Music Trade Review

Issue: 1923 Vol. 77 N. 5

AU GU ST
THE
4, 1923
MUSIC
TRADE
REVIEW
9
Dealers
~.
'"
If you are a Gulbransen dealer, you are to be congratulated-you
have the advantage of selling Player Pianos that have been ad­
vertised year in and year out. Through advertising in Successful
Farming and other publications, the Gulbransen-Dickinson Co.
have made their Player Pianos favorably known among the most
progressive farmers. Best of all, Gulbransen-Dickinson keep at it.
They do not rely n1erely upon their standing in the trade or past
reputation for this year's business, but use liberal space to sustain
the goodwill established by fair dealing and the merit of their pro­
ducts. Farmers have confidenr.:e in Player Pianos they know about,
and more than 850,000 "farmers actually engaged in farming" are
being told about Gulbransen Players every month through Suc­
cessful Farming alone.
Successful Farming Advertising
Helps Yon to Sell
Gulbransen adverti sing in S uccessf ul Farmin g shows d ea rl y the featm es
which disting ui sh Gu lbra nsen Player P ianos. T hi s makes it easier for YOlI
to sell them . Your time is saved. The me rit of the merchandi se is
established and maintained in the mind of the prospect.
Each month more than SSO,OOO farm falll ili e~ turn to thi s fal'o rit e farm
paper of their s for defi nite ad vice rega rding farm methods. They read
the advert isements for inf ormation about products of all ki nd s that will
add to convenience, in crease profit or plea sure. \;Vhen they cOlll e to hu y,
it is natural to gil'e 1110st favorable consid erati on to t hings tbey know
1110st about.
IN THE HEART STATES
IIIIlJIlmIIIl
Repre s e nt s Value of
0....,,,,,,·00 Re pr ese nts Successful
Fanu Building:; ,
GovornDlen t Censu8
Farlllin~'s
IOWA
JE'lI11lIllmmmmmmmoo'llmll!lI!j& IIIII!! ! !Ii!!I!ililIi"!iiin,,' ii,
rmnnT9!I!I!lJI!!IDD J11J !I!'
ILL.
"",,,,, ,,'"
OHIO
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WIS.
l1.O.IIWI1lU1i. rJrtr!ljllJ!l'pJ!!wrrm
MINN
~mm""o_wu~JllIO .
Ci r culatio n
Distribution
They know that the better the farm er unde rstand s the ach'anta ges II [
Gulbransen Player Pianos, the fa ster you will be able to sell them . That
is the reason they use S uccessf ul Farming to car ry their message to
farmer s.
Gulbransen-Di ckin son long ago investigated a nd founcl, as man y other
man ufacturer s ha ve cl one. tha t S uccessf ul Fanni ng is an il1lpurtant factor
where there is genera l fa rming. In their ow n in terest they advertise to
help move their products off yo ur hand s, because P laye r Pia nos are nut
really sold until they a re being enjoyed hy pleased custome rs.
The reputati on of Gulbran sen Player Pianos , sustained throug h advertising,
plus your standing in the comm unity, make the business-getting combi na­
tion that sells these in strum ents to farm ers.
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M
Proved By
MO. :.m..ot1!! 'jjTIUI!!DJJIl !!!!"mmDjT'nn-mm:u:D!D"J~!lD~ Government Figures
/,""
,
IND. ~lWImn!!l!.
..""
,,-
(;o\·(~ nlmt'lIt ti :;lIl'0.s;-.ho\\'
1.11:11 huilding- is ;-n(l:-.t
a('t i \'f' in the "Hciirl
~I.at.es.
\Vhell r ' lrmt·'I ' :-.,
a re build i llg. Lh ey 'In;
P .S. Wh e n you write Gulbranse n·Dickin so n Co. ]
again, tell th e", you like what th ey are doing.
They will appreciate it.
E. T. Me"edith
FARMIN
j)ro !'; IJ c l' Olis
f; , r!1n:r :-. iI n: t he
c u sto mers for g'oo d
u(.:ts of ,) 11 kin ds.
('ess f111
I";lrming
Ih'st
llrod~
:::)U(;­
parr-d­
l e Is th e bu ildin g' lin e in
n m ;lnn e r thnt is not
cluplil' ilt. ed hy any olh (~ r
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'
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lind
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onr
Cir l' lllnt,iu~
.ent Lo reqnc~t.
~ he
following' iigures indicate the t r emendous market for
playe r pianos 011 farms ill the " H ea rt States"
where
Successful F arming's clr c luatioll is mainly cOllcentrated:
Successful Farming Circulation
HE AR T STATES
Great Food-P rouuc i ng H ea rt of Our Country
811{'('C'ssful
R E':l('hes
1~}~ 0 C'l'IlS11!-)
Fa l'ming
C ilT lilatio n
On e Fa r m
in g\'ery
:!:17. 1 '" 1
7(i.:i5U
No, of l!' aJ'Tn s
I i: i llois,
1 n J 0\\',1.
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2.6
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i\l i c \li g-n n.
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1 ~ lf i, -147
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7 8. 14 3
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858, 1 90
7.5
Totill.
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1{; ,039
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l K~ J , 20 :>
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I':as t e r n 1\1
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Gulbransen-Dickinson Educate
Your Best Prospects
i!!i!!iQjjl!! i
.
i' g ,
,~.:;7;; , (jd:J
8ta t(·~.
SL rl es
United S Llk ,, 'J'utill
(j
17,U~
1
E.T.MEREDITH Puhlisher­
Des Moines, Iowa
THE
10
MUSIC
TRADE
REVIEW
AlIGL'ST 4, 1923
NEW ORLEANS SUMMER BUSINESS BREAKS ALL RECORDS
T r ade Unanimous in Declaring Demand Thus Far Best in Ci ty's History-Junius Hart Remodel­
ing Under Way-Southern Conn Co. to Occupy Part of Building-Other Local News of Trade
........
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IS
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"The first touch tells"
Place Your
Fall Orders
Early­
Weare planning to
be ready for a ~timu­
lated demand but
urge early consider­
ation of Fall require­
ments.
Be sure you are pre­
pared and not sorry
when you need in­
struments t hat you
didn't place your
orders far enough in
advance.
It will be a case
of first come first
served this fall, So
make your arrange­
ments NOW.
"The first touch tells"
( Reglsteted
U.
8.
Pal.
Oft .)
Christman Piano Co.
597 East 137th St., New York
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• ..
..
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ill
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1\1


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~
N,,:w OI~II·:A N'-;, LA .. ,Tuly 30.- ·Suml1ll'r husiness ,
unparalklcd in th e post \var er the distinctive featur e in the Inu s ic trade fiel d
of this c it y aL th e pr esent time . Vi rtuall y every
d (,a ler, jobber o r handler of th e va ri ous and
s undr y make s of instrulllcnt s, records, acces ­
"o ri es or devi ces wi ll corroborate the statement
that this yea r' s warlll weather period is display­
in g a concerte d e ffort 't o eclipse a ll former
Inarks attained, at leas t for the past four or
five yea rs . \Nith a fair mea sure of cntainty,
it rn ay b e said that when a r ec k o ning of the
p e riod, w h ether irOIl1 an offi c ial stan dp o int or
l11 e r el y throu g h idle c uri osity to satisfy one 's
humor, is tak en, it w ill ~how th at g reat e r r e ­
s ul t> \\·ill ha ve bee n obta in ed th an eve r were
antic ipated or even t houg ht of.
Dealers con­
c urr ent ly pass aside e\'c n th e slightest s u g­
gest ion t hat thill g's as they s tand now arc below
no r l11a l for thi s tilllc of the yea r . The busi­
lIess therlllonleter of the llIu s ic trade in New
Orleans regi s ter s a handsome number of de·
grees above that s tandard, it is und erstood.
H.cll1odeling operations, sc h eduled to begin on
thi s date on th e building latel y taken over by
th e Jun iu s Hart 1'ian o House for it s new, mod­
e rn alld pennanellt h 0111e , have bee n somewhat
d e lay e d, due to th e inability o f the pr evious
occ u pant to turn ove r the s tru('llire on time.
Thi s se tback, ho weve r, is 1I0t ex pec te d t o ha\'e
it pr o nounced effec t o n th e plans of the Hart
Co., for as soo n as th e contr;,ctor< ;,rc able to
se t to work on the buildin g the a lt e rations will
be pu s heu to the limit .
Th e Southern office of the C. G. C onn Co .,
lllanufactul'er of band in s trulll e nt s, wi ll occupy
space in the completed buildin g. Manager Harry
M eye rs \ViII tak e over part of the g round floor
for di s play rooms a nd will also be a llott e d
space o n th e fourtll floor for repair and in<:tru c ­
tion rOOIll S. id anager O . H . H eyer, of the talk ­
ing' mach in e department of th e .iunius H a rt
House, ha s b ee n g iving the n ew location th e
once over r eg ulal·ly. The relllOval of th e linn
w ill take it oH of Ca nal s tr ee t, the prin cipal
busines s thorou g h fare of th e c it y, re garde d as
SUCII in the pa s t , but rapidly be in g rivaled by
inl et' s ec tin g o nes . The new hOllle of the firrll
is on Carond e le t s treet, spoken of as the \Vall
s tr eet of tb e South, beca u se oi t h e lIlany uan k­
in g in st itution s that h ave grown up there within
th e pasl coup le of years. Perhaps half a square
will separate th e hOllse from C ana l s tr eet, this
di s t a n ce bein g n eg li g ible. Nil'. He ye r , s impl y
to ha ve lirst-hand information in respect to th c
vo lum e of jled es trian t raffic, as we!1 as other
1 r;" e l pa ss ill g in fro n t of the locedi on, ha s on
seve ral occasions s tationed him se lf in the v icin ­
it y at dill erent periods of th e eI;I " in orc],. ;· to
c hec k at!ainst the c rowds passinf! hither and
thith e r before the ot h e r store. III his estima­
t; OI\ t hl' compari so n is virtuall y th e " 'lll C. .\
fea ture that t enels to Inake the new lo ca tion
1I10re fa vo rabl e is the fa ct that the pros pecti ve
home wiJ] ha ve con s id e rabl ) Jllore 1'00111 and
thrrcfo r e 1I 1a l< (' up for any ot h e r deficiency that
might ex is t. Both illlportant bran c hes of the
hous e a rc h o ldin !! up relllarkabl y well. A flu c­
tuation is no ticeable now and th en, bUl t),:I quickly recovers itself without ca usin g any co n ­
ccrn.
Sales ivralla ge r I,cc O utt e n, of the Dugau
j" iano Co. , plan s to t:lk c on one or hvo addi ­
tional sa lesme n for his piano d e partment within
a s hort time. Th ese new men w ill probably b e
assi1!;n c d spec ial work, lhe foundat ions of wh ic h
,VIr. Outte n is mappin g o ut now. T he finll dis ­
posed of a c lub p l:lyer-piano during th e past
\\'eek. Effort s of the piano sa les fo rce w ill prob­
ab ly be centered o n th e r e produ c in g models ,n
t h e ne a r futur e.
Paul S. Fe ld er, sec r e ta r y and treasur e r of
Phi lip Werlein, Ltd ., le ft for Nort h Ca rolin a t o
" pe nd a short tillle w ith r elat ives there. Mr.
Fe lcJ e r wi I] th e n proceed to th e Victor fa c tory
a t Camd e n, N. J" where h e w ill s p e nd so rn e
time v iewing new m atters w ith o ffi c ia ls of the co mpan y.
The
hou se is expecti n g a v is it short ly frolll th e dis­
trict r e pr esentat ive oi th e V ictor Co., who is
on a r eg ular in spect ion t o ur of the t e rritory.
M i,s J ennie Hess, h ead sa les lady in t h e lTlusi c
department of the Mai so n Blanche Co., is
s pend in g a month's vacation with fri e nd s at
1'o rt Ewing, Mich.
'\. . C. Dom, of the Q R S 'Music Co., of
Chicago, s pent some tim e in the cit y recent ly ,
v is itin g a ll th e dealers hand l in g his produ c t a nd
lookin g over th e fie ld in ge neral.
Ee cog ni z in g the features of th e Brunsw ic ].:
IIl achi n e, Professor Maxwe ll , de a n of the New ­
rOlllb (Gi rl s') College. Sc hoo l of Music, ha ~
p ur chased o nc of tlie in:-:truments from H a rry
S. Lo eb , o f th e Ha rr y S. L oe b Piano Co. , to
a"si st him in th e in st ru c tion of hi s c lasses . ]I·fr.
.I .oeb states that S ummer bus in ess ha s r et urned
fi g ur es "lnlOst unbeli evable. T he trad e in hi ,
lin e of pianos , the Baldwin g rand s :Inc! tile
I,yo n &. [-Tea l)' make s . has bee n pleasingly
"xc eptional. · There ha s rea lly been no Illiss 11 "e
In the ll1erry fu nc tioning of th e e ngine of lraele
ill hi s busines;; , Pr es id ent Loeb affi rm s.
WEILER STORE INCORPORATED
QU INCY, ILL., July 3 1.· -T he mus ic busin ess
s tarted at 121 Nod" Fifth st r eet by Jo sep h
\\ eiler, w ho died r ecent lv, ,v iii be contin u ed
a~ a co rp oration i ll th e fut llre .
The ca pital
stoc k is $120,000, which ha s been s ubscrib ed a nd
paid in as follows:
C harl es VV('iler, $S6,00();
\Iice Wei le r, $49,900; L e nore \A/eiler, $10,OO(),
and 'vV . .1.'. Martinda le, $100. The bu s in ess wi ll
be co ndu c ted as h ere to fo re , the corpo l'ati o n
dealing in p ianos, musica l in struments, talki n g
Ill ach in es and jewelry.
SELLS INTEREST IN COMPANY
OWENSBO~O, Ky., .Iul y 30. -T he Samu els-B ittel
Music Co. w ill in the future be carried on b.v
V\. S. Samue ls and Lee Atherto n, th e third
pa rtner, J osep h Bittel, havin g r ecen tl y sold hi s
interest in the firm.
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
~a~JHl~~)f)~ [;3 §@m
II'mWlli'A.
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1Jl12ll!",1iNA.

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IlIR'i'lQa
bm~1i We fix "0 n e p ric e " ­
wholesale and retail.
The Heppe Piano Co.
pmLADELPHIA, PA.

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