Music Trade Review

THE
'58
MOSIC
1b1!!~~I,."Jm""'~!IhR!llth!".\"''' ...I These '~ong Hits
•
TRADE
REVIE'V
are the talk cf' the
N OI'F.M8ER
Ii, 1923
tawn.b:~iilllll i~!I'"' 41t:JI1~,'Ij.JM."
~~~~~~~~-
''I '
LOVB
YOU"
1£
wrpng
can't
any
FIRST OF NATIONAL SHEET MUSIC DEALERS' LETTlI RS
th e ,ene tary or to the' directors . You'l l find
them resp onsiv e a nd h e lpful. Give them your
s u .~gestions-they will put them into shape for
proper present atio n.
Annoyan ce!' and pet.ty
d ifference s are fri~ht e ned to death of the light
of day, so let's put our car d s on the tabl e and,
workin g whole- h eartedly together, make the
comin g yea r of th e .'\ sso cia ti o n's acti v iti(·s the
most effective for goo d th e sheet music industry
ha s ever known'
\IV. DEA 1\' E PI.~ ESTON, JR .
From S, Ernest Philpitt, Miami
1.
see no r eason why the d ea ler should !lot
enjoy every pri vile ge that th e publisher alTers
to schools and teachers an d then some, for
s lIr e ly the dealer is entitled to be considered
as the repres enta tive of the publishe r. In my
estima tion th e publisher ha s no right to solicit
or receive r etail bu siness over a dea ler's head.
2. T here sho uld b e th e fullest possib le co­
operation between pub lis h er and deal er, for
aft<:'r all is he not the publisher's representative?
{ think a ll complimentary copies, if it is n ece<;­
sa ry to distribute them, shou ld be di s tribut ed
throu g h the deal er, eve n thou g h a stencil mi g- ht
be attac h ed r eadint; "Comp li ments of the Pub­
l i~her ," for it h e lp s to estab li s h pre s tige for th e
dealer in makin g the presentation, and aft er all
ir any real retu rn s are to b e der iv ed frolll the s e
comp li 1l1entary co pi es doc s not the publi s h er
look to the d ea ler for the sa me? Thi s a ls o ap­
plies to ad ver ti s ing-.
The dealer should in­
\' a riably be li nked up with any publ is her's adve r­
ti se ments appearing in h is terri tory.
3. The s in a ll deal er wi ll a l ways be a sllla ll
dealer if the publ is her s contin u e to discriminate
against him by fa vo ring syndicates with a bett er
w hoksa le rate. 'J' h e sy ndi ca te has the advan­
tage in a!'llluc h as ordinarily they are operating
with cap it al. ?-Jaw favor them with a special
price and the y usu a ll y u se the music depart ­
ment as a n adverti selll~ nt from whi c h they m u st
j&~14t D DI r71 ~ V I
Dream·irt8
© LEO. FEIST InC. NYC .
of ­
r?O ~J I JJ
ha
l and ,­
TALE
FEIST
o
song·
(Continued from page 57)
not ne cessa ril y look to for any rdurn, whereas
the d ea ler is tr y in g to eke out an existe n ce .
4. I would r t:comme nd every dealer keeping
in close contact with the Mu s ic Industries
C hambe r of Com merce . YIuch of their material
is furnished wit hout c harge to th e dea ler and
he wi ll d e rive considerable ben efi t , ad vert ise­
ment, publi c it y, etc., b y s o doin g.
S Loea l s h ee t IJlu s ic association::; might be all
ri g ht in t he lar !;<'r cities. In th e s m aller cities,
however, I fail to see the fe as ibilit y of th e same .
6. Unq ue stionab ly th e National A sso ciation
of Sheet Music Dea lers sho uld take eve ry ad­
vantage of publicity at th e ir command as by so
doing the y are better a bl e to sprea d the propa­
g anda and ultimately receive new mem bers. In
my es t imation we shall not make any g reat
s trid e towa rd s sec urin g of new member s to
any considerab le num ber until we have some­
thing t angib le to offer th ese d ealers as an in­
duceme nt to t a k e out memhership in Ollr .\sso­
cia tion and I know of no better weapon than
th e much-di sc ussed tr a d e ca talo g and te ll t hem
what you have really to offer.
7. In CO'lc lu s ion I have on ly thi s to s tate:
That a t s uch time a s the p ubli s her and the
whole sa ler show an honest-ta-goodne ss 100 per
ce nt d es ire to work with and fo r th e be;; t inter­
es ts of the d ea le r we w ill not ha ve to jHopound
the many s ubjects that are co nstant ly bef ore us,
for t here is not a publi s her in th e bu si n e<;" that
is not in a position to know ri g ht frOln wro n g
and every pub li s h er know s perfect ly well that
w h en he takes retail bu si n <:''iS in a ny territory
he is robbing some deal er of this trade and in
so doin g is car rying wat e r upon two ' s hould e rs,
whi c h is a dange rou s propo s iti on a nd n o goo d
can COllI e f,Olll the sam e . I ad voc ate eve r y
Ilublisher cOllling out in the ope n and de c lar ing
hi!1ls elf, and as s u miu g the p os ition that he is
eith e r a pub lisher and wi ll do bu s iness excl u­
s iv e ly throu g h the dealer or ot h e rwi se he is a
A - 10 -
LOVE
FOX-TROT TUNE
JAMES"
with
.
A fine swinging
Melody
hit from.
THE Foxtrot
Sensation
"You
-
"
lIl ail-order publish e r ;I nd wil l refrain frO lll s(' ll­
in g anythin g to the d ea ler and will conduct hi s
d ealings entirely with the c ustolller.
When s uch a condition can be brou gh t a bout
we w ill the n know w h e re 'w e s tand. . \11 ni g g e r"
in th e wood-p il e will be discovered and every
deal er wi ll kno\\ who is hi s fric nd . 11. F. \ ,, 'ood
ha s long s in ce d ec lared himself in favor of th e
dea ler a nd hi s sta nd for 100 per cen t co-op e ra ·
ti o n . J. W. Peppcrhas long since declared hilll­
se lf as a ret a il hou se a nd do cs not ca t e r to th e
dealer , h e n ce no love has be e n lo s t, thu ::; pre­
sent in g' two c oncr e te exalll pie s covering both
caliber of pub li s h e r. Let u s hope that there
rnay be m a ny othe rs. S.i n cer ely your s,
S.
ERNEST PHIlYlTT.
AT THE INTERNATIONAL RACE
Lander's Ban d furni s hed the music at 1\ <:'1I11on t
Pa rk for t he internation a l race betw ee n Ze\'
and P apy ru s r ece ntly. .'\mon g the se lections
t h at w e l' e played were "Il e be" and "Ten Thou­
sa nd Years" evVitllla rk ), "Yes ! We Ha ve \10
llananas" (')hap iro -Ilcrns te in) , "Th at Old Ga n g
o f ;\{inc" (Be rlin), "Oh' (;ee, Oh ' Gosh, O ld
Colly" (VVatcrson, Ilcr lin &. S n yd e r ), "\lut se.l­
L; agan" (Edward 1\ . Ma rks rvlusi c Co.), "H a rney
Coo g le" (Remi c k) the F eist ca ta log s un g b y Jin!!II Y F 1Ylln , " No,
No, N ora," "Saw ::-f ill Ri ve r Road" and " WOll­
d e rful O ne. "
NOW IT'S A "BANANAS" SHOW
Gus H ill ha s arranc;e d with I.o ui s Bern s tein,
publi s he r of the " Banana," song, to put on a
Illu s ica l show with the title of " Yes, 'W e Ha ve
No Banana s." Rfhear sa ls haw' already s tart ed .
Gus Hill ha s also pur c hased the three Ilarncy
Go ogle cartoon pl ays produced b y the Ca rtooll
A mus em e nt C o.