Music Trade Review

AU GU ST
THE
4, 1923
MUSIC
TRADE
REVIEW
9
Dealers
~.
'"
If you are a Gulbransen dealer, you are to be congratulated-you
have the advantage of selling Player Pianos that have been ad­
vertised year in and year out. Through advertising in Successful
Farming and other publications, the Gulbransen-Dickinson Co.
have made their Player Pianos favorably known among the most
progressive farmers. Best of all, Gulbransen-Dickinson keep at it.
They do not rely n1erely upon their standing in the trade or past
reputation for this year's business, but use liberal space to sustain
the goodwill established by fair dealing and the merit of their pro­
ducts. Farmers have confidenr.:e in Player Pianos they know about,
and more than 850,000 "farmers actually engaged in farming" are
being told about Gulbransen Players every month through Suc­
cessful Farming alone.
Successful Farming Advertising
Helps Yon to Sell
Gulbransen adverti sing in S uccessf ul Farmin g shows d ea rl y the featm es
which disting ui sh Gu lbra nsen Player P ianos. T hi s makes it easier for YOlI
to sell them . Your time is saved. The me rit of the merchandi se is
established and maintained in the mind of the prospect.
Each month more than SSO,OOO farm falll ili e~ turn to thi s fal'o rit e farm
paper of their s for defi nite ad vice rega rding farm methods. They read
the advert isements for inf ormation about products of all ki nd s that will
add to convenience, in crease profit or plea sure. \;Vhen they cOlll e to hu y,
it is natural to gil'e 1110st favorable consid erati on to t hings tbey know
1110st about.
IN THE HEART STATES
IIIIlJIlmIIIl
Repre s e nt s Value of
0....,,,,,,·00 Re pr ese nts Successful
Fanu Building:; ,
GovornDlen t Censu8
Farlllin~'s
IOWA
JE'lI11lIllmmmmmmmoo'llmll!lI!j& IIIII!! ! !Ii!!I!ililIi"!iiin,,' ii,
rmnnT9!I!I!lJI!!IDD J11J !I!'
ILL.
"",,,,, ,,'"
OHIO
UlIllI.~_tlIl:I!lIIIIIlI=l~
WIS.
l1.O.IIWI1lU1i. rJrtr!ljllJ!l'pJ!!wrrm
MINN
~mm""o_wu~JllIO .
Ci r culatio n
Distribution
They know that the better the farm er unde rstand s the ach'anta ges II [
Gulbransen Player Pianos, the fa ster you will be able to sell them . That
is the reason they use S uccessf ul Farming to car ry their message to
farmer s.
Gulbransen-Di ckin son long ago investigated a nd founcl, as man y other
man ufacturer s ha ve cl one. tha t S uccessf ul Fanni ng is an il1lpurtant factor
where there is genera l fa rming. In their ow n in terest they advertise to
help move their products off yo ur hand s, because P laye r Pia nos are nut
really sold until they a re being enjoyed hy pleased custome rs.
The reputati on of Gulbran sen Player Pianos , sustained throug h advertising,
plus your standing in the comm unity, make the business-getting combi na­
tion that sells these in strum ents to farm ers.
t1mItlID!llll
ICff!Jl l COr.m!"' ~llIIr.o.","""""'J~~':J
\ I
M
Proved By
MO. :.m..ot1!! 'jjTIUI!!DJJIl !!!!"mmDjT'nn-mm:u:D!D"J~!lD~ Government Figures
/,""
,
IND. ~lWImn!!l!.
..""
,,-
(;o\·(~ nlmt'lIt ti :;lIl'0.s;-.ho\\'
1.11:11 huilding- is ;-n(l:-.t
a('t i \'f' in the "Hciirl
~I.at.es.
\Vhell r ' lrmt·'I ' :-.,
a re build i llg. Lh ey 'In;
P .S. Wh e n you write Gulbranse n·Dickin so n Co. ]
again, tell th e", you like what th ey are doing.
They will appreciate it.
E. T. Me"edith
FARMIN
j)ro !'; IJ c l' Olis
f; , r!1n:r :-. iI n: t he
c u sto mers for g'oo d
u(.:ts of ,) 11 kin ds.
('ess f111
I";lrming
Ih'st
llrod~
:::)U(;­
parr-d­
l e Is th e bu ildin g' lin e in
n m ;lnn e r thnt is not
cluplil' ilt. ed hy any olh (~ r
N.D, ::mt:IIIIIIrn~'lllIIiL
:J
'
~l<~~~~:;\?~~lg~~(~,U~:t~:'.rI;~P~~~
~
lind
UrI:'S
'
doL
Ill " p,
tl'I'l''''' 011
OKlA , Illilli.IlllIJJO
onr
Cir l' lllnt,iu~
.ent Lo reqnc~t.
~ he
following' iigures indicate the t r emendous market for
playe r pianos 011 farms ill the " H ea rt States"
where
Successful F arming's clr c luatioll is mainly cOllcentrated:
Successful Farming Circulation
HE AR T STATES
Great Food-P rouuc i ng H ea rt of Our Country
811{'('C'ssful
R E':l('hes
1~}~ 0 C'l'IlS11!-)
Fa l'ming
C ilT lilatio n
On e Fa r m
in g\'ery
:!:17. 1 '" 1
7(i.:i5U
No, of l!' aJ'Tn s
I i: i llois,
1 n J 0\\',1.
~U5,l~()
-Hi ,:~ 10
K(l, li1 Z
:l.1.
4.4
2.6
K:IlJ :-'.as , .
\ :i, -t :;~ ,
\ (j,i,:! ,"W
J6.58 7
4.5
i\l i c \li g-n n.
l\Iinne::;ob
1 ~ lf i, -147
1 7K.4 irl
·17.(;11
,\ 1 i :-::-, oul'i
~(jJ,() 0 4.
5:4 ,24 5
4 .1
:l.U
5 .U
i'e hr:l:-.k a.
1 24.4 1 7
:!~, ~
:J.R
~
:l5f),/j~Jj
O ldah o ma .
]
SO li t h 1)<1 kut ;r
4.H
" ' )H
LDS)'\
7-J.fi:17
16':iiH
~O :5 42
:1.:1
11.H
:1.(;
54.7:3 7
;1.5
G:19.9()::l
1 06.38~
3.8
6 .0
~.n:)(i...1::! , 1
1 \ 1 (',C :-. t,SL;!t L'~ 47",;,:.!'7::
7 8. 14 3
37 , ~
5G,(i:':~
,' (i,4-t~,: ~4:~
858, 1 90
7.5
Totill.
_\It ,\lId
~I
15
1{; ,039
- ~
l K~ J , 20 :>
\\· i M' on"in.
('O UOII
5R,5 :i7
~' 7,f.iqO
-,o rth f) ;d.:.oLa ,
Ullif),.
I':as t e r n 1\1
[
''31'
""""""",,!mmm~
III'O"IIf'l'ill;.!.
Gulbransen-Dickinson Educate
Your Best Prospects
i!!i!!iQjjl!! i
.
i' g ,
,~.:;7;; , (jd:J
8ta t(·~.
SL rl es
United S Llk ,, 'J'utill
(j
17,U~
1
E.T.MEREDITH Puhlisher­
Des Moines, Iowa