Music Trade Review

Issue: 1925 Vol. 80 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH
THE
7, 1925
Century
Preferred!
Dealers Pre.er "CENTURY"
BECAUSE
ONE—It is the best
procurable !
(That P l e a s e s the
Public)
TWO—It Shows an Average
Profit of Over 200%!
(That Pleases the Dealer)
THREE—It Is Nationally Ad-
vertised !
(That Makes Selling Easy)
Century Music Pub. Co.
235 Wed 40th St.
New York
Big Exploitation Drive
on New Broadway Number
MUSIC TRADE
53
REVIEW
representatives throughout the country are tak-
ing part in the publicity drive for this number.
It is being radioed frequently and is one of the
features in dance halls and photoplay houses.
"Cross-Words Between Sweetie and Me" has
distinguished itself as being one song carrying
the title of the current craze for cross-word
puzzles in a manner that makes it a commercial
'success. Will Von Tilzer, head of the Broad
way Music Corp., hesitated before making ar-
rangements to spend money on chis song in a
big way. The results that the song achieved
through its preliminary publicity, however,
brought forth such active sales as to more than
justify the additional expenditures.
While it is true the number carries a topical
title, it by no means rests its case on the craze
for cross-word puzzles. The music has much
merit and the words are in good ballad style,
fully carrying out the story of "Cross-Words
Between Sweetie and Me." The words are by
Fred Steele and Bob Schafer and music by Billy
Heagney and Bert Reed. The number has been
given a very attractive title page, which lends
itself readily for display purposes and this, to-
gether with the campaign now under way,
should give it a sales impetus that will place it
in the hit class during the Spring season.
Wn
ELIZA
DEAR ONE
YOU AND I
I LOVE YOU
JUNE NIGHT
0 KATHARINA
SONG OF LOVE
SOUTHERN ROSE
I'M SO ASHAMED
DOO WACKA DOO
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
WHEN LIGHTS ARE LOW
THE PAL THAT I LOVED
ROCK-A-BYE-BAIJY DAYS
WILL YOU REMEMBER ME
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHEN THE ONE YOU LOVE LOVES
YOU
1 HAD SOME ONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
New E. R. Ball Ballad
Making Big Success
"West of the Great Divide" Used in Vaudeville
and Concert and as Theme Song With Film
of That Name
"Cross-Words Between Sweetie and Me" to Be
PORTLAND, ORE., February 24.—A number of
Heavily Supported by Publishers Likely to
Ernest
R.
Ball's
new
ballad,
"West
of
the
sheet
music representatives are training their
Be Spring Hit Seller
Great Divide," seemingly is duplicating the suc- guns on the Portland sheet music dealers.
The Broadway Music Corp., 733 Seventh cess of the same composer's "Let the Rest of Among them during the past week was Harold
Flammer, of New York. Among his offerings
avenue, New York City, of which Will Von
was a number that especially appealed to the
Tilzer is president, has inaugurated a national
Portland dealers, being a local composition,
exploitation campaign in behalf of the song
"Pickaninnies' March," by Lena Chambers.
"Cross-Words Between Sweetie and Me." This
Other sheet music representatives during the
number, after many weeks preliminary trials,
week were Arthur Hauser, of Carl Fischer, Inc.,
has shown up so well that a sales drive accom-
who was accompanied by his wife, and Joseph
panied by some unusual publicity was decided
Skilton, of G. Schirmer.
upon.
mm GOUMN'S
This song is known to the trade as "Between
N
Sweetie and Me," and on the title page "Cross-
loii Words," which is part of the song, only appears
TV 5hl>o Pkv
in minor shape. All the Broadway Music Corp.
The South Bend Music Publishing Co., Inc.,
The
Snitli
Bt-nd, hid., has released a new song de-
GREAT
scribed as a radio fox-trot called "On the Air."
DIVIDE
This IHUIIIHT has been heard through various
broadcasting stations and has been a feature of
Alice
lerry
many such programs. The number is also heard
MASTERPIECE
frequently in vaudeville.
ConwayTearle
Travelers in Portland
IE
Now the "Radio" Fox-trot
Victor Herbert's
A KISS
THE
62 W. AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WMTING^SUNRISE
IN THE GARDEN OFTD-MORRGW
THESONGOFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
^
Ernest R.Bali
the World Go By." Besides being heard fre-
quently in concert and vaudeville it is being
used as the theme number in conjunction with
the exhibition of the Metro-Goldwyn feature
film "The Great Divide," based upon the play
of the same name.
"West of the Great Divide" will be featured
by prominent photoplay houses everywhere,
many of whom plan to fashion effective musi-
cal prologues in which the song will be the out-
standing feature. The Capitol Theatre, New
York, and the Chicago Theatre are examples of
what is being done in this direction. The for-
mer, under the direction of Mr. Rothafel, ar-
ranged a typical Capitol prologue and the Chi-
cago Theatre, with Jesse Crawford, the world-
famous organist, made the introduction with
slides and special effects.
Both the producers of the picture and pub-
lishers of the song "West of the Great Divide"
have arranged co-operative hook-ups that
should redound to the interests of both organ-
izations.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Without These
Music Counters
Are Not Complete
West of the Great Divide
Me Neenyah (My Little One)
Give Me One Rose to Remember
Waltz Me Lightly, Hold Me Tightly
When Irish Eyes Are Smiling
Home to My Joy and Thee
Sing Along
Dear Little Boy of Mine
Mother O' My Mother
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
That Wonderful Mother of Mine
Kiss Me Again
China Rose ) / c ( . F r o m /-.••
\
C h i n a D R o s e )
I'm AH Alone }
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MARCH
7, 1925
"Waiting for You" Strongly
Featured in Chicago
Waltzes" by Johannes Brahms, edited by Ra-
fael Joseffy, a noted pianist and exponent of
Brahms. For the piano there is also included
"Polish Chivalry" by George F. Hamer and
Has Been Recorded by Leading Record Com- "The Hunt" by R. Dettloff Vickers.
New Will Rossiter Waltz Number Given Spe-
panies Both in This Country and Europe—
cial Presentation at the Balaban & Katz The-
Mr. Stasny's Successful Tour
atres in That City
Stasny's "Rose Dreams"
an International Hit
"Rose Dreams," the vocal and instrumental
hit in the catalog of the A. J. Stasny Music
Co., Inc., which continues to be popular season
after season, has attained international recog-
nition. It is found on all the leading talking
machine records in this country and in Europe.
Walter Scanlon and a mixed quartet have just
made a new record for Thomas Edison, Inc.,
and several of the other leading companies are
reissuing "Rose Dreams."
Mrs. A. J. Stasny, head of the A. J. Stasny
Music Co., Inc., who recently returned from a
European trip, placed five new songs with the
recording, companies in England. These num-
bers are all being exploited extensively through
newspapers, magazines, radio and other chan-
nels. They include "Heartbroken Rose," "Back
in Hackensack" and "Bye Bye Baby."
Mrs. Stasny closed arrangements through
the A. J. Stasny Music Co., Ltd., 62 Oxford
street, London, England, whereby all of its
nnmbers will be exploited in continental cities.
The Stasny Co. has also released three
new numbers. "Fooling," a fox-trot, "Rainy
Nights," a blue member, "Carolina Sweetheart"
and "Whv Wasn't It Me?"
"Norwegian Cradle Song"
Feature of Century Edition
Initial Response to Exploitation Campaign Car-
ried on for Number Has Encouraged Pub-
lishers to Continue Their Efforts
"Norwegian Cradle Song," which was added
to the catalog of the Century Music Publishing
Co. some months back, has won unusual prom-
inence in the short space of time. The initial
response to the exploitation campaign on this
number has been so substantial that the pub-
lishers have decided to give it further publicity.
Many dealers throughout the country are mak-
ing a feature of "Norwegian Cradle Song" and
by window displays and other publicity methods
have added to the volume of sales.
Clears Racks With Sale
O., February 28.—One of the most suc-
cessful sheet music sales held in this city in
recent years was concluded this week by the
Earl G. Poling Music Co. This store for three
days offered five of the season's most popular
song hits at $1. No more than ten copies were
allowed to a customer, and the department done
a tremendous volume of business.
Included in the offerings were "All Alone,"
"Dreamer of Dreams," "Where's My Sweetie
Hiding," "Honest and Truly," "Chickie," "Lone-
some and Blue," "Because They All Love You"
and "My Best Girl."
AKRON,
CHICAGO, I I I . , February 28.—"Waiting For You,"
popular waltz number published by Will Ros-
siter, the Chicago publisher, is being featured
by the Balaban & Katz theatres in Chicago in
novelty form.
The initial appearance was made at the Chi-
cago Theatre recently. A film is thrown on
the screen, while the organ plays the melody.
The words are thrown on the screen as the
organ plays, and at first appear very faint.
Then as each note is struck the words are
shown bolder.
A verse and two choruses of "Waiting For
You" are used. Intermingled between the first
and second choruses are violin and piano solos.
Mr. and Mrs. Jesse Crawford introduced this
feature on the twin organs at the Chicago, mak-
ing a very novel entertainment.
Music of "Natja" Seems
Destined to Be Popular
Several Numbers in Score of New Operetta
Have Distinctly Popular Appeal Though
They Represent the Better Class of Music
"Natja," the new operetta with Tschaikowsky,
music arranged by Karl Hajos and which is
playing to capacity houses at the Knickerbocker
Theatre, New York, is easily one of the best
musical offerings since "Blossom Time." All
Interesting Assortment of Songs and Instru-
of the music of this show is what can be de-
mental Numbers Included in the Latest Of-
scribed as exceptionally good and there are one
ferings of Prominent Boston House
or two songs that will rival the more American
numbers in popularity. These are "Moonlight
The Oliver Ditson Co. has just released a
and Love," "Love Calls Me" and "There is a
number of new compositions, including "Medi-
BUFFALO, N. Y., February 24.—One of the great-
Garden in Loveland." Leo Feist, Inc., are the
tation" (love song) by Paolo Conte and a series
est
tasks
before
the
music
world
to-day
is
de-
publishers
of the score.
of "Three Old World Sketches" by Theodora
Dutton entitled "Alpine Vesper Chimes," "A velopment of music lovers, said Howard Han-
Song of Robin Hood" and "A Venetian Ro- son, director of the Eastman School of Music,
mance." There are also two piano composi- in an address before a group of business men
Marco Enrico Bossi, organist and composer,
tions by Ernest Harry Adams called "The Spi- in Buffalo recently. Development of music
net" and "Sweet Lavender." To the Ditson lovers is of equal if not greater importance than who wrote the nuptial music and presided at
catalog there has also been added the "Six the development of the musician, he asserted. the organ at the marriage of the King and
Mr. Hanson declared that the greatest of the Queen of Italy in 1896, died recently after a
two tasks before the Eastman School of Music brief illness.
in Rochester is that of teaching lovers of music
Death came to Signor Bossi as he was on his
to love music.
Of Interest to McKinley Dealers!
way to his homeland, two days after the De
Grasse sailed from New York for Havre.
Now ready for season 1925!
Consult the Universal Want Directory of
Signor Bossi won considerable fame as a com-
The Review. In it advertisements are inserted poser, his best-known numbers being "Giovanna
free of charge for men who desire positions. d'Arco," the "Canticum Canticorum" and "Fara-
50 New Numbers and New
diso Perduto."
Catalogs now ready for 1925
Oliver Ditson Go. Releases
Several New Compositions
The Need for Music Lovers
Death of Marco E. Bossi
BUY YOUR MUSIC FROM
:?7 Choice Numbers f<
Piano Ducts. A Violin.
Pieces.
."i Mure for
Salable Copyrights!
in no, "
. > Violin
ilonrillo ami I*
tphoiK' :iml I' i
Best Reprints!
BOSTON
Publishers
Oliver Ditson Company
World Famous
McKINLEY
MUSIC
"Always
A
First With the Best"
Free Catalogs M'lth Stock Orders
complete stock of s»l»1ili> music at very
low cost.
200^
Profit
Write for Samples ami Terms Todn.v !
McKINLEY MUSIC CO.
1501-1517 Ea*t 55th Street - CHICAGO
HOSTON
N E W YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Go.
PUBLISHERS. PRINTERS AND ENGRAVERS OF MUSIC
Main Ofhcet: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
A New Ted Browne Number
CHICAGO, 111., February 28.—The Ted Browne
Music Co., 218 South Wabash avenue, publisher
of the popular song hit, "How Do You Do,"
announces another new number, entitled "How's
Your Folks And My Folks." This number is
already being featured by a number of the lead-
ing acts and orchestras as well as over the
radio. The number is written by Cal DeVoll
and Dudley Mecum.
Some time ago the Nordheimer Piano & Mu-
sic Co., Ltd., with headquarters in Toronto,
took over the stock and staff of the Colonial
Music Co., 49 Queen street East. This included
a large and representative stock of English and
continental music.
The waltz *<>ni{ that nil leading MIIK«TS and orchestras are raving: about.
IVIoonligtit IVIaKes IVIe L o n g F O P Y O U
Thr greatest wall/ HIT of the » Chicago, 111.5 Carl Fischer, Ine., New York City; J. W. Jenkins Sons Music Co., Kansas City, Mo.
FRANK H. G1IXF.SPIE, Music Publisher, 1112 Forbes
St., PITTSBURGH, PA.

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