Classic Mode

Music Trade Review

Issue: 1923 Vol. 77 N. 5

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Merchandising the Band Instruments
Sales Errors in Musical Merchandise
Building a Profitable Mailing List
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THE
VOL. LXXVII. No.5
Published Every Saturday. Edward Lyman
Bill, Inc., 383 Madison Ave., New York, N. Y.
AUlg.
4, 1923
Sing~~.o~or;;:: ~~A~ .. nto
The Basis of
Steinwau Success
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HE world-wide success of the Steinway piano has been
~ ~ due to a consistent and persistent ad her e nee to the
~ highest ideals in piano manufacturing combined with
a practical knowledge and experience that has insured struc­
tural and tonal qualities worthy of the Steinway name.
Every detail that enters into the construction of the Steinway
piano is under the direct ' supervision of me m b e r s of the
Steinway family, a rule t hat has been followed faithfully since
the production of the first instr ument bearing that name.
The supremacy of the St einway am ong pianos represent s really
the supremacy of an inherent qualit y and an ideal that has
been maintained steadily throughout the decades.
It is this recognized position that makes the Steinway rep­
resentation such a not a ble asset to t he piano dealer in his con­
tact with the discriminating public of his locality.
STE I NWAY & S O NS
NEW YORK
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· THE
MUSIC
TRADE
=~=~=-
REVIEW
A U GU ST
-- - --::;=- p
4, 1923
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A-~ N ational
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Blue Ribbon
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List
l'ilodel R
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Vvilliam and Mar y
Period Model
The character of the
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Premier Baby Grand­
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Amenca's foremost popular priced .sma.1Lgran.ci­ .. is best denlon­
strated by the character of PianoMer~hp,,~ :~$: ,~bQ, ,$ ~U this famous
snlall grand in all parts of the United Sta.t~§;t~.:::~:~, ,·.: .
Those Dealers who do not as yet represent tIte sale of this instru­
ment will find much food for reflection in the blue ribbon list of
national distributors of the Premier.
.:~
Find out what the Premier Selling Franchise means in Prestige
and Profits.
Get ready for the t all season-write at once for details~.~ ~._ . ... . ' .....
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Prell1ier Grand Piano Corpor,a tion
America's Foremost Makers of Baby Grands,.,.-l!)xc{us lvely
WALTER
c.
HEPPERLA, President
JUST US H ;\ TTE MER;ViTT....:jJ,~t
510·532 West 23rd Street, New Y ork
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Premier Baby Grand Leaders:
.\~~
Model R - 4 feet , 10 inches long
Aristocrat Model-5 feet, 3 inches long
William and Mary Period Model
Jacobean Period Model
Queen Anne Period Model
Foot-Driven Player Grand
Electric Expression Player Grand
Jacobean
Period Model
"
Queen Anne
Period Model

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