Music Trade Review

THE
8
MUSIC
TRADE
REVIEW
AUGUST 11, 1923
CAMERON PIANO SALES FORCES INSPECT LAUTER PLANT
URGES LOCAL ASSOCIATIONS TO AID
Journey From Allentown, Pa. , by Motor and Are Entertained by the Executives of the Lauter­
Robt. N. Watkin, Prcesident of National Asso­
ciation of Mus.i c Merchants, Asks for Closer
Co-operation Between the Various Local Or­
ganizations and the Nationar Body
Humana Co.-E. D. Cameron Leaves Order for Uprights, Players , Grands and Reproducers
l\i 1:WARK , N. J., .\ugust 3.- -Th e sa lesf o rce o f the
C'"l lc rOIl 1'iano Co ., A llentown and L a nsford,
1'a., arrived at the headquartns of th c Lauter­
HUlll ana Co. carly lIfonday mornin g last, aftcr
a plea sa nt 1110tor tl·ip. Ti,e p~\I'ty was h ea d e d
by E. D. Camc ro n, proprietor of th c C lInuoH
:NIl'. Camcr on ha s I)c cn cxtrcmelv succ essful anu
now enjoy s a trad c that extends o\'cr an area
of one hundr e d !nil es. Since its very in cc ption
the Cailleron Piano Co . has featured th e Laut c r­
Humana pla ycr -pi a no as its leader.
As thc part y was a bo ut to leave :)Je\o\·'a rk M r .
a.
Sales Executives of the Lauter-Humana Co. and Their Guests From the Cameron Piano CO.
H.. u\\, l. U:T TO R tt: w r .. L. Silol:Jtlakcr, .\. Cu h.', .\. E. SchrualzigaJ!, w!JOlt":-;ak 1l\ ; rr ::, I :>-:t' J' r()r the L:lllter" Co.,
E. n. CamerOll, pr o pri do r ui th e Cameron J>iall0 Co. ; E. C. Pullen, retail mall;l!.;"c r I'ur th e Lau lel" Co.; N. J\lc
Loughlin.
J3J\l'K How, LE I'T TO HII'::JlT
..\. T. Skwart. F. Free d, J. P. ShanahalJ, J. P. Shanahan, JI'.) \V. Ct'rh F!W1\T
Piano Co,
Th e) were greeted by A.. E .
Schmalzigan, whole sale manager ior the Lauter-
Humana Co., and during the forenoon were es ­
corted throu gh th e N e w~rk retail wareroom s by
Earl C. Pullen , r e tail manager for the Lauter
Co. Followin g this lun ch was enjoyed at th e
:"J ewark A thl e t ic Club.
The afternoon was spent in a complete tour
o f the Lauter-Huma na facto ry under the guid­
a nce of Superint e ndent Lohr. The memb ers of
the party showed k e en interest in the variou s
ope rations ancr wcr e part icularly anxious to wit ­
ness the con~tmcti on 01 Lite Humana play e r
action.
E. D. Call1Cl' On sa id that he had one of th e
most efficient sales crews in the country and
thought that the trip had bee n extremely he lp­
ful b y enabling th e m en to t a lk more int e lli ­
ge ntl y about all p h ases of piano construction .
This was parti c ul a rl y tru e, he sta ted , becau"c
the Cameron Piano Co . so lei a large number of
Lauter-Hulllall;t play er-p ia nos each year.
The Cameron Pian o Co. was started fifteen
yea rs ago in Allentown, Pa., by Mr. Cameron.
.\t that time the store was only large enou g h
Lo accollllllodate four pianos. Now the concern
()(, (,lIllies an entire buildin g of three floors and
basement, with a branch sto re at Lansford, Pa
Piano Wire
"Crown"
Highest acoustic excelLence dating back to the
days of Jonas Chickering. T oo k prize over whole
world at Paris, 1900 . F or gene rations the
sta ndard, and us ed on the greates t number of
pianos in the world.
Services of our Acoustic Engineer always available - free
Illustrated books-free
AIllerican Steel & Wire
ACOUS'(IC DEPAF\TME!'4T
2Q8 :I. L.A SAI..L.E ST.. CHICA<;O
SCHAFER HOLDS FORMAL OPENING
New Store in Batavia Gives Twice as Much
, Space as Did the Old Location
BATAVIA, N. Y., Augu st 7.- -The new music store
o f G eo r ge F. Schafer was formally opened at
th e ncw loca tion , 52 Main s tr ee t, las t Saturday.
Tw ic e as much space as th e former location at
20 M a in s treet is afford e d b y th e new store,
whi c h is b eautifully equippe d in eve ry particular.
The d ecorations are in ivory, white and gold.
Olle or the features ot th e Il l'.\ es tablishment
is the installation at th e r ea r of six demonstra­
tion booth" built by the Yan Veen Co., of New
York City.
The line s of pi a n o,; which the
S chaf er concem hanul e in c lud e the Pease, Mil­
ton, Lallter,HulllalJa, H o bart, M . Cable and
Mi ess ner pianos . Th e Hohner, Co nn and Gib­
so n m e r chandi se, in additi o n t o the Co lumbia
phono g ra ph line , co mpl e t es th e s to c k,
STOWERS IN LARGER QUARTERS
AIllerican
"Perfected"
Camer on wrotf out an order for thirty-five Lau­
t er-Humana pla ye r-pian os, e ig ht ee n I ,a uter up­
ri g ht s, fi ve Laut er g r ands, three Lauter r e pro­
ducin !" g ranu s and three Laut e r r e pro du c in g up­
ri g ht s. This part of th e v isit was gre atly en­
joye d b y Ml'. Schmal z iga n.
Company
KEY W eST, FLA" A ugu st 7.- Larger quarters will
be occup ied by the J. L. Stow er s Music Co. in
a w ee k 01' Lwo, \\·here th e s tore will be more
ce ntr a lly located. One end of th e s tOl'C will
be d evote d exclUSively to th e phono gTaph busi­
ness, acco rding to Mr. Stow ers , a nd five "olJlld­
proof booths are being instaJi ed.
ADDS FULL MUSIC DEPARTMENT
\"'U'; TI ':I~ I{ ,\I' E "!. 1; , .\. , \ lI g li st 7.- ,\ filiI lin c of
pi a ll os anu ph o ll ogra ph s will be caI' l'ie<1 ill the
futur c by Hart & \Vallac c, wh o are pr OIHictors
of ;]. large furniture store b ere. f\ CO lllpetent
lll a nagc r has bccll cng~L,~ed to t a ke c har ge .
Robert N. Watkin, president of the National
Ass ociation of Music M erchant s, hat; sent th e
fo llowin g letter, to the officials of State and
loca l association s ur g ing the s upport of th ese
local bodics for the work of the national organ­
ization and at th e same time pledging the as ­
sista nce of thc lar ger b o dy in the work of the
individual association. In his letter Ml'. \iVatkin
sa ys:
"To City and Stat e A ssoc iations:
"The officials of th e National j'vIus ic Mer­
chants' Association have a keen pride in th e
tions a nd s tand r ea d y at a ll tim es to assist them
in eve ry way. Tn re turn , we ask these Associa­
Li o ns a t yo ur weekl y, monthly or annual meet
in gs to emphasize and magnify the constructive
work or the Na tional A ssoc iation.
"\V hile old , the stat ement that 'United we
s ta nd, divided we fall' is ju s t as true to-day as
it ever was, and while th e G nit e d States has
b een d eveloped on the ' n a ti ona l id ea of 'COIll ­
petition ' as far back a s t we nty .. five years this
id ea wa s g reatl y exa gge rat e d in th e 11l1ISi " hu si ­
n ess . But to-da y is th e re anyone that doubt s
th a t wc have rai sed th e s tandin g o'f th e nlu s ic
merchant in the past tw ent y-fi ve Yea r")
" Othe r o ut s tandin r; accomp li s hm ent s during;
thi s tilll e are:
" 1. Protec tion ag;ainst antagon istic influence.
"2. E limination of harmful trade practices.
"3. St udy of costs and e limin a ti o n of useless
e Xpc ns e.
"4. Co ll ect ion and distributi on of information
o n se llin g methods, advertisin g problems, etc.
"5. St il1lu lation of demand for music and
lJlu s ical in s truillents."
SUFFER FIRE LOSS IN STOCKTON
Sherman, Clay & Co. Branch Destroye·d by
Flames-Temporary Quarters Opened
STOCKTON, CAL., August 3., Sll e rrn an, Clay &
Co.'s bra nch here was burnt on the morning of
,Tnly 30 in a fire that started in a down-toY\,n
hotel a nd co nsumed the e nti re blo ck.
It is
stated that heavy insuranc e was carr ied, as it
is the policy of the firm to g ua rd aga in s t fire
losses, especiall y in the inte rior town s where
buildin gs a re apt to be less fir e proof than in
metrop o lita n cities.
A rran gemen ts were promptl y m a d e for carry ­
in g o n business, opening tempor ary quarters in
the departm e nt store of Levy & B,·O., a down­
town establishment of Stockton.
This will
afford Sherma n, Clay & Co, time to look round
and s ec ur e a permanent location suit e d to all
the firm 's nee d s.
BUYS OAKDALE MUSIC STORE
OA KD t\LE, CA l.. , A ug ust 6, -Erncst J. La va g nino ,
o f Sonora , ha s ju s t purchased the Oa kd a le Mn s ic
S tore, o f w hich A. McDowell was owner, Ti,e
new propri et or has rented th e Nightinga le
Building a nd th e stoc k will be mov e d to the
new loc a tion as <; oon as the impr ovements arc
complete d.
USED PIANOS
Repaired-Ready to Retail
All Makes from
$40 up
F. O . B. Brooklyn, in carloads of 12 or more.
Any qua ntity.
L ess than carlo ad lots also.
HILL & SONS
Phone E;vergreen 8180
1365--1375 Myrtle Ave., Brooklyn, N. Y.