Music Trade Review
Issue: 1924 Vol. 78 N. 17 - Page 62
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
60
THE "WALTZ
MUSIC TRADE
BALLAD
REVIEW
THAT'S
APRIL, 1924
DIFFERENT
Lovers Lane is a Lonesome Trail
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
" 'You may never make much money at it,'
he said to me, 'but it will bring you a reputa-
tion. When you can show people a piece of
music with your name on as composer they will
Adam Geibel, Blind Composer, Completes Semi- be more likely to let you teach their children.'
centennial of Activity—Oliver Ditson Co. So I kept on composing to get a reputation as
Features His Works
a teacher until Myer failed in business."
Besides "Evening Bells" Dr. Geibel composed
Adam Geibel, the composer now in his seven- the music for "To-night, My Love, To-night,"
tieth year who has been blind from infancy, "Kentucky Babe" and many other standard and
has lived to see the fiftieth anniversary of the classic compositions.
publication of his first piece of music. The
In conjunction with the above celebration the
piece in question is
his "Evening Bells,"
which, to-day, is
known
throughout
the world. In con-
junction with this
fiftieth
anniversary
the P h i l a d e l p h i a
North American re-
viewed much of Dr.
Geibel's history and,
among other things,
told of his early
struggles for recog-
nition. In the words
of Geibel himself:
"For two years the
'Evening Bells' trav-
eled from publisher
to publisher. I had
to make several new
copies of it, as they
wore it out in the
Ditson Display of Geibel Compositions
Oliver Ditson Co. honored the occasion by mak-
mails. Then I was told about a man right
here in Philadelphia who probably would pub- ing a full window showing of Dr. Geibel's com-
lish my little piece. That was Mr. Myer, a positions. This attracted large attention and
kind-hearted man, who took my 'Evening Bells' the reproduction herewith shown will give an
and published it for me, paying me with sev- idea of the artistic arrangement which created
enty-five copies. 'Evening Bells' was well re- deserved but added interest in the works of
ceived and Mr. Myer was very much encour- this remarkable composer.
Mr. Geibel was in receipt of a large number
aged and, in turn, encouraged me to keep on
of congratulations.
composing.
Celebrates Fiftieth Year
of His First Composition
Played
by
Be First
With A Hearst
Big Go-operation Given
to the Hearst Dealers
Extensive Advertising Campaign Planned by
the Company on Catalog During Spring
Months—Many Dealers' Helps Included
The Hearst Music Publishers have planned
most extensive advertising campaigns for the
Spring on their catalog. In addition to national
advertising in magazines: to appeal to the con-
sumers' interest—the dealers will be supplied
with effective ammunition in the form of attrac-
tive window signs—cut-outs—thematic catalogs
of various descriptions and novelties with appeal
to every variety of taste.
"The Hearst slogan, 'The Dealer First,' has
been kept prominent in mind in the designing
of this material and all direct inquiries will be
referred back to the dealers in the various ter-
ritories from which they come," said Mr. Hearst.
"We have found this procedure most construc-
tive, as it insures healthy and enthusiastic repre-
sentation and, of course, successful Hearst deal-
ers incidentally mean our success."
The new songs to be shortly released to the
trade, "Bringing Home the Bacon" and "June,"
evidently are of exceptional merit, considering
CARL FENTONS ORCHESTRA
Also recorded by it on
BRUNSWICK RECORD No. 2574
Watch\Late Releases for Other Recordings
A. J. STASNY MUSIC CO., Inc.
JACK
56 West 45th Street, New York
N 9 R W O R T H S
tin- interest manifested in them by such vaude-
ville hcadliners as Van & Schenck, Murray &
Allen and Sophie Tucker.
Reports from professional departments in
Toronto, Chicago and New York show that
Hearst numbers, including "Forget-Me-Not,"
"You Can Take Me Away From Dixie," "Wait-
ing for the Rainbow," "Lovers' Lane Is a Lone-
some Trail," are given most valuable publicity,
for they are broadcasted nightly from the dif-
ferent stations bringing an enthusiastic response
from the fans.
BIG HIT
YOU CAN TAKE ME AWAY FROM DIXIE
With a Snappy
Melodious Rhythm
of Irresistible Charm
(BUT YOU C A N T TAKE DIXIE
FROM M E )
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
FOX TROT
Be First
With A Hearst
THE
60
THE "WALTZ
MUSIC TRADE
BALLAD
REVIEW
THAT'S
APRIL, 1924
DIFFERENT
Lovers Lane is a Lonesome Trail
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
" 'You may never make much money at it,'
he said to me, 'but it will bring you a reputa-
tion. When you can show people a piece of
music with your name on as composer they will
Adam Geibel, Blind Composer, Completes Semi- be more likely to let you teach their children.'
centennial of Activity—Oliver Ditson Co. So I kept on composing to get a reputation as
Features His Works
a teacher until Myer failed in business."
Besides "Evening Bells" Dr. Geibel composed
Adam Geibel, the composer now in his seven- the music for "To-night, My Love, To-night,"
tieth year who has been blind from infancy, "Kentucky Babe" and many other standard and
has lived to see the fiftieth anniversary of the classic compositions.
publication of his first piece of music. The
In conjunction with the above celebration the
piece in question is
his "Evening Bells,"
which, to-day, is
known
throughout
the world. In con-
junction with this
fiftieth
anniversary
the P h i l a d e l p h i a
North American re-
viewed much of Dr.
Geibel's history and,
among other things,
told of his early
struggles for recog-
nition. In the words
of Geibel himself:
"For two years the
'Evening Bells' trav-
eled from publisher
to publisher. I had
to make several new
copies of it, as they
wore it out in the
Ditson Display of Geibel Compositions
Oliver Ditson Co. honored the occasion by mak-
mails. Then I was told about a man right
here in Philadelphia who probably would pub- ing a full window showing of Dr. Geibel's com-
lish my little piece. That was Mr. Myer, a positions. This attracted large attention and
kind-hearted man, who took my 'Evening Bells' the reproduction herewith shown will give an
and published it for me, paying me with sev- idea of the artistic arrangement which created
enty-five copies. 'Evening Bells' was well re- deserved but added interest in the works of
ceived and Mr. Myer was very much encour- this remarkable composer.
Mr. Geibel was in receipt of a large number
aged and, in turn, encouraged me to keep on
of congratulations.
composing.
Celebrates Fiftieth Year
of His First Composition
Played
by
Be First
With A Hearst
Big Go-operation Given
to the Hearst Dealers
Extensive Advertising Campaign Planned by
the Company on Catalog During Spring
Months—Many Dealers' Helps Included
The Hearst Music Publishers have planned
most extensive advertising campaigns for the
Spring on their catalog. In addition to national
advertising in magazines: to appeal to the con-
sumers' interest—the dealers will be supplied
with effective ammunition in the form of attrac-
tive window signs—cut-outs—thematic catalogs
of various descriptions and novelties with appeal
to every variety of taste.
"The Hearst slogan, 'The Dealer First,' has
been kept prominent in mind in the designing
of this material and all direct inquiries will be
referred back to the dealers in the various ter-
ritories from which they come," said Mr. Hearst.
"We have found this procedure most construc-
tive, as it insures healthy and enthusiastic repre-
sentation and, of course, successful Hearst deal-
ers incidentally mean our success."
The new songs to be shortly released to the
trade, "Bringing Home the Bacon" and "June,"
evidently are of exceptional merit, considering
CARL FENTONS ORCHESTRA
Also recorded by it on
BRUNSWICK RECORD No. 2574
Watch\Late Releases for Other Recordings
A. J. STASNY MUSIC CO., Inc.
JACK
56 West 45th Street, New York
N 9 R W O R T H S
tin- interest manifested in them by such vaude-
ville hcadliners as Van & Schenck, Murray &
Allen and Sophie Tucker.
Reports from professional departments in
Toronto, Chicago and New York show that
Hearst numbers, including "Forget-Me-Not,"
"You Can Take Me Away From Dixie," "Wait-
ing for the Rainbow," "Lovers' Lane Is a Lone-
some Trail," are given most valuable publicity,
for they are broadcasted nightly from the dif-
ferent stations bringing an enthusiastic response
from the fans.
BIG HIT
YOU CAN TAKE ME AWAY FROM DIXIE
With a Snappy
Melodious Rhythm
of Irresistible Charm
(BUT YOU C A N T TAKE DIXIE
FROM M E )
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
FOX TROT
Be First
With A Hearst
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