Music Trade Review

Issue: 1926 Vol. 83 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The
OCTOBER 16, 1926
purposes. Deliveries will be made to the jobber
and direct from the publisher during the middle
of October.
Besides carrying various dance arrangements,
each number in the folio is accompanied with
ukulele arrangement. These make it most
modern in character and will add to its sales.
Century
Edition
Is the best buy and the
biggest seller in the sheet
music industry.
The above is not simply an
advertising statement, but
an unquestionable fact.
Ask the dealers who handle
the line—they know.
Poppler Piano Go. Uses
Thematic Material
Small Portion of Numbers Mimeographed by
Firm in Circularizing Its Customers' Mailing
List
The complaint that the legitimate sheet music
dealer does not show popular sheet music
enough attention cannot be considered a uni-
versal condition. As a matter of fact, there
constantly comes to hand material such as
window displays, newspaper advertisements,
trade letters and advertising literature of all
Tuno l.liulola
Century Music Pub. Co.
235 West 40th St.
t.m
BMl-J
HIMS
C e l l
HORSE8
ADORABLE
BARCELONA
GEORGIANNA
WHAT A MAN
SITTIN' AROUND
SYMPATHY WALTZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
AFTER I SAY I'M SORRY
THAT'S WHY I LOVE YOU
BY THE SIGN OF THE ROSE
NOBODY WORRIES 'BOUT ME
YOU NEED SOMEONE TO LOVE
WHAT GOOD IS GOOD MORNING?
LET'S TALK ABOUT MY SWEETIE
HELLO, ALOHA. HOW ARE YOU?
WHERE'D YOU GET THOSE EYES
SHE'S A CORN FED INDIANA GIRL
I'M WALKING AROUND IN CIRCLES
LEAVE ME SOMETHING TO REMEM-
BER
I NEVER KNEW HOW WONDERFUL
YOU WERE
I WONDER WHERE MY BUDDIES
ARE TO-NIGHT
New York
Contains a Large Number of Popular Successes
All With Ukulele Arrangements
Harmonica Pals on Radio
Loot OTer the »oio«p«jljin^ H a t o l l e
o f f t)io<» yo« oena #o\ur orae
u i rune eo;
Leo Feist, Inc., has just announced the Fei.st
Dance Folio No. 11. The newest issue carries
some outstanding titles including "That's Why I
Love You," Hello Aloha," "After I Say I'm
Sorry," "Horses," "Hi Diddle Diddle," "Some-
body's Lonely," "Katinka," "Let's Talk About
My Sweetie," "What Good Is Good Morning,"
"Don't Wake Me Up, Let Me Dream," "I Never
Knew How Wonderful You Were," "Too Many
Parties" and eighteen other successes. These
are arranged as fox-trots, waltzes and Charles-
tons.
The new Feist Dance Folio has been given a
very striking title page in several colors and
these are available gratis to the trade for display
THE LITTLE RED
SCHOOL HOUSE
^^"
Can't Go Wr<
Write for Dealers' Price
ha 1
Feist Dance Folio
No. 11 Is Issued
AND
45
Music Trade Review
THE
World-Famous
McKINLEY
MUSIC
are staple American institutions. Both
have won and hold the implicit confidence
of the American people through merit
alone.
50 NEW NUMBERS FOR 1927
NOW READY, Piano Solos, Piano Duets and
Violin and Piano
Salable Copyrights! Best Reprints!
New Catalogs Free with Stock Orders
Mr. Dealer: If you do not carry this "BIG
PROFIT" line, write for Samples and Liberal
Sales Plan Today!
McKINLEY MUSIC CO.
1501-1515 E. 55th Street, CHICAGO
CMO
ou !i»v« M Y frlon«»
«io aro i
fpionds xho
a be Jl»6 t6 h»v» th«lr
F0«JC5,
K.P.
i our n a i l i n g l i s t , we
kinds, which demonstrates that many dealers do
strive to enlarge the sales of their popular de-
partments.
One of the latest ideas and one that is quite
original is from the Poppler Piano Co., Grand
Forks, N. D. This firm, in recent months, has
been sending through its mailing list mimeo-
graphed sheets carrying a thematic of part of a
chorus of popular numbers together with one or
two lines of the words, just enough to remind
the recipient of the number he has already heard
or sufficient material for the pianist to grasp
its significance. The idea originated with Elmer
G. Uggen, of the company.
Of course, popular music is all copyrighted
and it would not do for a retailer or any other
person to make an extensive use of mimeo-
graphing music of this character. As long, how-
ever, as only a very small portion of the theme
is used, there will doubtless be no complaint.
In this instance the creator of the idea used a
smaller portion of the thematic than would ap-
pear on the back cover of a piece of popular
music. Therefore, he would hardly be charged
with an infringement. The idea is quite good
and the above is only stated so that the copy-
right angle is brought before others who may
desire to carry out such inexpensive propaganda.
It might also be stated that the Poppler Piano
Co. found this form of calling attention to popu-
lar sheet music a profitable method of creating
sales.
Sam Perry and His Harmonica Pals are now
arranging a program of popular songs which
will shortly be heard over station WEAF and
its co-operative chain. Among the songs they
have already decided to use are "Susie's Feller,"
"Elsie Shultz-en-heim" and "I'm On My Way
Home," the latter the newest number by Irving
Berlin. Besides Sam Perry, Harmonica Pals in-
clude twelve boys and girls from the different
public schools of the city of New York. '
Jack Mills on Trip
Jack Mills, head of Jack Mills, Inc., is away
on a sales trip through New England territory.
He is introducing the new song novelty "When
Banana Skins Are Falling" (I'll Come Sliding
Back to You) and his firm's more legitimate of-
ferings "I Don't Mind Being All Alone," and
"If You Can't Tell the World She's a Good
Little Girl."
BENNY DAVIS'
LATEST AND GREATEST HIT!
1 hats My Girt
Consult the Universal Want Directory of
The Review.
A REAL BIT OF MELODY
JCHERIE,
I LOVE YOU
|N|l|VIS
M W11MARK t. S ( ^ 3
H A R M S INC.. 62 W 45TH ST..N.YC.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
46
fir
I Ain't Got Nobody And
LEWIS and YOUNG
and ABEL BAER
-I
A
iiil
u.
WR ONG = WITH^ANY
BUY YOUR MUSIC FROM
Publishers
Oliver Ditson Company
NEW YORK
BOSTON
Anticipate and Supply Every Requirement of Music
Dealers
ROBERT TELLER SONS & DORNER
SEND MANUSCRIPT AND IDEA OF
TITLE FOB ESTIMATE
311 West 43rd Street
New York City
FOX WO* SONG
oi n d
RICHARD A. WHITING
Mons. Dario, the internationally famous
dancer, now featured at the Beaux Arts, New
York, nightly, is introducing in America for the
first time the new Parisian dance called "The
Gigolo"—pronounced "jeeg-o-lo."
The "Gigolo," which threatens to succeed the
Charleston, is the French word for a dancing
man and one who rents out his dancing services
as partner to wealthy women. Dario and his
fair dancing mates, "Nadine" and "Irene," demon-
strate the steps of the "Gigolo" nightly at the
Beaux Arts Cafe. The dance is a simple one
and can be learned by any dancer of any
ability.
M. Witmark & Sons, New York, have ac-
quired the exclusive publishing rights of the
music, which is also called "Gigolo," and they
are issuing it in song and fox-trot form with
an American lyric by Marian Gillespie, writer
of "When You Look in the Heart of a Rose,"
BY
RAYMOND B. EGAN
STEVEN PASTERNACK
a
Demonstration of New Terpsichorean Effort a
Regular Feature at Beaux Arts, New York—
Witmark & Sons Publish Music
Music Engravers and Printers
Ii
ii
Mons. Dario Introduces New
Parisian Dance, The Gigolo
BOSTON
hi
3
FOX TROTSOtfG
•in
Illl
WHILE THE
YEARS GO ii
n
NOBODY
Si
BU7
YOU
i"
i
OCTOBER 16, 1926
ovs -4LAHN
avid JOE BURKE
the hit of "The Better 'Ole." The lyric of
"Gigolo" is as witty and clever as the music
is catchy and lilting and the new dance prom-
ises to be the sensation of the season for
singers, dance orchestras and dancers.
"Miller's Modern Method
for Clarinet" Published
Represents Latest Addition to Series of Instruc-
tion Books Published by the Edward B.
Marks Co.
'II
New Crawford Number
Issued by Forster
"Within the Prison of My Dreams/' Makes Im-
mediate Hit When Played at Chicago Theatre
CHICAGO, III., October 2.—The Forster Music
Publisher, Inc., Chicago, is introducing as the
latest addition to its catalog a new number en-
titled "Within the Prison of My Dreams," writ-
Enoch Ballads in Demand
Enoch & Sons, the well-known English .and
American standard publishing house, have many
ballads which this season, according to trade
reports, are having particularly heavy demands.
No doubt these sales have been created by the
large number of artists who have been nightly
programming these Enoch publications. The
numbers include "Down at the End of the Gar-
den," by May H. Brahe, composer of "I Passed
by Your Window." There is also "Keep One
Hour to Remember Me," by J. Will Callahan
and Frank H. Grey. "Sheepfold Song," by Lan-
don Ronald, and "Crying Water" and "Beside
Still Waters," by Bernard Hamblen.
PORTLAND, ORE., October 3.—Jacob Henry Ellis,
Pacific Coast representative of Sam Fox,
who was recently married, spent several days
of his honeymoon in Portland, and while here
was entertained by Louis Mack, sheet music
dealer, who has his department in the Wiley
R. Allen store.
FOR YOU AND ME
COME BACK IN DREAMS
THE FAR-AWAY BELLS
I FOUND YOU AT LAST
THAT LITTLE WORLD IS MINE
POPULAR SUCCESSES
Brown Bird Singing
There's a Song in My Heart
1 Look Into Your Garden
I Heard You Singing
Bells of St. Mary's .
Thank God for a Garden
Smile Thru Your Tears
NEW YORK CITY
Mrs. Jesse Crawford
ten by Mrs. Jesse Crawford, wife of the famous
organist, Jesse Crawford, and a recognized or-
ganist in her own right. Mr. Crawford is
introducing the new song this week at the
Chicago Theatre and the demand for it has
been instantaneous.
This is Mrs. Crawford's first published song,
she being responsible for both words and music.
If the furor this number has created, both in
musical circles and among the trade, is any
indication of her ability to turn out further
songs of the caliber of "Within the Prison of
My Dreams," the trade may look forward to
many successes from her pen.
J. H. Ellis on Honeymoon
LATEST SUCCESSES
185 MADISON AVENUE
i
The most recent addition to UJie Edward R.
Marks series of instruction books is "Miller's
Modern Method for Clarinet." This is com-
piled and arranged by Roy M. Miller, formerly
with Sousa's Band, and recognized as one of
the very greatest exponents of the clarinet.
One of the most unique and valuable features
of this book is a set of drawings made from
actual X-ray pictures showing the correct
movement of the tongue in tonguing. It ex-
plains thoroughly the primary steps in learning
to play the clarinet and the technique for more
advanced students, as well as the care of the
instruments.
CHAPPELL-HARNS, INC.
Roses of Picardy
A Night of Love
World Is Waiting for the Sunrise
In the Garden of Tomorrow
Song of Songs
By My Fireside
A Little Love, A Little Kiss
I
1
OY/VV PUBLISHER. OW
<^» O J WRITE FOR PFUCKS •*» ~ "-*
2054W.LAKE ST CHICAGO IU

Download Page 45: PDF File | Image

Download Page 46 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.