Music Trade Review

SEPTEMBER
29, 1923
serv e the same purposes. The dealer who does
not display his popular music in this manner is
not only not merchandising the goods that len d
themselves to that purpos e, but he is suffering
a distinct loss of sales. Popular music, to a
g reat extent, will a~d does sell itself. The s ho\\i­
. in g of the various titles of current song 'suc­
cesses also acts as a reminder to the passerby
of particular melodies h e or she has heard on
the dance floor, at the motion pi cture hou se or
on the vaudeville stage.
If the necessity for window displays, as out­
lined above, justifi es the expenditure of $20,000,­
000, it means the sa les that such showing in­
duces run into huge figures. How mu ch more
important, then, is the ·we ll-arrang ed int e rior
of a store . How much more important is the
display of activ e sellers on or near the co unt ers .
For if th e window displays are worth $20,000,­
000 before the customer enters the sto re, cer­
tainly th e interior displays, where the customer
i ~ in a more recepti ve mood, are worth many
more million •.
NEW OFFICES FOR JACK MILLS. INC.
New offices have' been opened by Jack Mill s,
Inc., in Chicago and Boston. The Chicago office
is located in the Grand Opera House Bu ilding
and is man aged by Roy Thornton.
The Greatest Collection of Songs
ever published under
one ro<>!'/
HugoFrey's~--
RICHMOND"'ROB8INS~~~dway
THE
MUSIC
TRADE
REVIEW
61
WALTZ NUMBERS MORE POPULAR
PLACED IN "HELEN OF TROY. N. Y."
Stasny Waltz Hit, "Waltz Me to Sleep in Your
Arms," Proving Active Seller
Richmond-Robbins, Inc., Places "Keep-a-Goin' "
in Successful New York Production
Richmond-Robbins, In c., has just pla ced its
latest composition, entitl ed "Keep-a-Goin'," by
Byron Gay, in the
"Helen of Troy, N. Y."
production , now ha v­
ing a succes~ful run
a t the Selwyn The­
atre, New York City.
The producers
heard "Kcep-a-Goin'"
some tim e ago and
the y imm edia te Iy
mad e arrangements
with the publishers,
whereby the song will
be int erpo lated in the
finale of the shov,,·.
Th e song is to be one
of the main featur es
and is to be done by
th e e ntire company.
"Keep-a-Goin'" i s
one of Byron Gay's
latest numbers and is
written on the style
of "The Vamp." Mr.
Gay has been most
success ful with prac­
ticall y every so ng he
has written in rece nt
years.
His numb er
entitled "Fate" a ls o
proved a big hit.
McCrory Display in Asbury Park, N. J.
"Keep-a-Goin'" shows
entitled "\Valt z Me to Sleep in Your Arms."
every indication of wending its wa y into the
The number has a parti cularly appealing melody
popular class within a short time.
and has proved popular with orchestra leaders
and with dancers. As a counter-seller it has
STRONG CAMPAIGN ON "KEEP TURNING"
also been very active and , the sales have en­
co uraged a number of music dealers to make
The oLltstanding feature of the campaign on
special showings of title pages of this song.
"Keep Turning," according t,o report s from th e
Recently the]. G. McCrory Co. store, Asbury
Red Book Song Co., Chicago, has been the
Park, N. J., had a very attractive window using
ge neral opinion that "Keep Turning" is a fox ­
the titk pages of "Waltz Me to Sleep in Your
trot of "oddnes s and originality." The publish­
Arms" in an e ff ec tive manner. According to
ers are not making extravagant claims for the
the mana ge r of th e sheet music department this
numb e r ; instead they are co-operating in eve ry
sh owing in conjunction with a store demon­
way with the trade throu g h advertisin g and by
stratio n resulted in the sales of the number
giv in g big litho g raphe d streamers, title pages,
being increased quit e s ubst a ntially.
slides and cut-out s to all dealers.
The A. J. Stasny Music Co., Inc., has had
more than a littl e success with a new waltz
"March Victorious," a new descriptive march
recentl y added to the ca talog of .E. T. Paull
Music Co., is an active counter number.
Consult the Universal Want Directory of
The Review . In it advertisements are inserted
free of charge for men who desire positions.