Music Trade Review

Issue: 1925 Vol. 80 N. 10

Music tttr
Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Faulty Used Pianc- Merchandising
Lowers Sales of New Pianos
and the Musical Merchandise Section
THE
REVIEW
J1UJIC TIRADE
VOL.
LXXX. No. 10
Published Every Saturday. Edward Lyman Bill, Inc:, 383 Madison Ave., New York, N. Y. Feb. 7, 1925
8in
«g £ • # £ gJJ
Stein way
Leadership
name Steinway has, from the first, been un-
I questionably accepted everywhere as reflecting
best in music. The Steinway piano is the in-
terpretative medium for the greatest of pianists; the cher-
ished possession of the most discerning music lovers and
the dominating feature of the dealers' line.
-\s
The coveted agency for the Steinway piano enables the
dealer to offer to his clientele the world's finest piano-
forte and establishes, without question, his standing and
that of the products he sells.
The leadership enjoyed by Steinway representatives
throughout the country offers the most significant proof
of the power of the Steinway name.
THE INSTRUMENT OF THE IMMORTALS
Entered as second-class matter September 10, 1892, at the po6t office at New York, N. Y., under the act of Congress of March 3, 1879.
T
Music Trade Review -- © mbsi.org,
arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
MARCH 7, 1925
A Manufacturing Policy
That Insures Leadership
Successful piano merchandising de-
mands leadership—the ability of the
dealer to meet every demand of the
music loving public with pianos of
quality—each a leader within its
class.
of the principles of quality construc-
tion developed in nearly three-quar-
ters of a century of master piano
building are combined for the best
possible building of the seven great
lines in the Continental group.
This basic truth is fully realized by
the Continental organization, for our
whole manufacturing policy calls for
quality and workmanship which in-
sures leadership for our dealers.
Careful selection and testing of ma-
terials, beautiful designing and sub-
stantial building by master crafts-
men, perfect toning and artistic
finishing—these are the vital features
of our manufacturing policy which
insure leadership to Continental
dealers.
All of the skilled craftsmanship—all
of the technical knowledge—and all
Write today for information about our seven great lines of busi-
ness-building instruments: Henry F. Miller, Strohber, Smith &
Barnes, Trowbridge, Willard, Lessing, Hoffman
THE CONTINENTAL PIANO COMPANY
395 Boylston St., Boston
214 So. Wabash Ave., Chicago
North Milwaukee

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