Music Trade Review
Issue: 1924 Vol. 79 N. 8 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 23, 1924
THE MUSIC TRADE REVIEW
Bradford Piano Go. to Handle the
Vose Line Henceforth in Milwaukee
Formal Announcement of New Agency to Be Made as Soon as Large Shipment, Now En Route,
Arrives—Steinways in Wisconsin Theatre—Many Music Houses Exhibit at State Fair
IV/flLWAUKEE, WIS., August 19.—Business in Chicago, where he attended the Chicago
•*•
in Milwaukee music stores has been pick-
Piano Trade Golf Association tournament at
ing up steadily since about the middle of July
Olympic Fields. Mr. Randall made the trip
and dealers are looking forward to the Fall
by automobile taking with him John F. Dunphy,
with a more optimistic spirit. Although special
insurance broker for the Bradford Co. These
efforts are being put forth to make August a
two men were the only Milwaukeeans partici-
record month, a number of stores are holding pating in the tournament.
out some of their best plans in order to start
Popularity of the Banjo
off Fall business with a bang in September.
H. \V. Boone, manager of the band instru-
The State fair, which opens in Milwaukee ment department for the Flanner-Hafsoos
August 25, is the occasion for a number of
Music House, reports that business has been
special displays both in music stores and at the exceptionally good for August. There has been
State fair grounds. In former years exhibits
a big run on Paramount banjos and the demand
nf musical instruments have been located be- seems to be for higher priced models of this
neath the- grand stand, but this year space in
instrument.
the new manufacturers' building has been turned
"The banjo is increasing in popularity," de-
over to these displays. This large building, clared Mr. Boone. "Where a few years ago it
300 feet by 250 feet, gives a much more attrac-
was used only in larger combinations, it is now
tive setting for displaying musical instruments. used in even very small combinations. And
As the fair usually brings crowds of people
another thing, where it was formerly only a
to Milwaukee during the week, local music filler used for cording, it is now used for lead
stores are able to do a good business and
work. This is creating a greater demand for
obtain the names of many good prospects.
banjos."
Several merchants who have exhibited in past
Summer business in band instruments has
years state that they have been able to trace
been helped out by the organization of three
many good sales to their State fair exhibits.
complete bands of more than forty pieces each,
Edmund Grain, Inc., is among the exhibitors
according to Mr. Boone. These bands have
for this year and is planning to feature the
been completely equipped with C. G. Conn band
F.dmund Gram player and upright and Steinway
instruments.
pianos and Cheney and Brunswick phono-
Conn Display at County Fair
graphs. Radio will also be included in the
Flanner-Hafsoos is planning to display a
collection. A similar display will be arranged
complete line of Conn band instruments at the
by this music house at the Walworth County
Osaukcc County fair, which is to be held at
fair, which is one of the largest county fairs
Cedarburg, Wis., and will also show these in-
in the State. This exhibit is scheduled for the
struments at Hartford, Wis., during the North-
first week of September.
west band conference. This store has decided
Business at Gram's has been fairly good so not to enter an exhibit in the State fair, be-
far this month, according to Edward Herzog, lieving that prospects may be reached more
sales manager. With Mr, Gram back on the effectively at the small county events, where
job after a long absence due to illness, there
they spend several days and have time to spare.
has been more pep throughout the entire store
Children who were winners in the contests
Pianos have been showing the most action and
held ai the picnic for employes of the Kessel-
phonographs have also been fairly good. The
man O'Driscoll Co., home of the Ampico in the
store has made a number of good Steinway
Knabc, were awarded savings accounts in place
sales.
of the customary prizes. The picnic was held
Steinways for Wisconsin Theatre
at Interlaken beach on Beaver Lake. The trip
A large Steinway, finished in ivory, has been to the grounds was made in twenty cars of the
sold to the Wisconsin Theatre for use on the company.
stage. Edmund House previously sold the
Opens New Store in Fond du Lac
Wisconsin roof garden ballroom two parlor-
W. F. Schmitz has opened his music shop
size Steinways which were finished in ebony. at 2A l /2 South Main street, Fond du Lac, Wis.,
The Wisconsin Theatre, which was opened where he handles a complete line of phono-
several months ago, is the largest moving pic- - graphs, radios, pianos and accessories. Pathe
ture theatre in the city and the Steinway piano phonographs are featured at the store and spe-
will • be used in the stage acts which are a cial attention has been called to the combina-
prominent part of the evening programs.
tion radio and phonograph. Nunn broadcast
"Business has been picking up a little during receiver sets are also handled. Waltham player-
August," said Hugh W. Randall, president of
pianos are also a f-eature of the store. Musical
the J. B. Bradford Piano Co. "The greatest
instruments will be added to the other depart-
activity has been shown in Duo-Art grands.
ments as soon as the first shipment of these
High-priced goods in general are coming back
goods arrives.
strong, but cheaper lines have not started to
A. J. Seyfert, D. J. Wood and L. A. Williams
come back at this store. However, there is a are incorporators of the Seyfert Radio Corp.,
general improvement in the music business." of Fond du Lac, Wis. The concern has been
Vose Line for Bradford C-v
incorporated at $15,000 to manufacture and deal
The Bradford Piano Co. has jus: uoen chosen
in radio sets and supplies.
representative for Vose & Sons, Boston, for
the greater part of Wisconsin. A large ship-
ment of these instruments is now en route to
Milwaukee and formal announcement of the
The Wagner-Bund Music Co., Pittsburgh, Pa.,
new line will be made by Bradford's as soon
has been incorporated for purposes of dealing
as the instruments are on display.
Bradford's are redecorating and refurnishing in musical instruments, both wholesale and re-
tail, the incorporators being Samuel G. Wag-
the third floor of the store on Broadway, which
ner, Emil Bund, Dorothia M. Wagner and Gisa
is to be developed into a grand piano hall. When
the work is completed the store will have Bergman. The capitalization is not given.
one of the largest grand piano displays in the
Lopin's, Inc., Charleston, W. Va., has been
country. A tremendous assortment of grand
pianos will be exhibited in this hall, including incorporated with capital stock of $10,000 to
conduct a music shop. The incorporators are
Mason & Hanilin, Sohmer, Weber, Vose, Stock,
losfph T.o])in, Evan Branan, Aaron, Maxwell
;Coiibver, Cable, Ludwig and Bnunbach.
E. and Lottie Lupin, all of Charleston.
Mr. Randall spent several days this month
Pittsburgh Concern Chartered
Victrola No. 105
$180
Mahogany or walnut
Victor supremacy
is the supremacy
of performance
Its evidence is all around
you. The unequaled group
of famous artists, the per-
fection of the Victrola, the
great variety of instruments
and entertainment—and the
success of dealers in Victor
products everywhere.
Victrola No. 410
$300
Electric, $340
Mahogany
Other styles $25 to $1500
"HIS MASTER'S VOICE"
There is but one Victrola and
that i> made by the Victor Company
—look for these Victor trademarks.
Victrola
• ^ ^ ^
-^gm
lliMil
MARK
^ *
R£G U b PA1 01-
Victor Talking
Machine Co.
Camden. New Jersey
MK''.J|. 1 .TI.I,'MMI.II.-..I
AUGUST 23, 1924
THE MUSIC TRADE REVIEW
Bradford Piano Go. to Handle the
Vose Line Henceforth in Milwaukee
Formal Announcement of New Agency to Be Made as Soon as Large Shipment, Now En Route,
Arrives—Steinways in Wisconsin Theatre—Many Music Houses Exhibit at State Fair
IV/flLWAUKEE, WIS., August 19.—Business in Chicago, where he attended the Chicago
•*•
in Milwaukee music stores has been pick-
Piano Trade Golf Association tournament at
ing up steadily since about the middle of July
Olympic Fields. Mr. Randall made the trip
and dealers are looking forward to the Fall
by automobile taking with him John F. Dunphy,
with a more optimistic spirit. Although special
insurance broker for the Bradford Co. These
efforts are being put forth to make August a
two men were the only Milwaukeeans partici-
record month, a number of stores are holding pating in the tournament.
out some of their best plans in order to start
Popularity of the Banjo
off Fall business with a bang in September.
H. \V. Boone, manager of the band instru-
The State fair, which opens in Milwaukee ment department for the Flanner-Hafsoos
August 25, is the occasion for a number of
Music House, reports that business has been
special displays both in music stores and at the exceptionally good for August. There has been
State fair grounds. In former years exhibits
a big run on Paramount banjos and the demand
nf musical instruments have been located be- seems to be for higher priced models of this
neath the- grand stand, but this year space in
instrument.
the new manufacturers' building has been turned
"The banjo is increasing in popularity," de-
over to these displays. This large building, clared Mr. Boone. "Where a few years ago it
300 feet by 250 feet, gives a much more attrac-
was used only in larger combinations, it is now
tive setting for displaying musical instruments. used in even very small combinations. And
As the fair usually brings crowds of people
another thing, where it was formerly only a
to Milwaukee during the week, local music filler used for cording, it is now used for lead
stores are able to do a good business and
work. This is creating a greater demand for
obtain the names of many good prospects.
banjos."
Several merchants who have exhibited in past
Summer business in band instruments has
years state that they have been able to trace
been helped out by the organization of three
many good sales to their State fair exhibits.
complete bands of more than forty pieces each,
Edmund Grain, Inc., is among the exhibitors
according to Mr. Boone. These bands have
for this year and is planning to feature the
been completely equipped with C. G. Conn band
F.dmund Gram player and upright and Steinway
instruments.
pianos and Cheney and Brunswick phono-
Conn Display at County Fair
graphs. Radio will also be included in the
Flanner-Hafsoos is planning to display a
collection. A similar display will be arranged
complete line of Conn band instruments at the
by this music house at the Walworth County
Osaukcc County fair, which is to be held at
fair, which is one of the largest county fairs
Cedarburg, Wis., and will also show these in-
in the State. This exhibit is scheduled for the
struments at Hartford, Wis., during the North-
first week of September.
west band conference. This store has decided
Business at Gram's has been fairly good so not to enter an exhibit in the State fair, be-
far this month, according to Edward Herzog, lieving that prospects may be reached more
sales manager. With Mr, Gram back on the effectively at the small county events, where
job after a long absence due to illness, there
they spend several days and have time to spare.
has been more pep throughout the entire store
Children who were winners in the contests
Pianos have been showing the most action and
held ai the picnic for employes of the Kessel-
phonographs have also been fairly good. The
man O'Driscoll Co., home of the Ampico in the
store has made a number of good Steinway
Knabc, were awarded savings accounts in place
sales.
of the customary prizes. The picnic was held
Steinways for Wisconsin Theatre
at Interlaken beach on Beaver Lake. The trip
A large Steinway, finished in ivory, has been to the grounds was made in twenty cars of the
sold to the Wisconsin Theatre for use on the company.
stage. Edmund House previously sold the
Opens New Store in Fond du Lac
Wisconsin roof garden ballroom two parlor-
W. F. Schmitz has opened his music shop
size Steinways which were finished in ebony. at 2A l /2 South Main street, Fond du Lac, Wis.,
The Wisconsin Theatre, which was opened where he handles a complete line of phono-
several months ago, is the largest moving pic- - graphs, radios, pianos and accessories. Pathe
ture theatre in the city and the Steinway piano phonographs are featured at the store and spe-
will • be used in the stage acts which are a cial attention has been called to the combina-
prominent part of the evening programs.
tion radio and phonograph. Nunn broadcast
"Business has been picking up a little during receiver sets are also handled. Waltham player-
August," said Hugh W. Randall, president of
pianos are also a f-eature of the store. Musical
the J. B. Bradford Piano Co. "The greatest
instruments will be added to the other depart-
activity has been shown in Duo-Art grands.
ments as soon as the first shipment of these
High-priced goods in general are coming back
goods arrives.
strong, but cheaper lines have not started to
A. J. Seyfert, D. J. Wood and L. A. Williams
come back at this store. However, there is a are incorporators of the Seyfert Radio Corp.,
general improvement in the music business." of Fond du Lac, Wis. The concern has been
Vose Line for Bradford C-v
incorporated at $15,000 to manufacture and deal
The Bradford Piano Co. has jus: uoen chosen
in radio sets and supplies.
representative for Vose & Sons, Boston, for
the greater part of Wisconsin. A large ship-
ment of these instruments is now en route to
Milwaukee and formal announcement of the
The Wagner-Bund Music Co., Pittsburgh, Pa.,
new line will be made by Bradford's as soon
has been incorporated for purposes of dealing
as the instruments are on display.
Bradford's are redecorating and refurnishing in musical instruments, both wholesale and re-
tail, the incorporators being Samuel G. Wag-
the third floor of the store on Broadway, which
ner, Emil Bund, Dorothia M. Wagner and Gisa
is to be developed into a grand piano hall. When
the work is completed the store will have Bergman. The capitalization is not given.
one of the largest grand piano displays in the
Lopin's, Inc., Charleston, W. Va., has been
country. A tremendous assortment of grand
pianos will be exhibited in this hall, including incorporated with capital stock of $10,000 to
conduct a music shop. The incorporators are
Mason & Hanilin, Sohmer, Weber, Vose, Stock,
losfph T.o])in, Evan Branan, Aaron, Maxwell
;Coiibver, Cable, Ludwig and Bnunbach.
E. and Lottie Lupin, all of Charleston.
Mr. Randall spent several days this month
Pittsburgh Concern Chartered
Victrola No. 105
$180
Mahogany or walnut
Victor supremacy
is the supremacy
of performance
Its evidence is all around
you. The unequaled group
of famous artists, the per-
fection of the Victrola, the
great variety of instruments
and entertainment—and the
success of dealers in Victor
products everywhere.
Victrola No. 410
$300
Electric, $340
Mahogany
Other styles $25 to $1500
"HIS MASTER'S VOICE"
There is but one Victrola and
that i> made by the Victor Company
—look for these Victor trademarks.
Victrola
• ^ ^ ^
-^gm
lliMil
MARK
^ *
R£G U b PA1 01-
Victor Talking
Machine Co.
Camden. New Jersey
MK''.J|. 1 .TI.I,'MMI.II.-..I
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