Music Trade Review

Is the Merchandising
Problem
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized What
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from namm.org
The Right Salesmen to Sell Players
Modern Functions of the Player Valve
THE
fflJSIC TRADE
VOL. LXXVIII. No. 17 Published Every Saturday. Edward Lyman Bill, Inc., 383 Madison Ave., New Yoik, N. Y. Apr. 26, 1924 «•«{; j S ° f e ft,?"* 1
*T"HEROLL
OF HONOR**
"THE ROLL OF HONOR"
(TRADE MARK REG. U. S. AND CANADA)
kti
"When Henry Ford has accomplished with the
Lincoln, what we have done in consistently improv-
ing the quality and lowering the price of U. S. Word
Rolls from $1.25, two years ago, to 75 cents on April
1st, then it will be pertinent to compare our policies.
"We have simplified the merchandising and vastly in-
creased th e salability of U. S. Rolls and Players,
through providing the highest quality at an unprece-
dented price. The only reason for cheap rolls is high
priced ones."
U. S. Rolls Are Not Competitive!
Neither Dealers in Nor Makers of Musical Instruments Are
Financially Interested in the Manufacture of U. S. Rolls
UNITED STATES MUSIC COMPANY
2934-2938 West Lake Street, Chicago
122 Fifth Avenue* New York
THE
PLAYER
ROLLS
Sell U. S. Rolls—You'll Sell More Players!
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y., under the act of Congress of March 3, 1879.