Music Trade Review

THE
58
MUSIC
TRADE
REVIEW
NOVEMBER
t
3. 1923
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A FOX TROT BALLAD-with a punch in both melody and lyric
FEATURING "THAT OLD GANG"
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Music Box of Newark Makes Special
Showing Devoted to Berlin Number
One of the most artist ic windo\\ displays con­
fining ilself to a single song and carrying out
exclusively to the Irving- Berlin, Inc., numb er,
"That Old Gang of Mine." Carrying out the
idea of the lyrics of the song, a painted back­
ground showing a corner in a town with an
old-fashioned lamp-post in an appropriate posi­
tion were the features of the showing. The titl e
pages of the song, together with a di splay of
talking machine records and word
roll s of the sa me number, were ar­
ran ged in positions where they
attracted the eye of the passerby.
A reproduction of this partic­
ularly appropr iate window is here­
with shown. It demonstrates that
the proprietor of the store is wide­
awake to his opportunity in at­
tractin g attention to the song. The
fact that the sales during the
weeks in which this window of
"That Old Gang of Mine" ap­
peared showed substantial in­
creases, no doubt, justified the re­
tailer in a ppropriating money for
the expenditures necessary to make
this original window showing.
WILLIS AUTUMN OISPLAY
CINCINNATI, 0., October 27.-The
Willis Music Co. has a most at­
tractive window display showing a
pumpkin and other signs of Fall,
such as leaves and logs of wood.
This is used as a splendid back­
ground for the display of the
songs, "f'east of the Red Corn,"
"Witherin g Leaves" and "Autumn
Song." Business .on shee t music is
better t ha nit has been for a Ion g
time. Mu s ic sc hools are buyin g
nice quantitie s of mu sic and pop-
Featuring "That Old Gang of Mine"
ular songs. Song hits from "Blos­
lh e idea of the title of the number was recentl y som Time," recently played in this city, have
s hown by The Music Box, 471 Clinton avenue,
been in such demand that local dealers have
Newark, )J'. J. This special showing was given
not be en able to supply the necessary copies.
N,V.C.
MUSIC AND THE MELTING POT
That National M usic vVeek, to be inau gurated
May 4, 1924, will serve an important part ill
the amalgamation of the various races th at
make up the population of the L'nited States is
shown by what already has happened in the
preliminary practice at St. Paul, Minn. Every
day children of five different races meet to
practice singing in preparation for the, big event.
These youngsters, all good American:;, reprc­
sent the Italian, Swedish, negro, Jewish and
Chinese races.
CONFREY PIANO COURSE PRAISED
Jack Mills, Inc., received a number of com­
mendatory letter s on the new " Zez Confre)
Modern Course in No ve lty Piano Playing," th e
fifty-page book by the famous pianist-composer.
Axel Christensen, president of the Christensen
Schools of Popular Music, recently character­
ized the book as a "boon to pianists-amateur and
profeSSIOnal-as well as schools, teachers, con­
serva tories, etc." Accord ing to reports from
retailers the sales of thi s new publication hav e
been quite- healthy.
THOMAS HUGHES BACK FROM WEST
Thomas Hughes, sales manager of Shapiro,
Ber nstein & Co., Inc., returned recently from
a trade trip through the Middle West. He
states he found business conditions in the terri­
tory visited most healthy and amo ng other num­
bers which were making the music counters
ac tive was his firm's son g, "Las t )J'ight on the
Back Porch." The new ~o n g, "Say It With a
Ukulel e," recently purchased from the Ameri­
<.an Mu sic Co. by the company, is also quite
popular.
Consult the Universal Want Directory of
The' Review. In it advertisements are inserted
free of charge for men who desire positions.
ASNAPPY FOXTROT SONG
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