Music Trade Review

Issue: 1923 Vol. 77 N. 6

THE
8
MUSIC
TRADE
REVIEW
AUGUST 11, 1923
CAMERON PIANO SALES FORCES INSPECT LAUTER PLANT
URGES LOCAL ASSOCIATIONS TO AID
Journey From Allentown, Pa. , by Motor and Are Entertained by the Executives of the Lauter­
Robt. N. Watkin, Prcesident of National Asso­
ciation of Mus.i c Merchants, Asks for Closer
Co-operation Between the Various Local Or­
ganizations and the Nationar Body
Humana Co.-E. D. Cameron Leaves Order for Uprights, Players , Grands and Reproducers
l\i 1:WARK , N. J., .\ugust 3.- -Th e sa lesf o rce o f the
C'"l lc rOIl 1'iano Co ., A llentown and L a nsford,
1'a., arrived at the headquartns of th c Lauter­
HUlll ana Co. carly lIfonday mornin g last, aftcr
a plea sa nt 1110tor tl·ip. Ti,e p~\I'ty was h ea d e d
by E. D. Camc ro n, proprietor of th c C lInuoH
:NIl'. Camcr on ha s I)c cn cxtrcmelv succ essful anu
now enjoy s a trad c that extends o\'cr an area
of one hundr e d !nil es. Since its very in cc ption
the Cailleron Piano Co . has featured th e Laut c r­
Humana pla ycr -pi a no as its leader.
As thc part y was a bo ut to leave :)Je\o\·'a rk M r .
a.
Sales Executives of the Lauter-Humana Co. and Their Guests From the Cameron Piano CO.
H.. u\\, l. U:T TO R tt: w r .. L. Silol:Jtlakcr, .\. Cu h.', .\. E. SchrualzigaJ!, w!JOlt":-;ak 1l\ ; rr ::, I :>-:t' J' r()r the L:lllter" Co.,
E. n. CamerOll, pr o pri do r ui th e Cameron J>iall0 Co. ; E. C. Pullen, retail mall;l!.;"c r I'ur th e Lau lel" Co.; N. J\lc
Loughlin.
J3J\l'K How, LE I'T TO HII'::JlT
..\. T. Skwart. F. Free d, J. P. ShanahalJ, J. P. Shanahan, JI'.) \V. Ct'rh F!W1\T
Piano Co,
Th e) were greeted by A.. E .
Schmalzigan, whole sale manager ior the Lauter-
Humana Co., and during the forenoon were es ­
corted throu gh th e N e w~rk retail wareroom s by
Earl C. Pullen , r e tail manager for the Lauter
Co. Followin g this lun ch was enjoyed at th e
:"J ewark A thl e t ic Club.
The afternoon was spent in a complete tour
o f the Lauter-Huma na facto ry under the guid­
a nce of Superint e ndent Lohr. The memb ers of
the party showed k e en interest in the variou s
ope rations ancr wcr e part icularly anxious to wit ­
ness the con~tmcti on 01 Lite Humana play e r
action.
E. D. Call1Cl' On sa id that he had one of th e
most efficient sales crews in the country and
thought that the trip had bee n extremely he lp­
ful b y enabling th e m en to t a lk more int e lli ­
ge ntl y about all p h ases of piano construction .
This was parti c ul a rl y tru e, he sta ted , becau"c
the Cameron Piano Co . so lei a large number of
Lauter-Hulllall;t play er-p ia nos each year.
The Cameron Pian o Co. was started fifteen
yea rs ago in Allentown, Pa., by Mr. Cameron.
.\t that time the store was only large enou g h
Lo accollllllodate four pianos. Now the concern
()(, (,lIllies an entire buildin g of three floors and
basement, with a branch sto re at Lansford, Pa
Piano Wire
"Crown"
Highest acoustic excelLence dating back to the
days of Jonas Chickering. T oo k prize over whole
world at Paris, 1900 . F or gene rations the
sta ndard, and us ed on the greates t number of
pianos in the world.
Services of our Acoustic Engineer always available - free
Illustrated books-free
AIllerican Steel & Wire
ACOUS'(IC DEPAF\TME!'4T
2Q8 :I. L.A SAI..L.E ST.. CHICA<;O
SCHAFER HOLDS FORMAL OPENING
New Store in Batavia Gives Twice as Much
, Space as Did the Old Location
BATAVIA, N. Y., Augu st 7.- -The new music store
o f G eo r ge F. Schafer was formally opened at
th e ncw loca tion , 52 Main s tr ee t, las t Saturday.
Tw ic e as much space as th e former location at
20 M a in s treet is afford e d b y th e new store,
whi c h is b eautifully equippe d in eve ry particular.
The d ecorations are in ivory, white and gold.
Olle or the features ot th e Il l'.\ es tablishment
is the installation at th e r ea r of six demonstra­
tion booth" built by the Yan Veen Co., of New
York City.
The line s of pi a n o,; which the
S chaf er concem hanul e in c lud e the Pease, Mil­
ton, Lallter,HulllalJa, H o bart, M . Cable and
Mi ess ner pianos . Th e Hohner, Co nn and Gib­
so n m e r chandi se, in additi o n t o the Co lumbia
phono g ra ph line , co mpl e t es th e s to c k,
STOWERS IN LARGER QUARTERS
AIllerican
"Perfected"
Camer on wrotf out an order for thirty-five Lau­
t er-Humana pla ye r-pian os, e ig ht ee n I ,a uter up­
ri g ht s, fi ve Laut er g r ands, three Lauter r e pro­
ducin !" g ranu s and three Laut e r r e pro du c in g up­
ri g ht s. This part of th e v isit was gre atly en­
joye d b y Ml'. Schmal z iga n.
Company
KEY W eST, FLA" A ugu st 7.- Larger quarters will
be occup ied by the J. L. Stow er s Music Co. in
a w ee k 01' Lwo, \\·here th e s tore will be more
ce ntr a lly located. One end of th e s tOl'C will
be d evote d exclUSively to th e phono gTaph busi­
ness, acco rding to Mr. Stow ers , a nd five "olJlld­
proof booths are being instaJi ed.
ADDS FULL MUSIC DEPARTMENT
\"'U'; TI ':I~ I{ ,\I' E "!. 1; , .\. , \ lI g li st 7.- ,\ filiI lin c of
pi a ll os anu ph o ll ogra ph s will be caI' l'ie<1 ill the
futur c by Hart & \Vallac c, wh o are pr OIHictors
of ;]. large furniture store b ere. f\ CO lllpetent
lll a nagc r has bccll cng~L,~ed to t a ke c har ge .
Robert N. Watkin, president of the National
Ass ociation of Music M erchant s, hat; sent th e
fo llowin g letter, to the officials of State and
loca l association s ur g ing the s upport of th ese
local bodics for the work of the national organ­
ization and at th e same time pledging the as ­
sista nce of thc lar ger b o dy in the work of the
individual association. In his letter Ml'. \iVatkin
sa ys:
"To City and Stat e A ssoc iations:
"The officials of th e National j'vIus ic Mer­
chants' Association have a keen pride in th e
tions a nd s tand r ea d y at a ll tim es to assist them
in eve ry way. Tn re turn , we ask these Associa­
Li o ns a t yo ur weekl y, monthly or annual meet
in gs to emphasize and magnify the constructive
work or the Na tional A ssoc iation.
"\V hile old , the stat ement that 'United we
s ta nd, divided we fall' is ju s t as true to-day as
it ever was, and while th e G nit e d States has
b een d eveloped on the ' n a ti ona l id ea of 'COIll ­
petition ' as far back a s t we nty .. five years this
id ea wa s g reatl y exa gge rat e d in th e 11l1ISi " hu si ­
n ess . But to-da y is th e re anyone that doubt s
th a t wc have rai sed th e s tandin g o'f th e nlu s ic
merchant in the past tw ent y-fi ve Yea r")
" Othe r o ut s tandin r; accomp li s hm ent s during;
thi s tilll e are:
" 1. Protec tion ag;ainst antagon istic influence.
"2. E limination of harmful trade practices.
"3. St udy of costs and e limin a ti o n of useless
e Xpc ns e.
"4. Co ll ect ion and distributi on of information
o n se llin g methods, advertisin g problems, etc.
"5. St il1lu lation of demand for music and
lJlu s ical in s truillents."
SUFFER FIRE LOSS IN STOCKTON
Sherman, Clay & Co. Branch Destroye·d by
Flames-Temporary Quarters Opened
STOCKTON, CAL., August 3., Sll e rrn an, Clay &
Co.'s bra nch here was burnt on the morning of
,Tnly 30 in a fire that started in a down-toY\,n
hotel a nd co nsumed the e nti re blo ck.
It is
stated that heavy insuranc e was carr ied, as it
is the policy of the firm to g ua rd aga in s t fire
losses, especiall y in the inte rior town s where
buildin gs a re apt to be less fir e proof than in
metrop o lita n cities.
A rran gemen ts were promptl y m a d e for carry ­
in g o n business, opening tempor ary quarters in
the departm e nt store of Levy & B,·O., a down­
town establishment of Stockton.
This will
afford Sherma n, Clay & Co, time to look round
and s ec ur e a permanent location suit e d to all
the firm 's nee d s.
BUYS OAKDALE MUSIC STORE
OA KD t\LE, CA l.. , A ug ust 6, -Erncst J. La va g nino ,
o f Sonora , ha s ju s t purchased the Oa kd a le Mn s ic
S tore, o f w hich A. McDowell was owner, Ti,e
new propri et or has rented th e Nightinga le
Building a nd th e stoc k will be mov e d to the
new loc a tion as <; oon as the impr ovements arc
complete d.
USED PIANOS
Repaired-Ready to Retail
All Makes from
$40 up
F. O . B. Brooklyn, in carloads of 12 or more.
Any qua ntity.
L ess than carlo ad lots also.
HILL & SONS
Phone E;vergreen 8180
1365--1375 Myrtle Ave., Brooklyn, N. Y.
AUGUST
11, 1923
THE
MUSIC
TRADE
REVIEW
9
FIRST OF AUGUST SALES ARE GOOD IN PHILADELPHIA
Jul y, Just Completed, Best Similar Month Since the War-time Period-New Local Piano Trade
Association Being Discussed iby the Dealers-Ramsdell Removal is Delayed
PH1LADELPHIA, PA., A ugust 7.- Experiences of
leases t".. o rnore years. Near ly ,til acc.epted.
t h e trade during the first weck of '\ugust
One of the ex·cept ions was tile CUJlni ngham
brouo;ht with them full realization of the rather
Co:, now engaged in e r ect in g its own bu ildin g
large eXI,ectations formed during July. There
and which ·· it hopes to occupy Apri l I of t il e
coml11g year.
is consensus of opinion among the dealers con­
fining their sa les on ly to new and Iligh-grade
. An association of th e piano trade in this c.ity
p ianos as we ll as among those annually making
informally was discussed by dealers during the
sacrific e sa les of traded-in and shop-worn l11­
week, more, however, in the sense of regret t.hat
s trum ent s that the Jul y ju st past was Quit e the
the organization conducted until a few years ago
best s in ce the r us h of wa rtimes and that its
was 110 longer functioning than in the hope
compariso n with a s imil ar period of a yea r ago
that a new body coul d be erfected to take its
is most satisfactory. T he h ab it ua l Augus t sa les
p lace. There unqu estion ably are many matters
a r e now on in full force in both th e re g ular
of dir ect co ncern w hi ch properly could be con­
t rade and in nearly a ll th e department stores
s id ered and some evi ls w hich cou ld be elirni­
and bu yi ng is most active.

luted throu g h a n act iv~ wOI:k);g organization.
There was virtua ll y la id at re st durin g th e
There is , however, the feeling that t h e time is
week the repo rt ex tc ns ive ly circulated in trad e
not again ripe for t he s uc cessful la un c hin g of
circles not occupan ts o f P iano Row that th e a new tr ade body.
Girard Estate, its owner, again had in mind
Mrs. Theresa Quinby, h ea d of th e talking
the razing of the present bui ldin gs and th e
machine departlllent, accoll lpanied b y h e r so n,
erection of a modern structure to s upplant thent~ -'Gerald Quinby, ia charge of the radio dcpart­
Inquiry shows that leases of the Ill a jorit y, at
ment of the Estey Phoilograph Co., is on a
least, of the piano establishlllents on the north
three weeks' vaca tion trip to Detroit and Great
side of Chestnut street between Eleventh and
L ake points.
Twelfth streets run for aiJnost three years, gen­
Unexpected de lays ha ve defe rr ed the remova l
nally until April, 1926. More than two years
of the Ramsdell business to its ne w hOllle, J27
back lenants welT given opportunity to sig n
South Twelfth stree t, but the finn still is rOil
three-year leases, but after a large department
ficlent of heing in occupanC) beiore the Inonl It
store at Eleventh street was opened, a five-year
closes. Several promises of earlier completion
lease havin~~ heen secured by it, the piano folks
had been made. but unforeseen riiffi("\1 lti c" ;no,<~
we re given the prt vilc gc of extending their
to pr CI'(;l1t their realization.
BUFFALO DEALERS ARE SATISFIED
LENOX PIANO CO. NAME CHANGE
High-grade Instruments, Especially , Moved
Well During July-Goold Entertains Buffalo
Newspaper Men-Many Visitors at the Fac­
to ry of the Kurtzmann Co.
N ow Known as the Ch r istena-Teague Piano Co.
-Starr Piano Co. Reports Increase-Many
Manufacturers' Representatives Visit Dealers
BUFFALO. N. Y., A ugust 7.- Piano dealers in
Buffalo and western New York repor t July as
having been a fai rly good month. Sales in the
higher-pric ed instruments have more th an met
t lt eir expeclations. Co llec tions have been better
than usual.
T he !\ rnpi co re ig ns supremc in the sto re of
Goo ld Bros., Inc. "We hav e had a number of
goo d sa les in the J\mpico this S umm er," said
George Goo ld , "so we a r e not in the least con ­
cerned in s low mo veme nt of th e lower-priced
instruments,"
The appearance in B uffalo a nd Niagara Fa ll s
of Bennie Krueger and hi s band great ly s timu­
lated sales in Buesch er band instruments, d eal­
ers report. Denton, Cottier & Daniels featured
a very attractive w in dow display of Buescher
instruments and h onore d the band w ith a la r ge
picture of the group in the window.
J. 1\1.. Waterbury, who makes a business of
lliarathon piano playing, who rece ntl y gave
an exhibition in the window of Robert L oud's
tdusic Store in Buffalo, had his th irty -six hours
and fifty minutes of playing brought to a sud­
den end when his wife, whom he had no t seen
in twenty years, appeared in front of the s tore .
"I was a littl e agitaterl at sigh t of h er," he
said, "which so up set me th at I had to stop
playin g."
George Goo ld, of Goold Bros., I nc., recently
entertained Buffalo newsp ape r men at the Tran­
s it Valley Country Club, where a golf tourna­
ment was be ing cond u cted. They a ll voted :vIr.
Goold an ideal host. He is pres ident of the
club.
C. D. Martin, of Smith, Barnes & Strohbcr,
and Gordon I.aughcad, of DeKalb Piano Co.,
were r ecent ly ca ll ers at the Hoffman Piano Co.
H. j. Hackenhcimer, president of the C.
Kurtzmann Co., recently conducted the fo ll ow­
ing visitors through the factory: :Mr. and Mrs.
.\dolph ~vILtehlhauser, of Cleveland; Mr. and
Mrs. [ J' ea rso n Piano Co, Indianapolis, and Mr. and
Mrs. Stout, of the Pearson Pia no Co.
INDL\NAl'OJ.lS, 1Nl)., A ug ust 7.- Local dealers,
a lthough they have not pushed their re'pecti,·"
lines, hav e experienced a very profitable bu,i­
ness in the clos in g days of July. Some adver­
tising has been done through the press, but in
cvery in stance it has prove n a complete loss,
provinf[ tllat goo ds arc solei rather than bought
dur ing- this period.
The past week marked the changing of the
E. L. Lennox P iano Co., of this city, to the Chris­
t ena-Teague P iano Co. TIle company has been
capita li zed at $200,000, with ;vIr. H. J. Teague as
president and iVIr. \ p r esident a nd secretary. ~1r. Chri,tena has been
associated for severa l ye ars with the E. L. L en­
nox· Co. . Mr. Teague was forme rl y with the
Aeolian Co. a nd thc Pearso'R Piano Co., of this
city. Til is firm has ex perienced ve ry good sales
in th e A mpico grands and the higher-grade
1)ianos.
The l'earson Piano Co. is h avin g a very good
sa le in player,. It is continuing to offer somc
very unusua l bar ga ins, w hi ch have pro ved a
stimu lant. It s branch storcs, particularly those
in th e rural districts, cont inu e to do we ll.
The Starr Piano Co. s howed an increase for
Jul y bl'siness over the sa me period oi las t yea r.
Buying has been confined la r ge ly to mcdiulll­
priced players.
The fuller-Rydc Music Co . con tin ues a goo d
sale in small instruments, especially in tenor
banjo,; and ukuleles. A great deal of planning
is being done by musical organizations for F a ll
and \Vinter work and they are aided by the
Fuller-Ryde Co. This has proved quile a suc­
cessfu l method for this store.
Visitors during the past week \I·ere Frank
Jord a n, sales manager, ;Inc! John Barnhardt, or
the Sc hilln lJiano Co .• of Chica go; Charic,
Span ier, of the Paul G.. Mehlin & Sons Co., and
Perry C hrisler, of the Aeolian Co., of St. r .ouis,
Mo .
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Victrola No. 215
$150
.Mahogany or walnut
Vlctor supremacy
is the supremacy
ofperformance
The Victrola stands
alone . . It meets the su­
preme test of music-·
and of busin.ess, as eve ry
dealer in Victor prod­
ucts knows.
Victrola No. 405
$250
Electric, $290
Walnut
Other styles $25 to $1500
. ~
~
% / -"
.
"
,
I-;_ ~.' ' -. ~
~~~"'"=.
"HIS M~S.l~M. VOICE"
Victrola
REG US. PAT OFF.
look under the lid and on the labels
for these Victor trade -marks
Victor Talking
Machine Co.
Camden, N. J.

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