Music Trade Review

Issue: 1924 Vol. 79 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
a
REVIEW
AUGUST 23,
We're Trying to Solve
a Hard Problem
F we could get across to you a lot of facts
that several hundred piano merchants
throughout the country are familiar with,
we could sell Straube player-pianos to you
without any difficulty whatever—as a matter
of fact, you would BUY them for us. It
wouldn't be necessary for us to SELL them
to you.
I
Our problem is how to drive these facts home
to you immediately and intelligently—how to
do justice to this proposition of ours.
Doubtless the most effective way would be to
have our dealers talk to you. You couldn't
help being tremendously interested in the story
that one of the biggest piano dealers in the
country has to tell. This dealer would tell
you that he has placed more than twenty-five
hundred Straube players in homes in his ter-
ritory; and he would make you gasp with the
statement that in the zvhole twelve months of
1923 his service department did not have a
single call on a Straube player.
We believe you would gladly listen to another
one of our dealers, too—an enterprising fel-
low who says that it is folly for him to have
any other makes of players on the floor with
a Straube. This fellow actually moved two
Straube players into the basement so he could
get rid of a bunch of other instruments that
he had purchased before taking on the Straube
line! His customers absolutely refused to
notice his other instruments after they had
seen a Straube. Yes; you would surely be
interested in that man's story.
You would surely like to talk with a certain
dealer who recently took on the Straube line,
too. There is hardly a week goes by that we
do not get a fine letter from this man. He
says he feels that his troubles are over now—
and he would gladly tell you why he feels that
way. It's a convincing story.
If we could arrange for you to talk with these
fellows and hundreds of others that we
could designate with equal ease—our problem
would be solved; you would surely want
Straube instruments. But you are busy, and
so are those enthusiastic dealers of ours, and
we can't bring you together.
-We have given a great deal of thought to the
matter of presenting our proposition to you,
and it seems to us that the best way we can
do it is by sending a business man to talk with
you—a man who knows the piano business
from every angle; and who knows the Straube
proposition so well that you can get complete
information from a single visit.
If your territory is open, we would welcome
an opportunity to send this man with the
Straube message. And we promise you this:
You'll never regret the day that you send a
letter asking for complete information. We're
waiting for that letter, too.
traube
PIANO COMPANY
Dept. K
Hammond
Indiana
1924
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 23, 1924
THE
MUSIC TRADE
REVIEW
Music Dealers Co-operate in Forming
Radio Association in San Francisco
i
James J. Black, of Wiley B. Allen Co., to Represent That Section of Trade—Duo-Art Film at
Local Theatre—Music Dealers Exhibit at Radio Show—Portland Musician Strikes Snag
CAN FRANCISCO, CAL, August 15.—An Mfg. Co., of Philadelphia, Pa., will be exhibited
^ association of the retail radio dealers is in by the Automotive Service Agency, distributors
process of formation in this city, and as radio for this territory.
Portland Musician Strikes a Snag
•is npw being handled by various mjj^ic mer-
chants, the music dealers have been asked to
When Fred Lazar, a musician of Portland,
send representatives from their industry. came to this city recently he brought what was
James J. Black, of the Wiley B. Allen Co., has alleged to be a card from the Musicians' Union
been appointed to represent the music mer- of Portland. This looked so good an endorse-
chants, and it is understood that he will prob- ment to some of the dealers that two well-
ably be vice-president of the association now known music houses trusted him with a set of
in process of formation. When asked to give drums and a saxophone each, while a band
an opinion regarding the proposed new organ- instrument establishment let him have a set of
ization Mr. Black said:
drums all on a small down payment. Later
"The only interest that music houses feel in the head of the instrument department of one
the proposed organization is naturally the radio of the music houses discovered that the union
end of the business, as a number of the music card was not of current date, and also, it was
houses here are now handling radio. It is the alleged, the man is no longer a member of the
hope of the dealers that an affiliation can be union. Swift investigation brought news that
brought about between the proposed radio asso- the instruments bought on the instalment plan
ciation and the Music Trades Association of had apparently been pawned. A warrant was
Northern California. Such an affiliation at sworn out and Lazar is now in jail. At the
present exists in Los Angeles, where the Radio time of his arrest police say he had several
Association has affiliated with the Music Trades pawn tickets for musical instruments in his
Association and is now a part of what is known possession. He was booked as "a fugitive from
justice from Portland," in which city, police
as the Radio Division."
say, he is wanted for similar musical operations.
"Sonia's Song" Billed for Local Theatre
For the first time in this city "Sonia's Song" All the goods have been returned to the owners.
will be seen and heard in San Francisco next Not one of the firms taken in was a member
week. This famous Duo-Art film is billed for of the Music Trades Association of Northern
a run at the California Theatre, opening on California. The Association would advise mem-
August 17. David Pesetzki, the Russian pianist, bers wiring to Portland to confirm credentials
is staying here and will appear with "Sonia's of the customer.
Got Results From Special Exhibit
Song" in person. His Duo-Art rolls will also
Christophe's, well-known music dealers of the
be heard in connection with this well-known
film. Sherman, Clay & Co., exclusive Duo-Art Mission District, had, they state, very good
dealers for this territory, supplied the instru- results from their exhibit, held in the St. Fran-
ment used for the performances at the Califor- cis Hotel, during the Western Music Trades
nia Theatre. While here Pesetzki has been Convention. While not a part of the conven-
spending part of his time at the headquarters tion the various exhibits held in the hotel simul-
taneously with the convention attracted con-
of Sherman, Clay & Co.
siderable
attention from visitors. , Many orders,
Q R S Dealer Sails for Antipodes
George Shaler, music merchant of Mel- it is stated, are directly traceable to the display.
bourne, Australia, and a leading Q R S dealer Arthur West, one of those in charge of Chris-
of the Antipodes, sailed yesterday for home on tophe's exhibit at the convention, was emphatic
the S. S. "Mangnui." Mr. Shaler recently re- in saying that the firm's trade had been greatly
turned from a business trip East. While here stimulated by its display before the visiting
he spent part of his time at the Q R S factory, Western dealers.
Movements in the Trade
on Seventh street. Members of the music
Lawrence Lindsey and James J. Black, of the
trades from the Antipodes would no more think
of neglecting to visit the factory when in San Wiley B. Allen Co., have returned from visiting
Francisco than they would of failing to take a the Sacramento branch store and points in the
valley, bringing back an impression of improved
look at the Golden Gate.
conditions.
Ben Platt, of the Platt Music Co.,
A. L. Quinn, Coast manager for the Q R S
Music Co., was back from his vacation in time Los Angeles, is visiting the city for a few days.
to welcome Mr. Shaler. He had been enjoying Mr. Platt is often here in the interests of his
an outing at Clear Lake, Lake County, with piano benches.
his family, and a life largely devoted to swim-
ming and boating had caused Mr. Quinn to
bring back a "Colorado maduro" complexion
that might have been envied by a blond Eskimo.
F. B. Morrison has been added to the sales
Southern Q R S Man on H o n e y m o o n
force of the Eastern phonograph division of
Charles Uch, southern California representa- the Brunswick-Balke-Collcnder Co., in New
tive of the Q R S Music Co., has been visiting York, replacing H. L. Obert, who resigned re-
the factory here in the course of his honey- cently to enter another field. Mr. Morrison
moon. Mrs. Ikh, formerly. Miss Gertrude Cor- will cover territory comprising Long Island,
nelius, is a Los Angeles belle, and on their Westchester and Rockland Counties. He was
return to the South Mr. and Mrs. Charles Ilch previously connected with the Edison Phono-
will be at home at 3608 Crawford street, Los graph Co. for several years.
Angeles.
Music Dealers to Exhibit at Radio Show
The second annual Pacific Radio Exposition,
which will be held in the Civic Auditorium from
PORT ANGELES, WASH., August 15.—The local
the 16th to the 21st insts., inclusive, is under
the direction of the Pacific Radio Trade Asso- branch of Sherman, Clay & Co., of San Fran-
ciation, an organization of exhibitors. Booths cisco, has just been removed to a new location
have been arranged by several members of the in the Olympus Hotel Building, with a change
music trades, among those exhibiting being the of management. I. Bentzar and wife will be
California Phonograph Co., the White House in charge of the store in the future,' succeeding
and the City of Paris, both department stores Charles P. Corcoran. The stock of the local
with phonograph and radio departments. The Sherman, Clay branch will be increased con-
Wurlitzer Music Co. is also listed among the siderably in the new store and all lines of
exhibitors. The products of the Atwater Kent music goods will be handled.
LAUTER
62nd Year
The Lauter-Humana
is so far ahead of all
other player pianos
that it might almost
be called by another
name. Sooner or later
you will need it—if
you are going after
the most desirable
business in your town.
LAUTER CO.
591 Broad St., Newark, N. J.
Morrison With Brunswick
Moves to New Store
Manufacturers of Pianos,
Player Pianos and
Reproducers

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