THE MUSIC TRADE REVIEW
160
These
~ong
Hits are
.
.
. . _ "LOVE
"~
"'You
dhe
~3
\ JiU\Dt .....".
The
Merry-Go-Round
Waltz
Feature Theme of the Famous
Universal Production
March
01 the Spooks
A Mystic Masterpiece
wrong
"Plano Pleasures"
and
School Orchestra Books
DELWIN, Inc.
Av~.
New York City
with
any
FEIST · s ong·
o
GOOD VEAR FOR OLIVER D1TSON CO.
WITMARK SCHOOL MATERIAL POPULAR
Beneficial Policies of the Company in Handling
Its Publications Bring Direct Results
Special Music Editions for Teaching and Enter
tainment Purposes in Increasing Demand
BOSTON, MASS., Dece mber 3.-Th e Oliver Ditson
Co. has .experienced a very successful year with
a substantial increase in the demand for its
lIumerous publicatio·ns and particularly for
teachin g music.. The campa ign of the company
to famili ar ize th e dealer with the ch ief points
of int ere st regarding its new publications and
its ad herence to th,e policy of cutting down th e
uumber of new issues ha s brought it s own
reward.
"In r egard to our plan s for the comin g year,"
said C. A. Woodman, ge neral man ager, "we
s hall continue to anticipate the dem an ds for
music for voice and piano tea chers, sc hool s,
music sup,ervisors, organists, choirmasters, or
ch es t ras and bands, and our new Study Course
in Music l:ndcrstanding for the National Fed
(;ration of Mus ic Clubs, with . the idea in mind
that a wider introduction a nd subsequent sale
can be obtained by th e co-operation of the
mus ic dealer, and we s hall continu,e our poli cy
of co-operating with him thr ougho ut the yea r.
"The 'Selling Points to D ealers' will be se nt
eve ry month, exccp t durin g Jul y a nd Au gust,
and our poli cy of allowing the deal er to order
cnough cop i,es of new issues with the r et urn
privile ge to enable him to send to individual
teach e rs, thus makin g him a potenti a l publisher,
will be continued.
"'vV e have used the line in connection with
our ad vertisin g 'Order of Your Local Deater' for
ma ny years and we s hall continue thi s custom .
\Ve send our best wishes for a successful seaso n
to th e entire trade a nd hop e they will tell us
how we ca n .help them to inc rea se th eir orders."
LEWIS WITH HAUSCHILDT
co.
SACRAMENTO, CAL., December I.- Lew Lewis,
.vell-know n songwriter and s hee t music ~ :>les
speciali s t, is now connect ed with the Hauschildt
Music Co., thi s city. H e has been engaged to
train two new qu a rt ets and is takin g part in
other musical acti v iti es in this city. At a gath
erin g of the Chamber of Cotlimerce, to be h eld
on December S, the 'California Trio will intro
du ce a n.:: w song entitled "Sacramento" (Way
O ut \V est). A member of th e H a uschildt Mu s ic
Co. is the composer.
NEW ENOCH
Send for Lists 01 Our
701 Seventh
swinging
FOX-TROT TUNE
TL E .JE.SS It
A Different
Fox-Trot
·1
A fine
Melody
Song hit from.
can't
-
TALE.. . . .·
LOVE
YO VII
THE Foxtrot
Sensation
bECEMBER 8, 1923
« SONS SONGS,
Among the new songs that have been added
.to the catalog of Enoch & SQns are "Little
Voices Call ing," words and music by Bernard
Hambl e!l; " Faith," a song with organ or har
monium acco mpaniment , lyrics by P . J. O'Reilly,
music by Austin Ho we; "God Bless You," ly ric
by Kathleen Stuart, music by Stanley Dickso n;
"In God We Trust," sacred song with or ga n
o bbligato, ly ri c b y Irwin M . Cassell, musi c by
. M a na-Zucca.
School s are in every community, and the wise
dealer keeps strict ta b on all live m a t erial avail
abl e for' their purp oses. He ha s been increas
in g ly int ere s ted in the musi c d esigne d prim a ril y
for school tea c'hin g and enter ta inment purp oses
issued by M. \ Vi tmark & Son s. This hou se has
for ye ars specialize d in a ll kinds of in st rum enta l
and vncal music for the various grades, a, .
recentl y has added many a ttractive and va luable
novelti es to' its al ready long list of ,sc hool pub
li ca tion s. Noteworthy, becau se of their reall:
uniqu e charact er are the two books , "The ;.J o'
Speller" and "S t epp in g Stones to Music L a nd,"
the latter in two volum es. "The K ote Speller"
particul a rl y has made th e widest appeal every
where. It is not inaptly de sc ribed as "the big
gest little book ever published." Its circulation
tQ-d ay is greater than ever. Seve ral other use
ful text books are on the Witm ark list. They
a re all live sellers, and include "Concentration
a nd Technique," in four volumes; Edward
Boht's "P rac ti ca l Piano Co ur se for Be g inn e rs";
"Finger Prac ti ce," in thr ee volumes; "Phra sing
in Pi ano Play ing," b y J. Alfred Johnstone;
" How TO' Strike the Keys of the Piano" by the
same author, and "V iolin Te chriicq ue Sim
plifi ed."
It is in th e field of vocal music that the Wit
mark School Spec ialties are ' s pecially strong.
The arran g ements for two and three part un
changed voices present an attractive and varied
selec tion , constan tly being added to. Anothe.
depa rt me nt takes rare of what may be prope rly
de s cribe d as en ter ta inment m a terial, all of a
musically educational value. Thi s include s op
e re ttas and com ic operas for sc hool prese nta
tion. Besid es a number o f shorter pi eces for
the yo un ger pupils, th e re is the famou s se rie s of
Penn Operettas for mixed v oices, including s uch
Teally sub s tantial and delightful favorites as
"Yo ko hama Maid," "The Lass of Limeri ck
Town," "Capta in Cro s sbones" and "The China
Shop." Dealers should find a quick interes t in
and ready res po ns e to all th e Witmark school
mat erial.
ADAE. WITH R. L. HUNTZINGER, INC.
Well-known New Sheet Music Traveler Makes
New Connection
Beginnin g J a nuary I of the New Year, How
ard .\da e, formerly with th e Willis Music Co.,
of Cincinnati, will r eprese nt the mu sic catalog
of R. L. Huntzin ger, Inc., and promote the
sa le of Mr. Hunt zin ger's sple ndid voca l num
bers throughout the Middle W est and SQuth .
Mr. Adae comes to this new connection sp le n
didly equipped with a dependable understan din g
' o f th,e d ea ler's requir ements , and, as we ll, sup
ported by .hundreds of friends in th e many cities
on hi s route.