Music Trade Review
Issue: 1924 Vol. 79 N. 8 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
a
REVIEW
AUGUST 23,
We're Trying to Solve
a Hard Problem
F we could get across to you a lot of facts
that several hundred piano merchants
throughout the country are familiar with,
we could sell Straube player-pianos to you
without any difficulty whatever—as a matter
of fact, you would BUY them for us. It
wouldn't be necessary for us to SELL them
to you.
I
Our problem is how to drive these facts home
to you immediately and intelligently—how to
do justice to this proposition of ours.
Doubtless the most effective way would be to
have our dealers talk to you. You couldn't
help being tremendously interested in the story
that one of the biggest piano dealers in the
country has to tell. This dealer would tell
you that he has placed more than twenty-five
hundred Straube players in homes in his ter-
ritory; and he would make you gasp with the
statement that in the zvhole twelve months of
1923 his service department did not have a
single call on a Straube player.
We believe you would gladly listen to another
one of our dealers, too—an enterprising fel-
low who says that it is folly for him to have
any other makes of players on the floor with
a Straube. This fellow actually moved two
Straube players into the basement so he could
get rid of a bunch of other instruments that
he had purchased before taking on the Straube
line! His customers absolutely refused to
notice his other instruments after they had
seen a Straube. Yes; you would surely be
interested in that man's story.
You would surely like to talk with a certain
dealer who recently took on the Straube line,
too. There is hardly a week goes by that we
do not get a fine letter from this man. He
says he feels that his troubles are over now—
and he would gladly tell you why he feels that
way. It's a convincing story.
If we could arrange for you to talk with these
fellows and hundreds of others that we
could designate with equal ease—our problem
would be solved; you would surely want
Straube instruments. But you are busy, and
so are those enthusiastic dealers of ours, and
we can't bring you together.
-We have given a great deal of thought to the
matter of presenting our proposition to you,
and it seems to us that the best way we can
do it is by sending a business man to talk with
you—a man who knows the piano business
from every angle; and who knows the Straube
proposition so well that you can get complete
information from a single visit.
If your territory is open, we would welcome
an opportunity to send this man with the
Straube message. And we promise you this:
You'll never regret the day that you send a
letter asking for complete information. We're
waiting for that letter, too.
traube
PIANO COMPANY
Dept. K
Hammond
Indiana
1924
THE MUSIC TRADE
a
REVIEW
AUGUST 23,
We're Trying to Solve
a Hard Problem
F we could get across to you a lot of facts
that several hundred piano merchants
throughout the country are familiar with,
we could sell Straube player-pianos to you
without any difficulty whatever—as a matter
of fact, you would BUY them for us. It
wouldn't be necessary for us to SELL them
to you.
I
Our problem is how to drive these facts home
to you immediately and intelligently—how to
do justice to this proposition of ours.
Doubtless the most effective way would be to
have our dealers talk to you. You couldn't
help being tremendously interested in the story
that one of the biggest piano dealers in the
country has to tell. This dealer would tell
you that he has placed more than twenty-five
hundred Straube players in homes in his ter-
ritory; and he would make you gasp with the
statement that in the zvhole twelve months of
1923 his service department did not have a
single call on a Straube player.
We believe you would gladly listen to another
one of our dealers, too—an enterprising fel-
low who says that it is folly for him to have
any other makes of players on the floor with
a Straube. This fellow actually moved two
Straube players into the basement so he could
get rid of a bunch of other instruments that
he had purchased before taking on the Straube
line! His customers absolutely refused to
notice his other instruments after they had
seen a Straube. Yes; you would surely be
interested in that man's story.
You would surely like to talk with a certain
dealer who recently took on the Straube line,
too. There is hardly a week goes by that we
do not get a fine letter from this man. He
says he feels that his troubles are over now—
and he would gladly tell you why he feels that
way. It's a convincing story.
If we could arrange for you to talk with these
fellows and hundreds of others that we
could designate with equal ease—our problem
would be solved; you would surely want
Straube instruments. But you are busy, and
so are those enthusiastic dealers of ours, and
we can't bring you together.
-We have given a great deal of thought to the
matter of presenting our proposition to you,
and it seems to us that the best way we can
do it is by sending a business man to talk with
you—a man who knows the piano business
from every angle; and who knows the Straube
proposition so well that you can get complete
information from a single visit.
If your territory is open, we would welcome
an opportunity to send this man with the
Straube message. And we promise you this:
You'll never regret the day that you send a
letter asking for complete information. We're
waiting for that letter, too.
traube
PIANO COMPANY
Dept. K
Hammond
Indiana
1924
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