Music Trade Review

\ U GIJST
THE
11, 192-'
MUSIC
TRADE
REVIEW
7
,
for DELIVERY
..
N ' these }l ages arc pictured the Console
Model s of t he N ew Columbia, each a n in­
st. rUJllcllt whi ch wi ll surp as s your greatest ex­
pectation s.
O
The cabinets a re th e fin es t exa mples of the
a rt.. Th e fini shing, t.o the most.
minute detail, is as p erfect. itS skill and ex­
p eriell cc C'< 1ll di red. 'rl lc mecha nical clements
ccli}lsc those in eve ry o th er in strument known
to th e phonograph world to-day.
(' a bindlllilkcr' ~
.• f
); cyc r befo r e, in all Y phonograph, has there
been such a compa ct, dura ble or effi cient motor.
AlIl}l l.Y po,,·e red· -with it positiv e, au t om a tic
sta rt and non-s et automa tic s top mecha ni sm,
and n,n ingenious syst em of oiling- the New
Columbi a mo t or is a ml1. r vcl of mechanical per­
fection .
'Vith th e new a ut.omati c start, th e motor leaps
,
into action the moment the tone-arm is moved
over to place the needl e on t he r ecord. l lnder
the new syst em of oiling , the parts whi ch usually
a re negl ect ed in a phonograph receiv e 1,ositive
lubrication from a clever a rrangement of tubed
wicks.
H a nd in hand with thi s ma t chl ess motor goes
the new r eproducer that is the crowning triumph
of phonographic acousti cs. In ton e, pitch and
voice it r eproduces with a fidelity t.h a t is as won­
derful as it is natural, ~w ee t and beautiful. Blast
has been ba ni shed by an absolutely unique a nd
exclusive method of supporting the needle a rm,
whi ch also gives a wonderful cap acity for volume.
There is a comprehensiye line of N ew Colum­
bi as, both in upright a nd co nsole models . They
are most satisfactorily pri ced to the dealer and
to the public. Place you?' orders now!
$125 Console- - Model 520
' . Two-spring Model W motor with
N o. 12 R eproducer. Fini shed in
Br own Mah o g a ny. Sh elv es for
records. Di vid ed top and a dis­
a p pea ring d rop pa nel in f ront of
the t one chamber . Tone-control
leav es .
$150
Console-~1odel
530
Three-sprin g Mod el W motor with
N ew Non-Set Autom ati c Stop a nd
new No. 12 R eproducer. Finished
in Brow n Ma hogany a nd W a lnut,
with all ex posed metal parts in
nickel. Shelves f or records. Tone-
co ntrol leaves behind sliding panel.
COMPANY
Jif1
Jif1
NEW YORK