Music Trade Review

SEPTEMBER
8, 1923
THE
MUSIC
TRADE
REVIEW
STORE SALESWOMEN STUDY MUSIC
SELLS BRUNSWICK TO SCHOOL
Members of Golden Rule Victor Sales Staff,
St. Paul, Minn., Organize Music and Art
Study Club for Musical Study
John Duncan, of New Haven, Closes Interesting
Sale-Class of Two Hundr~d Selects Bruns­
wick Following Quick Action by Mr. Duncan
Inspired by
orchestrations
izes th em, a
Golden Rule 's
N EW H AVEN, CONN., September 3.·· John Duncan,
Brunswick dealer in this city, recently closed an
interesting sale of a Brunswi ck phonograph to
the members of a graduating class of a loca l
school. With his usual progressiveness Mr.
Duncan learned some time ago that th e mem­
bers of this class · had som e money to spend
with which they wanted to buy a fitting present
for the school. H e immediately interviewed the
principal of the school and was in vite d to dem­
onstrate the Brunswick phono grap h to the en ­
tire class, numbering over 200. After the dem­
onstration Mr. Duncan withdrew while the
class held a vote a nd a few minute s later he
was delighted to learn that it had been unani­
mously decided to purchase th e Brunswick
phonograph , together with a good-sized library
of Brunswi ck records.
th e beautiful arias and stirring
with which their work familiar­
group of · St. Paul girls in the
Victrola department has banded
51
POPULAR SONORA ELECTRIC SIGN
Dealers From Coast to Coast Using Artistic
Colored Window Display Sign
Members of Music and Art Study Club
together as the Music and Art Study Club.
Interested in music, the seven young women
are determin ed to make thems elves so familiar
with th e best music and the g reat artists' rendi­
tion o f it that the club's influence will be felt
in their daily work.
The Victrola d epar tment, with th e sanction
of G. A.. Zoller, manager, furnish es records with
which the study of each opera is illustrat ed.
The host ess for the evening exp lains the opera
an d dinin g her recital appropriate record s are
placed on the Victrola. A sma ll club fee will
furni sh fund s for ti ckets for the St. Paul ap­
'pearances of opera stars. The you.ng women
are willing to enlarge the organi za tion by the
addition of persons who are able to contribute
something to the club and who have a genuine
interest in music.
Miss Edith Clark, the most notable song­
>tress a mo ng the club members, has a Sum­
mer's leave of absence to study under JY.Iadame
Valeri in Chicago and has rejoiced the hearts
of the other club members with the Dews that
in competition with other Summer school stu­
dents she has won a $150 scholarship. Th e
other two club members studying with Mal­
colmn McMillan are Miss Helen Schulte and
Miss Bernadette Leonard .
The club's officers are president, Miss Cora
Freier; vice-president, Miss Helen Schulte, and
sec retary-treasurer, Miss Leonard. The other
charter members include the Misses Marie
Schulte, Bessie Roach, Mary Nest and Miss
Clark. Mr. Zoller and the store's mana geme nt
are very enthusiastic about the spirit of the
club and its members and are offering their
co -operation in its aims.
USES WINDOWS TO ADVANTAGE
The accompanying illustration shov\rs one of
the many sales helps prepared by the advertis­
ing department of the Sonora Phonograph Co.,
N ew York, for the use of its dealers. This elec­
tric sign has been received with enthusiastic
approva l by the Sonora dealers throughout the
co untry and is featured in di splay windows
from coas t to coas t. There are two different
scenes presented in this sign, one being an in-
Thousands of other retail music mer,
chams have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
One of Several Sonora Sales Helps
terio r and the other shown herewith. The ever­
changing flashin g color combinations make the
sign especiall y attractive.
DOWNEV HOWARD TO ENTER FIELD
Secures Lease on Attractive Quarters-Will
Handle Talking Machines and Records
},{ASS., September 3.- W. H. Downey,
who has been con nected with the music bu si ­
ness for a number of years, recently secured
a lease on attractive quarters in a new busin ess
district here at 29 Portland street. The firm,
which will be opened for business by Labor
Day, is to be known as Jay Down ey Howard,
a nd a complete line of talkin g machines, rec­
ords and su ppli es will be carried. Mr. Downe y
has had w ide exper ience in the music busine ss;
he was formerly connected with Eilers Musi c
House, San Francisco, later becoming part ow n­
er of the Chapman Music House, Lynn, Mass.
He a lso operat ed a music busin ess in Lynn
with hi s brother and was the found er of the
Talking Machine Supply Hou se, Lowell, :vlass.
WORCESTER,
Otto F. Gobel, mana ger of the music depart­
m ent of R. H .. Muir, In c., East Orange, N. J.,
Brunswick dealer, is a keen believer in th e mer­
chandising value of effective window displays,
but in common wit h many d epartment store
managers frequently is obliged to co mpete in
window di splay attractions with exper t window
dressers in the same building. Howe ver, Mr.
Gobel h as evolved a number of exceptiona lly
handsom e window di splays that hav e not onl y
;:ttracted the favorab le attention of all passers­
by, but ha ve proved important factors in the
s ale of Brull sw ick phonograph s. The dealer
who ne::;lects his window displays was les at
leas t one-third of his re nt.
and the propOSitIOn could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment?
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
Some book. eh? Yes, and some encyclo,
pedia: of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TALKI:'\G MACHINE WORLD,
3S3 Madison live., New York CilY.
Please enter my subscription for one year . I want to
learn }tow to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
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