Music Trade Review

AUGUST
THE
11, 1923
MUSIC
TRADE
REVIEW
BRUNSWICK USED ON "LEVIATHAN"
TALKING MACHINE MEN'S OUTING
Number of Brunswick Instruments on Board
the Ocean's Lal-gest Liner
Preliminary Plans Completed for Annual Out­
mg of Talking Machine Men, Inc, to Be Held
at KaratS'onyi's on Tuesday, August 14
The B run swick- Ba lke-Coll e nd e r Co. is h aving
printed especially for the trade a ve ry a rtistic
wall hanger showing th e v a rious dinin g rooms
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Prelimin a r y plan s h ave bee n completed for
the annu al outin g o f the Talkin g Mac ~ in e yvfen.'
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Brunswick Phonograph
a nd saloll s ab oard th e b i ~ United States Ship­
pin.t; Ho ar d S tea m s hip "Leviath a n ."
In all o f thes e pi ctures is see n eith e r of the
two hi g h- class O xford and Gotham B run swick
consol e model s witll whi ch the "Leviathan" wa s
equipp ed.
A la r g e amount of th e furnitur e
equi pment a b oa rd thi s g ia nt steame r was placed
und e r contrac t b y Gilll be l Bros., o f )fe w Y o rk ,
a nd by v irtu e of th e fa ct that Gimbel Bros. ar e
a lso ret a il represent a ti ves of B runswick thi s
concern saw to it th a t Brunswick in s tru m ents
were m a de a part of the "Leviathan's " equip­
ment. The accomp a nyin g photograph sho ws one
of th e main salons of the " L eviathan" and som e
idea of the b ea utiful furnishin gs ea n be ha d.
POSTERS HELP CLOSE SALES
New Sonora Posters Designed to Help Dealers
Sell Instruments-Show Distinctive Features
of Product-Exceptionally Good Publicity
An importa nt series of poster s has just bee n
pr epared b y the Sonora Phono g ra ph Co.'s a d­
ve rtisin g d epartment fo r the pur pose of prov id­
ing de alers with m a t e ri a l whi ch will g ive the
story of the Sonora phono g ra ph's int eri o r co n­
struc t io n and ex clu s ive sound-r eprodu cing fea-
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on the "Leviathan"
In c., \\'h ich \\'i ll be he ld 0 11 T u es day, A u g ust 14,
at Ka ratsonyi' s , the p o pular outin g resort a t
G le n He a d, 1" 1. Thi s yea r the ta lk in g ma chin e
m e n and th e ir guest s w ill trav el to the pi cni c
~ round s b:, boat, the committ ee having char­
t e red th e steamer "Sea gate" fo r that purpose.
The p ar t y will leave Pi e r A , "J orth Rive r, at
the Batt e ry at 9 a. m. s ha rp and will land at
Kar a tson yi's s ho rtly befo r e noon a nd in tim e
for a first-cla ss luncheon.
The committ ee in charge of th e outing, in-
eluding Sol L azarus, chairman, together w ith
Messrs. Go ldfinger, Kurt z, B e rlow, Brown ,
Goldsmi t h, Ab elo w itz, Conn, Galuchi e and
Davin, motored to G len Head r ecently in order
to look over th e s ituation a nd see to it that the
be s t of everything was ord e red for tho se w ho
will attend the outing.
The ticl e t a ble s ho we d that th e wa ter will be
hi g h in the afternoon o f Augu s t 14, which will
make it ideal for a long list of water sports,
includin g s wimmin g races and diving contests.
There w ill al s o b e the usu a l ba se ball ga me and
various sports on the commodious gr ounds ad ­
joinin g the hot el, after whi ch there w ill ' be danc­
ing until such time a s the boat starts back fo r
N ew York. N a turally, an elaborate shore din­
n e r with a ll t r im m in gs will be on e of the fea­
tures.
Sing le members o f the party are ur ge d to
brin g t h eir b es t girls, for the committ ee prom­
ises a moonli g ht sail Oil t h e return trip and,
even should th e moon fa il to show, th e outin g
co mmittee ins inuates a da rk deck with the ri g ht
ki nd of g irl is not so ba d after a ll.
FINE NEW STORE IN LOWELL
Large Talking Machine Depat1:ment Now Fea­
tured by Moeller's Furniture Co., Inc.
6. .j\'J ocHer's Furniture Co.,
31 Middl e stree t, has just re cently ope ned
a la r ge n ew store h e r e and ha s installed on e of
the m os t tlp-to-dat e a nd compl ete talkin g ma­
chine d (p artments in this city. The co mpany
l and th e department will be in char ge of W. F.
Ki ng, a man o f long ex p erience in the furni­
tur'e business, as well as t a lking m a chines.
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you 7 Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment?
Thousands of other retail music mer ­
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
C7~1ALlCING ~
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The Talking Machine World is the
oldest and largest trade journal in thEO
world devoted exclusively to the talking
machine industry.
Some book, eh? Yes, and some encyclo­
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
L OWELL, M l\ SS., '\u g .
r ll C.,
~1!<'ara.So nOtlt - II pldy~. the
best re('o rd better.
One of Several Striking Sonora Posters
ture :; . Bes ides forll1in g exce pt ionally fin e w in­
dow a nd w all di s play m a t eri al these p os t e r ~
ha ve b een de sig ned to help th e deal er sell So ·
lI o ra instruments. It is sug'gested that the deal ­
er- s fr a me the s e posters a s p e rman e nt sa les hel ps
in order that they may be used to close sa le s
with prospe cti ve purch a s e rs.
"l'hon o~ r ap h s " is th e name of a new COll cern
in \N il mi ng toll, De l., w hi ch has been incor­
porated tinder th e la ws of th a t State with a
capital of $300,000
Th e con cern will deal in
talking machines.
TALKING MACHINE WORLD,
38 3 M adi so n A ve., Ne w York Ci lY.
Plea.e enter my lubl.ription for one year. I want to
Jearn bow to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
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