Music Trade Review

Issue: 1923 Vol. 77 N. 13

SEPTEMBER
29, 1923
serv e the same purposes. The dealer who does
not display his popular music in this manner is
not only not merchandising the goods that len d
themselves to that purpos e, but he is suffering
a distinct loss of sales. Popular music, to a
g reat extent, will a~d does sell itself. The s ho\\i­
. in g of the various titles of current song 'suc­
cesses also acts as a reminder to the passerby
of particular melodies h e or she has heard on
the dance floor, at the motion pi cture hou se or
on the vaudeville stage.
If the necessity for window displays, as out­
lined above, justifi es the expenditure of $20,000,­
000, it means the sa les that such showing in­
duces run into huge figures. How mu ch more
important, then, is the ·we ll-arrang ed int e rior
of a store . How much more important is the
display of activ e sellers on or near the co unt ers .
For if th e window displays are worth $20,000,­
000 before the customer enters the sto re, cer­
tainly th e interior displays, where the customer
i ~ in a more recepti ve mood, are worth many
more million •.
NEW OFFICES FOR JACK MILLS. INC.
New offices have' been opened by Jack Mill s,
Inc., in Chicago and Boston. The Chicago office
is located in the Grand Opera House Bu ilding
and is man aged by Roy Thornton.
The Greatest Collection of Songs
ever published under
one ro<>!'/
HugoFrey's~--
RICHMOND"'ROB8INS~~~dway
THE
MUSIC
TRADE
REVIEW
61
WALTZ NUMBERS MORE POPULAR
PLACED IN "HELEN OF TROY. N. Y."
Stasny Waltz Hit, "Waltz Me to Sleep in Your
Arms," Proving Active Seller
Richmond-Robbins, Inc., Places "Keep-a-Goin' "
in Successful New York Production
Richmond-Robbins, In c., has just pla ced its
latest composition, entitl ed "Keep-a-Goin'," by
Byron Gay, in the
"Helen of Troy, N. Y."
production , now ha v­
ing a succes~ful run
a t the Selwyn The­
atre, New York City.
The producers
heard "Kcep-a-Goin'"
some tim e ago and
the y imm edia te Iy
mad e arrangements
with the publishers,
whereby the song will
be int erpo lated in the
finale of the shov,,·.
Th e song is to be one
of the main featur es
and is to be done by
th e e ntire company.
"Keep-a-Goin'" i s
one of Byron Gay's
latest numbers and is
written on the style
of "The Vamp." Mr.
Gay has been most
success ful with prac­
ticall y every so ng he
has written in rece nt
years.
His numb er
entitled "Fate" a ls o
proved a big hit.
McCrory Display in Asbury Park, N. J.
"Keep-a-Goin'" shows
entitled "\Valt z Me to Sleep in Your Arms."
every indication of wending its wa y into the
The number has a parti cularly appealing melody
popular class within a short time.
and has proved popular with orchestra leaders
and with dancers. As a counter-seller it has
STRONG CAMPAIGN ON "KEEP TURNING"
also been very active and , the sales have en­
co uraged a number of music dealers to make
The oLltstanding feature of the campaign on
special showings of title pages of this song.
"Keep Turning," according t,o report s from th e
Recently the]. G. McCrory Co. store, Asbury
Red Book Song Co., Chicago, has been the
Park, N. J., had a very attractive window using
ge neral opinion that "Keep Turning" is a fox ­
the titk pages of "Waltz Me to Sleep in Your
trot of "oddnes s and originality." The publish­
Arms" in an e ff ec tive manner. According to
ers are not making extravagant claims for the
the mana ge r of th e sheet music department this
numb e r ; instead they are co-operating in eve ry
sh owing in conjunction with a store demon­
way with the trade throu g h advertisin g and by
stratio n resulted in the sales of the number
giv in g big litho g raphe d streamers, title pages,
being increased quit e s ubst a ntially.
slides and cut-out s to all dealers.
The A. J. Stasny Music Co., Inc., has had
more than a littl e success with a new waltz
"March Victorious," a new descriptive march
recentl y added to the ca talog of .E. T. Paull
Music Co., is an active counter number.
Consult the Universal Want Directory of
The Review . In it advertisements are inserted
free of charge for men who desire positions.
THE
62
"You cant~o
MUSIC
TRADE
REVIEW
SEPTEMBER
29, 1923
WI/Cng .
. with an"Y""7EIST'son-B"
EXHIBITS AT CHAUTAUOUA MEETING
Large Number of Publishers Show· Publications
at Annual Gathering in Chicago
err rC A('O, ILL ., S ept cm be r 22. Th e tw cntytirst
a n n ual co n ve nti o n of the Jnternational Ly ce um
iLn d Chautauqua Assoc iati o n opened t h is week at
the , \uditoriulll J lotcl w ith a lar ge re gi strat ion
and eight ee n ex hib it, of "h ee t mu s ic publishers,
\Vho occ upied the ent ire nin th fl oo r of t he h o tel
fo r rx hib iti o n purposes . Th c convention was
held from Sept e mber 17 to Friday, Se pte m ­
ber 21, inc lthi ve.
.\11 the \:x hibit o l's had a scparal~ room with
piano a nd art is t to pl ay the n umb ers , of w hich
th ey had their co mplete se lec tion s on displ ay.
A mon g tho se e xhibitin g we re the fo llowin g:
lvI. \ "' itm ar k & S on s, New York , with N . V.
Jo 'cp h in c h a r ge o f ex hibit.
O li ver 1) it 50 n Co , C hi cago , ",ith C. F. Man­
I\ e r in cha r ge of ex hibit.
J. Fisch<.:r & Bro , '\e w York, wi th J os eph
Fi scher in charge of exh ibit.
Leu Feist, I nc ., ~~w Y ork, with H arry Coon
in char g e of cxhibit
J ack Mills, In c., New York, with Clar a Ed­
w a rd s in ch a r ge of ex hibit.
\"'ill Rossiter, Ch ica go, with T. V a n Gelder
in c harge of exhibit.
Sam F ox, C lc \'e \;1ne! , with L. Greenberger in
c h a rgc o f exhibit.
Jerome H . R emi ck & Co., )Jew Yo rk , with
Harry Holbrook in ch arge of ex hibit.
G. Schirmer, Inc., Ne w Yo rk , with E. G. M a r­
quare! in cha rge of ex hibi t.
Th c John Chur c h Co. , C in c innati , 0., w ith
\\ . L C ogh ill in char be of exh ibit, and C ha s.
t ;ilbnt Sp ros s a t th e piano.
Hind s , Ha yd en & E ldr e dge, Inc., ;-,reI\! Yo rl;,
with John /\. t'shcr in c h a rc: e of exhibit.
( h ' ;5. E. Ro at, l1 att lc C r ee k, Mich., w ith 1'.
\\ '. nClllcnt in ch arge of ex hibi t.
Clayton F. S Ullllll y Co ., Ch ica go , with Har­
I·i <.;t Barnett in char ge of ex hibit.
S herm a n, C la y & Co ., S an Francisco, wit h
Ford Rush in ch arg e of ex hibit.
M c Kinl ey Mu s ic Co., Chicago, with E. Clin­
ton and 1'. Henri Kli ckm a n in ch arge of exhibi t.
PHILADELPHIA BRANCH ACTIVE
Feist Branch in That City, Since Entering New
Quarters, Increases Sales by 75 Per Cent
T here has b ee n reported b y Quak er C ity
Manager Fl oy d Kinney t he bi g ge st season in
the hi stor y of Leo Feist, In c., w ho se local
branch occupies the fourth floor of the b uildin g
at 1228 :Hark et str ee t, Phil a delphia. Ju st at t he
p tes en t mom e nt the bi g s ell e r s are "Swin gi ng
Dow n th e Lane," " \"'onderful Oll e," "Caro lin a
j\{am m y," and thc>e ar e b e in g distribut ed
th r ou gh the M. D . Swi s h e r Co ., T en th s tr ee t
above Walnut str <.:<.:t, a nd the United Music Co .,
Ch er ry s tr e et above Sixth street. Th e Fei s t
house h as arranged with Willi a m Sheppherd,
director of the mu si c d epa rtm e nt for th e vari­
ous St a nle y the at r es in a nd out of Ph ilad elp hi a ,
to fea tur e Feist's hi t; both in th e pe.rforman ce
an d by orche s tral ac com pa nim e nt. The F e ist
co nc e rn re cent ly acquired th e Ja rger quart ers at
1228 l\{arket s tr ee t, hav ing outg rown it s form er
lo ca tion on th e floor abo ve the Globe Theatr e
B uildin g at Juniper a nd Market str eets . Since
it, re moval t o th e larger quarters th e re h as been
;in incre ase of 7S per cent in sal es.
NOW PARIS CATCHES THE GERM
l' AI Ha ve )Jo B a nana s" plague ha s brok en out in
J'ari s. It m ade its first ap pearance in a c rowded
Inu sica l s h o;vhou se a nd is spreadin g w ith a larm­
in g rapidity.
P ari s new spa per s arc patiently
a nd ex ha usti ve ly trvin~ to expl ai n th e s on g.
LEADING SELLERS IN PITTSBURGH
Local Music Stores Report Heavy Sales of the
Leading Popular Prints
PITTSl1l' I{GH. I'A., S<: ptembe r 22.
Sa les o f shee t
mu. past, few we ek s. Thi s appli ("s with mor e fore\:
to t h e po pul ar numbers, which have bee n util ­
ized b) th e hundr ed and o ne cam p ers wh o h al' ''
s pent th e vacat ion seaso n in til<' many ca m ps
along th e '\.l lcg h c ny R iver a nd in the mo unt a in
cam ps nca r Ligoni e r and on the lake sh o res
of Con neau t.
At the F ifth aVC l\u <.:, torc of th e \;V ate rson,
lk rlin 8<. Snyder Co. it was sta ted that th f'
bes t se llers were "St<.:lla ," "Wa itin i' for the
Eve ning' Ma il," "B ella Do nn a, " " \"' ho' s Sorry
N ow)" an d Daddy's 'vVonderful Pal."
At thc Kr esge st ore it wa s s tated that sale s
of s h ee t music w ere vc ry bri s k and wo uld un­
doubte dl ) co nti n ue so n ow that the vacat ion
c r ow ds we re b ack in town. The lea ding sell ers
\I ere give n as "Stella," "I Lo ve Me," " Wanita,"
" Ten- Te n -T e ,"H's:,ee ," " !\nab elle" "B ebe" a nd
"C ut You rse lf a l' ie<.:e 01 Cake."
At th e V,". 1'. Grant s t o r e sh ee t Illu s ic d cpar t­
In e nt it was st ated that b u s in cs.s wa s brisk. T he
be s t se ller s were ~ i ve n :l ,; "\i\lho's Sor ry N ow, "
"Louisiana Lou ," "Ste lla," "B eb e," " Fat e," "For
Sake o f .'\uld Lang Syne," " H one ymo o n Tim e,"
"Barne y Go og le " a nd "Wond e rful O ne. "
\. t Volkwein B ro s., 'who hav e one of th e
larges t a nd m ost complete s hee t mu sic depart ··
nle nt " in the S tate, it wa s stat ed th at sall' s of
;; 11 of tile po pular s h ed Illu s ic published by th e
k ad in g tirlns we re except ionall y good . Th e
F e is t hi ts, th e \ V at ers on, Be rlin & Snyder Co's
populacs, th e M. Vvitm ark & Sons r ecord br eak
c rs , the Irving l~crlill melodies, the Sa m P ox
s e n sa tion s a nd the J e ro mc J{e illi ck & ro. is s ues
a rc all report ed to be p:ood sell e rs b y the lTlu d e partm e nt 01 thi s hou se.
D
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