Music Trade Review

THE MUSIC TRADE REVIEW
160
These
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Hits are
.
.
. . _ "LOVE
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"'You
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The
Merry-Go-Round
Waltz
Feature Theme of the Famous
Universal Production
March
01 the Spooks
A Mystic Masterpiece
wrong
"Plano Pleasures"
and
School Orchestra Books
DELWIN, Inc.
Av~.
New York City
with
any
FEIST · s ong·
o
GOOD VEAR FOR OLIVER D1TSON CO.
WITMARK SCHOOL MATERIAL POPULAR
Beneficial Policies of the Company in Handling
Its Publications Bring Direct Results
Special Music Editions for Teaching and Enter­
tainment Purposes in Increasing Demand
BOSTON, MASS., Dece mber 3.-Th e Oliver Ditson
Co. has .experienced a very successful year with
a substantial increase in the demand for its
lIumerous publicatio·ns and particularly for
teachin g music.. The campa ign of the company
to famili ar ize th e dealer with the ch ief points
of int ere st regarding its new publications and
its ad herence to th,e policy of cutting down th e
uumber of new issues ha s brought it s own
reward.
"In r egard to our plan s for the comin g year,"
said C. A. Woodman, ge neral man ager, "we
s hall continue to anticipate the dem an ds for
music for voice and piano tea chers, sc hool s,
music sup,ervisors, organists, choirmasters, or­
ch es t ras and bands, and our new Study Course
in Music l:ndcrstanding for the National Fed­
(;ration of Mus ic Clubs, with . the idea in mind
that a wider introduction a nd subsequent sale
can be obtained by th e co-operation of the
mus ic dealer, and we s hall continu,e our poli cy
of co-operating with him thr ougho ut the yea r.
"The 'Selling Points to D ealers' will be se nt
eve ry month, exccp t durin g Jul y a nd Au gust,
and our poli cy of allowing the deal er to order
cnough cop i,es of new issues with the r et urn
privile ge to enable him to send to individual
teach e rs, thus makin g him a potenti a l publisher,
will be continued.
"'vV e have used the line in connection with
our ad vertisin g 'Order of Your Local Deater' for
ma ny years and we s hall continue thi s custom .
\Ve send our best wishes for a successful seaso n
to th e entire trade a nd hop e they will tell us
how we ca n .help them to inc rea se th eir orders."
LEWIS WITH HAUSCHILDT
co.
SACRAMENTO, CAL., December I.- Lew Lewis,
.vell-know n songwriter and s hee t music ~ :>les
speciali s t, is now connect ed with the Hauschildt
Music Co., thi s city. H e has been engaged to
train two new qu a rt ets and is takin g part in
other musical acti v iti es in this city. At a gath­
erin g of the Chamber of Cotlimerce, to be h eld
on December S, the 'California Trio will intro­
du ce a n.:: w song entitled "Sacramento" (Way
O ut \V est). A member of th e H a uschildt Mu s ic
Co. is the composer.
NEW ENOCH
Send for Lists 01 Our
701 Seventh
swinging
FOX-TROT TUNE
TL E .JE.SS It
A Different
Fox-Trot
·1
A fine
Melody
Song hit from.
can't
-
TALE.. . . .·
LOVE
YO VII
THE Foxtrot
Sensation
bECEMBER 8, 1923
« SONS SONGS,
Among the new songs that have been added
.to the catalog of Enoch & SQns are "Little
Voices Call ing," words and music by Bernard
Hambl e!l; " Faith," a song with organ or har­
monium acco mpaniment , lyrics by P . J. O'Reilly,
music by Austin Ho we; "God Bless You," ly ric
by Kathleen Stuart, music by Stanley Dickso n;
"In God We Trust," sacred song with or ga n
o bbligato, ly ri c b y Irwin M . Cassell, musi c by
. M a na-Zucca.
School s are in every community, and the wise
dealer keeps strict ta b on all live m a t erial avail­
abl e for' their purp oses. He ha s been increas ­
in g ly int ere s ted in the musi c d esigne d prim a ril y
for school tea c'hin g and enter ta inment purp oses
issued by M. \ Vi tmark & Son s. This hou se has
for ye ars specialize d in a ll kinds of in st rum enta l
and vncal music for the various grades, a, .
recentl y has added many a ttractive and va luable
novelti es to' its al ready long list of ,sc hool pub ­
li ca tion s. Noteworthy, becau se of their reall:
uniqu e charact er are the two books , "The ;.J o'
Speller" and "S t epp in g Stones to Music L a nd,"
the latter in two volum es. "The K ote Speller"
particul a rl y has made th e widest appeal every­
where. It is not inaptly de sc ribed as "the big­
gest little book ever published." Its circulation
tQ-d ay is greater than ever. Seve ral other use­
ful text books are on the Witm ark list. They
a re all live sellers, and include "Concentration
a nd Technique," in four volumes; Edward
Boht's "P rac ti ca l Piano Co ur se for Be g inn e rs";
"Finger Prac ti ce," in thr ee volumes; "Phra sing
in Pi ano Play ing," b y J. Alfred Johnstone;
" How TO' Strike the Keys of the Piano" by the
same author, and "V iolin Te chriicq ue Sim­
plifi ed."
It is in th e field of vocal music that the Wit­
mark School Spec ialties are ' s pecially strong.
The arran g ements for two and three part un­
changed voices present an attractive and varied
selec tion , constan tly being added to. Anothe.
depa rt me nt takes rare of what may be prope rly
de s cribe d as en ter ta inment m a terial, all of a
musically educational value. Thi s include s op­
e re ttas and com ic operas for sc hool prese nta­
tion. Besid es a number o f shorter pi eces for
the yo un ger pupils, th e re is the famou s se rie s of
Penn Operettas for mixed v oices, including s uch
Teally sub s tantial and delightful favorites as
"Yo ko hama Maid," "The Lass of Limeri ck
Town," "Capta in Cro s sbones" and "The China
Shop." Dealers should find a quick interes t in
and ready res po ns e to all th e Witmark school
mat erial.
ADAE. WITH R. L. HUNTZINGER, INC.
Well-known New Sheet Music Traveler Makes
New Connection
Beginnin g J a nuary I of the New Year, How­
ard .\da e, formerly with th e Willis Music Co.,
of Cincinnati, will r eprese nt the mu sic catalog
of R. L. Huntzin ger, Inc., and promote the
sa le of Mr. Hunt zin ger's sple ndid voca l num­
bers throughout the Middle W est and SQuth .
Mr. Adae comes to this new connection sp le n­
didly equipped with a dependable understan din g
' o f th,e d ea ler's requir ements , and, as we ll, sup­
ported by .hundreds of friends in th e many cities
on hi s route.