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NOVEMBER
THE
3, 1923
MUSIC
TRADE
REVIEW
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WIDE PUBLICITY CAMPAIGN ON LEO FEIST DANCE FOLIO
HEARST NUMBERS IN VAUDEVILLE
Begins Drive With Page Advertisement in the Saturday Evening Post-$500 Offered in Prizes
for Special Window Display Contest Featuring This Latest Publication
Large Number of Acts Successfully Using
Numbers From This Publisher's Catalog
contest will close December 15, so displays
should be arranged from November IS on.
The Feist Dance Folio )J o. 6 carries thirty
song successes arranged as fox-trots, waltzes,
blues, etc., and has the endorseml'nt of Paul
V,·hiteman. Included in the numbers are "Love
Tales," "No, No, Nora," "Tell Me a Story,"
"Blue Hoosier Blues," "Swingin' Down the
Lane/' "Cut Yourself a Piece of Cake," "Ritzi
iVIitzi," "I Love You," "Good Night," "Wonder
ful One," "Saw Mill River Road," "Oh, You
Little Sun-uv-er-gun," and others.
"If Love Were All, " a Richmond-Robbins,
Inc., waltz song, is the theme for " Unseeing
Eyes "-a motion picture which opened a t the
Cosmopolitan Theatre, New York City, a few
days ago. The number is played throughout
the entire performance. "If Love Were All"
is the best seHer in Richmond-Robbins' "Gold
Seal Series," and there is an increasing demand
for this song from all parts of the country. It
was written by William Axt, associate con
ductor ot the Capitol Theatre, New York.
The Hearst Music Publishers, Ltd., numbers,
"Wonderful Child," "Beautiful Rose," "In the
J .and of Sweet Sixteen," "Some Day You'll Cry
Over Somebody Else" and "Always Looking
for a Little Sunshine," are finding favor with
singers, the following artists using one or more
of them: Norman Stanley; Bobbie Lowe, of
"Youth & Melody"; Larry Francis, of Milford
& Francis; Gene Leighton's Rainbow Six;
Happy Benway & Sonny Dinkins; Farrell &
Hatch; Dolly St. John; Jack Reidy, of Reidy
& Curry; George Britt; Gazette & Thorn
dyke; Jack Lipton; Joe McAnallan, of Coburn's
Minstrels; Olga La Marr; Mabel Lorraine;
Frederick Sisters, with Mack's Four Steppers;
Detty Baun & Jack Byrnes; Charlie Holds
worth; Fletcher, Ivy & O ' Connor; Barnes and
Robison; Mabel Besthops and Margie Catlin.
Si Conn, orchestral leader, of Proctor's One
Hundred and Twenty-fifth Street Theatre, New
York City, used " Some Day You'll Cry Over
Somebody Else" as the musical theme for Rex
Beach's famous film play, "The Spoilers," and
reports that the song went with the theme of
the playas though it had been written espe
cially for the picture.
"MARCH OF MANNIKINS" FEATURED
BUYS BALLAD SUCCESS, "SWEET PAL"
"March of the Mannikins," in the Richmond
Robbins, Inc., catalog, is still featured by many
well-known orchestra organizations, including
Vincent Lopez and His Hotel Pennsylvania
Orchestra, now playing vaudeville engagements.
The Paul Whiteman S.S. "Leviathan" Orches
t!-a, now playing the Orpheum Circuit, is also
featuring this successful march fox-trot.
Shapiro, Bernstein & Co., Inc., have pur
chased from Reinhardt's Music Shop, Memphis,
Tenn., the ballad success, "Sweet Pal." The
number has shown much activity III recen t
weeks and the Shapiro, Bernstein & Co. profes
sional department contemplates wide activity on
the number in co-operation With a national sales
campaign.
In conjunction with the release of the new
Feist Dance Folio No.6, on November 1, the
publisher, J ,eo Feis t, Inc., has a rranged a na
tional advertising and publicity campaign. In
cluded in this is ;l full-page announcement of
the release of this new publication, which will
appear in the Saturday Evening Post on sale
No ,·embcr IS. The Saturday Evening Post has
over two million and a quarter circulation and
several times that number of readers, therefore
this national announcement, in conjunction with
the supplementary publicity, will, undoubtedly,
be the means of creating thousands of new
sales for this folio.
Of particular interest to dealers is the $500
in prizes which are to be distributed for the best
window displays of the Feist D a nce Folio No.6
and "Good Old Timers," a publication carrying
seventy-five popular selections, which is also
included in the Saturday Evening Post and
supplementary advertising.
There will be one first prize of $100, one
second prize of $50, two third prizes of $25
each and twenty prizes of $15 each. Alto
gether there will be twenty-four winning prizes.
The only conditions are that the displays must
be of either Dance Folio No.6 or the "Good
Old Timers " publication, or both, or display
mat erial of either or both of these two folios,
which the Feist organization will furnish gratis
upon request. Any dealer in the United States
or Canada is eligible. Two photographs of
contesting windows should be sent to the pub
lisher, one to be marked. with the name and
addres s of contestant, the other with no mark
in g, so that judges in making selection cannot
be influenced by the size of the store, etc. The
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"IF LOVE WERE ALL" IN DEMAND