Music Trade Review

THE MUSIC TRADE REVIEW
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SEPTEMBER
29, 192j
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THIRD ANNUAL "MUSIC BOX REVUE" PROVES A SUCCESS
HARRY VON TILZER REORGANIZED
New York Critics and Public Acclaim Third Production-Press Devotes Large Space to It
Despite the Pressmen's Strike-Irving Berlin's Melodies and Lyrics Score
James Fero and Sammy Smith Enter Publishing
Firm-Active Campaign Planned
The "Music Box Revue " opened its third
season at the Music Box Theatre on Saturday
evening of last week, and, as wa s the case with
its predecessors, it created unu sua l comment
for its gorgeousness, humor, tun e ful music and
originality.
There are two acts and twenty-seven scenes,
the latter giving effective settin gs to the lyrics
and music of a number of songs provided by
the inimitable Irving Berlin him self. The songs,
too, are well sung, as the ca s t not only includes
some well-known vaudeville and concert .artists,
but also a number of newcomers who have been
hailed by dramatic critics as exceptional finds.
The principals include Frank Tinney, John
Sleel, Florence Moore. Joseph Santley, Ivy
Sawyer, Solly Ward, Grace Moore, Hugh Cam­
eron, Florence O'Denishawn, Phil Baker, Laura
Sonderson, Brox Sisters, Nel son Snow, Charles
Columbus, Dorothy Dilley, Frances Mahan,
Helen Lyons and a ne\v Russian operatic singer,
Mme. Dora Stroeva.
From a publisher's standpoint th ere are cer­
tainly not too many songs, but thos e that arc
in cluded are sung so well and are so tuneful
lhat th ey undoubtedly will be rem em be red by
audiences to the advantage of the sales. Some
of th em make particularly effective dance num­
bers, carrying as they do a Berlin rhythm.
l)oubtl ess, a means will be found of releasing
at leas t o ne or two of them for use by dance
orch es tra s of the country, with the result that
"Mu s ic Box" show numbers will be heard in
various sections of the country long before the
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PUBLICATION
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The Harry Von Tilzer Music Publishing Co.,
load show in which they undoubtedly later will
of 719 Seventh avenue, New York, was recently
appear in original form.
reorganized, with James J Fero and Sammy
Among the songs are "An Orange Grove in
Smith joining the concern as stockholders.
California," "Learn to Do the Strut," "Little
vero has been prominently identified with the
Butterfly," "Climbing Up the Scales," "The
amusement business in gene ral, while Sammy
Waltz of Long Ago," "One Girl" and "Tell :NIe
Smith is well known in the publishing industry.
a Bedtime Story."
He will be professional magager for the Harry
Despite the pressmen's strike on the New York
Von Tilzer Co. Edgar Selden, a music sales­
papers, the press managed without exception
man, has been chosen sales manager. The Harry
to give' reviews of the new "Music Box" offer­
Von Titzer Co. will concentrate its advertising
ing on Monday morning in their eight-page
and plugging campaign on "Dear Old Lady," a
sheets. Invariably, these comments by critics
fox-trot ballad, and "Chief Hokum," a novelty
were quite lengthy and in every case the show
fox-trot.
is hailed as a huge success.
Miss Grace Moore, a newcomer, seemed to
particularly please. She has a voice of operatic
JACK MILLS TO PUBLISH "CASEY GIRL"
timbre which adds some improvement to the
The entire musical score of "That Casey
revue type of production. Robert C. Benchley
added considerably to the humor of the show ' Girl," a production in which Eddie Foy and the
by a series of satires on club reports and money . Seven Little Foys will be featured, will be pub­
lished by Jack Mills, Inc. The book is by
drives which are undoubtedly one of the hits
Willard Mack, the lyrics by William Jerome and
of the piece. Irving Berlin, Inc., is the pub­
the music by Jean Schwartz. "That Casey Girl"
lisher of the music.
is scheduled for early Broadway production.
According to advance reports, the production
JACK MILLS NIGHT IN RHODE ISLAND should
be a success.
Arcadia, Well-known Providence Dance Hall,
Features Publisher's Numbers
Pro vidence, R . 1., is the home of a new dance
hall called "The Arcadia," which is said to be
lhe largest in America, having a floor capacity
of 5,000 people. The house has many improved
features, includin g individual lockers for guests,
air cooling system, and other innovations that
make for general convenience, if not luxury,
for dance enthusiasts.
vValter Lederer, a well-known New England
promoter, is proprietor of this new and success­
ful enterprise. The Arcadia itself is under the
management of Billy H a ll. The music is fur­
nished by Faul Whiteman 's Arcadia Orchestra
under the direction of Al Mitchell.
On Tuesday evening, September II, The Ar­
cadia had a "Jack Mills, Inc., Night," when
numerous members of the Mills organization
attended, and an exclu s iv e Mills program was
the feature of the evening. Among those from
the Mills organization who we r e on hand were
Jimmy McHugh, professional manager; George
Lottman, advertising' man a ger; Harry Romaine,
Billy Barker, the latter mana ger of the Boston
offices of Jack Mills, In c.
Among th e Mills Ilumbers which were fea­
tured were ' ''Just a Girl That Men Forget,"
"Out Where the Blue Begin s," " Love Is Just
a Flower," and "He y ! Want Any Codfish ?"
The evening proved one of the most successful
ever held at The Arcadia . The Mills Ilumbers
found much favor, and the orchestra found it
necessary to. give encores rep eatedly, due to
their enthusiastic reception .