Music Trade Review
Issue: 1925 Vol. 80 N. 10 - Page 55
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH
THE
7, 1925
Century
Preferred!
Dealers Pre.er "CENTURY"
BECAUSE
ONE—It is the best
procurable !
(That P l e a s e s the
Public)
TWO—It Shows an Average
Profit of Over 200%!
(That Pleases the Dealer)
THREE—It Is Nationally Ad-
vertised !
(That Makes Selling Easy)
Century Music Pub. Co.
235 Wed 40th St.
New York
Big Exploitation Drive
on New Broadway Number
MUSIC TRADE
53
REVIEW
representatives throughout the country are tak-
ing part in the publicity drive for this number.
It is being radioed frequently and is one of the
features in dance halls and photoplay houses.
"Cross-Words Between Sweetie and Me" has
distinguished itself as being one song carrying
the title of the current craze for cross-word
puzzles in a manner that makes it a commercial
'success. Will Von Tilzer, head of the Broad
way Music Corp., hesitated before making ar-
rangements to spend money on chis song in a
big way. The results that the song achieved
through its preliminary publicity, however,
brought forth such active sales as to more than
justify the additional expenditures.
While it is true the number carries a topical
title, it by no means rests its case on the craze
for cross-word puzzles. The music has much
merit and the words are in good ballad style,
fully carrying out the story of "Cross-Words
Between Sweetie and Me." The words are by
Fred Steele and Bob Schafer and music by Billy
Heagney and Bert Reed. The number has been
given a very attractive title page, which lends
itself readily for display purposes and this, to-
gether with the campaign now under way,
should give it a sales impetus that will place it
in the hit class during the Spring season.
Wn
ELIZA
DEAR ONE
YOU AND I
I LOVE YOU
JUNE NIGHT
0 KATHARINA
SONG OF LOVE
SOUTHERN ROSE
I'M SO ASHAMED
DOO WACKA DOO
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
WHEN LIGHTS ARE LOW
THE PAL THAT I LOVED
ROCK-A-BYE-BAIJY DAYS
WILL YOU REMEMBER ME
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHEN THE ONE YOU LOVE LOVES
YOU
1 HAD SOME ONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
New E. R. Ball Ballad
Making Big Success
"West of the Great Divide" Used in Vaudeville
and Concert and as Theme Song With Film
of That Name
"Cross-Words Between Sweetie and Me" to Be
PORTLAND, ORE., February 24.—A number of
Heavily Supported by Publishers Likely to
Ernest
R.
Ball's
new
ballad,
"West
of
the
sheet
music representatives are training their
Be Spring Hit Seller
Great Divide," seemingly is duplicating the suc- guns on the Portland sheet music dealers.
The Broadway Music Corp., 733 Seventh cess of the same composer's "Let the Rest of Among them during the past week was Harold
Flammer, of New York. Among his offerings
avenue, New York City, of which Will Von
was a number that especially appealed to the
Tilzer is president, has inaugurated a national
Portland dealers, being a local composition,
exploitation campaign in behalf of the song
"Pickaninnies' March," by Lena Chambers.
"Cross-Words Between Sweetie and Me." This
Other sheet music representatives during the
number, after many weeks preliminary trials,
week were Arthur Hauser, of Carl Fischer, Inc.,
has shown up so well that a sales drive accom-
who was accompanied by his wife, and Joseph
panied by some unusual publicity was decided
Skilton, of G. Schirmer.
upon.
mm GOUMN'S
This song is known to the trade as "Between
N
Sweetie and Me," and on the title page "Cross-
loii
TV 5hl>o Pkv
in minor shape. All the Broadway Music Corp.
The South Bend Music Publishing Co., Inc.,
The
Snitli
Bt-nd, hid., has released a new song de-
GREAT
scribed as a radio fox-trot called "On the Air."
DIVIDE
This IHUIIIHT has been heard through various
broadcasting stations and has been a feature of
Alice
lerry
many such programs. The number is also heard
MASTERPIECE
frequently in vaudeville.
ConwayTearle
Travelers in Portland
IE
Now the "Radio" Fox-trot
Victor Herbert's
A KISS
THE
62 W.
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WMTING^SUNRISE
IN THE GARDEN OFTD-MORRGW
THESONGOFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
^
Ernest R.Bali
the World Go By." Besides being heard fre-
quently in concert and vaudeville it is being
used as the theme number in conjunction with
the exhibition of the Metro-Goldwyn feature
film "The Great Divide," based upon the play
of the same name.
"West of the Great Divide" will be featured
by prominent photoplay houses everywhere,
many of whom plan to fashion effective musi-
cal prologues in which the song will be the out-
standing feature. The Capitol Theatre, New
York, and the Chicago Theatre are examples of
what is being done in this direction. The for-
mer, under the direction of Mr. Rothafel, ar-
ranged a typical Capitol prologue and the Chi-
cago Theatre, with Jesse Crawford, the world-
famous organist, made the introduction with
slides and special effects.
Both the producers of the picture and pub-
lishers of the song "West of the Great Divide"
have arranged co-operative hook-ups that
should redound to the interests of both organ-
izations.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Without These
Music Counters
Are Not Complete
West of the Great Divide
Me Neenyah (My Little One)
Give Me One Rose to Remember
Waltz Me Lightly, Hold Me Tightly
When Irish Eyes Are Smiling
Home to My Joy and Thee
Sing Along
Dear Little Boy of Mine
Mother O' My Mother
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
That Wonderful Mother of Mine
Kiss Me Again
China Rose ) / c ( . F r o m /-.••
\
C h i n a D R o s e )
I'm AH Alone }
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
MARCH
THE
7, 1925
Century
Preferred!
Dealers Pre.er "CENTURY"
BECAUSE
ONE—It is the best
procurable !
(That P l e a s e s the
Public)
TWO—It Shows an Average
Profit of Over 200%!
(That Pleases the Dealer)
THREE—It Is Nationally Ad-
vertised !
(That Makes Selling Easy)
Century Music Pub. Co.
235 Wed 40th St.
New York
Big Exploitation Drive
on New Broadway Number
MUSIC TRADE
53
REVIEW
representatives throughout the country are tak-
ing part in the publicity drive for this number.
It is being radioed frequently and is one of the
features in dance halls and photoplay houses.
"Cross-Words Between Sweetie and Me" has
distinguished itself as being one song carrying
the title of the current craze for cross-word
puzzles in a manner that makes it a commercial
'success. Will Von Tilzer, head of the Broad
way Music Corp., hesitated before making ar-
rangements to spend money on chis song in a
big way. The results that the song achieved
through its preliminary publicity, however,
brought forth such active sales as to more than
justify the additional expenditures.
While it is true the number carries a topical
title, it by no means rests its case on the craze
for cross-word puzzles. The music has much
merit and the words are in good ballad style,
fully carrying out the story of "Cross-Words
Between Sweetie and Me." The words are by
Fred Steele and Bob Schafer and music by Billy
Heagney and Bert Reed. The number has been
given a very attractive title page, which lends
itself readily for display purposes and this, to-
gether with the campaign now under way,
should give it a sales impetus that will place it
in the hit class during the Spring season.
Wn
ELIZA
DEAR ONE
YOU AND I
I LOVE YOU
JUNE NIGHT
0 KATHARINA
SONG OF LOVE
SOUTHERN ROSE
I'M SO ASHAMED
DOO WACKA DOO
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
WHEN LIGHTS ARE LOW
THE PAL THAT I LOVED
ROCK-A-BYE-BAIJY DAYS
WILL YOU REMEMBER ME
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHEN THE ONE YOU LOVE LOVES
YOU
1 HAD SOME ONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
New E. R. Ball Ballad
Making Big Success
"West of the Great Divide" Used in Vaudeville
and Concert and as Theme Song With Film
of That Name
"Cross-Words Between Sweetie and Me" to Be
PORTLAND, ORE., February 24.—A number of
Heavily Supported by Publishers Likely to
Ernest
R.
Ball's
new
ballad,
"West
of
the
sheet
music representatives are training their
Be Spring Hit Seller
Great Divide," seemingly is duplicating the suc- guns on the Portland sheet music dealers.
The Broadway Music Corp., 733 Seventh cess of the same composer's "Let the Rest of Among them during the past week was Harold
Flammer, of New York. Among his offerings
avenue, New York City, of which Will Von
was a number that especially appealed to the
Tilzer is president, has inaugurated a national
Portland dealers, being a local composition,
exploitation campaign in behalf of the song
"Pickaninnies' March," by Lena Chambers.
"Cross-Words Between Sweetie and Me." This
Other sheet music representatives during the
number, after many weeks preliminary trials,
week were Arthur Hauser, of Carl Fischer, Inc.,
has shown up so well that a sales drive accom-
who was accompanied by his wife, and Joseph
panied by some unusual publicity was decided
Skilton, of G. Schirmer.
upon.
mm GOUMN'S
This song is known to the trade as "Between
N
Sweetie and Me," and on the title page "Cross-
loii
TV 5hl>o Pkv
in minor shape. All the Broadway Music Corp.
The South Bend Music Publishing Co., Inc.,
The
Snitli
Bt-nd, hid., has released a new song de-
GREAT
scribed as a radio fox-trot called "On the Air."
DIVIDE
This IHUIIIHT has been heard through various
broadcasting stations and has been a feature of
Alice
lerry
many such programs. The number is also heard
MASTERPIECE
frequently in vaudeville.
ConwayTearle
Travelers in Portland
IE
Now the "Radio" Fox-trot
Victor Herbert's
A KISS
THE
62 W.
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WMTING^SUNRISE
IN THE GARDEN OFTD-MORRGW
THESONGOFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
^
Ernest R.Bali
the World Go By." Besides being heard fre-
quently in concert and vaudeville it is being
used as the theme number in conjunction with
the exhibition of the Metro-Goldwyn feature
film "The Great Divide," based upon the play
of the same name.
"West of the Great Divide" will be featured
by prominent photoplay houses everywhere,
many of whom plan to fashion effective musi-
cal prologues in which the song will be the out-
standing feature. The Capitol Theatre, New
York, and the Chicago Theatre are examples of
what is being done in this direction. The for-
mer, under the direction of Mr. Rothafel, ar-
ranged a typical Capitol prologue and the Chi-
cago Theatre, with Jesse Crawford, the world-
famous organist, made the introduction with
slides and special effects.
Both the producers of the picture and pub-
lishers of the song "West of the Great Divide"
have arranged co-operative hook-ups that
should redound to the interests of both organ-
izations.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Without These
Music Counters
Are Not Complete
West of the Great Divide
Me Neenyah (My Little One)
Give Me One Rose to Remember
Waltz Me Lightly, Hold Me Tightly
When Irish Eyes Are Smiling
Home to My Joy and Thee
Sing Along
Dear Little Boy of Mine
Mother O' My Mother
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
That Wonderful Mother of Mine
Kiss Me Again
China Rose ) / c ( . F r o m /-.••
\
C h i n a D R o s e )
I'm AH Alone }
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
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