Music Trade Review
Issue: 1923 Vol. 76 N. 7 - Page 46
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46
THE
MUSIC TRADE
REVIEW
FEBRUARY 17,
1923
Sensational Publicity for Fox Hits
Paul Ash and His Synco-Symphonists, of the Granada Theatre, in Conjunction With the
Sam Fox Publishing Co., Put Across Novel and Original "Stunt" at
the Wiley B. Allen Company, San Francisco
PAULASH
syNCO-SYMPHONKTS
Local Advertising by Wiley B. Allen
F
RANK Pallma, Jr., spe-
cial representative of the
Sam Fox Publishing Co
and properly n i c k n a m e d
"Pocket Edition" because o?
his short stature, is long on
original publicity ideas. Dur-
ing his r e c e n t stay in San
Francisco, where he did con-
siderable promotion work on
the Fox Catalog, he succeeded
in putting over one of the big-
Entrance to Wiley
gest pieces of publicity that
ever struck the "Golden Gate
City," with the assistance of Paul Ash and His
Synco-Symphonists (through the courtesy of the
management of the Granada Theatre) and the co-
operation of the Wiley B. Allen Co. The views
herewith presented are but a meager description
of the big Fox "scoop" that stopped the crowds and
blocked the main thoroughfare of town.
The photo at the upper left shows the crowd in the
Wiley B. Allen store while the Synco-Symphonists
were playing "Nola." At the upper right this eigh-
teen-piece orchestra is preparing to give the crowd
"Swanee Smiles," the latest Fox novelty. The upper
B.
center is a small reproduction
of the advertisement that was
run in the daily papers by the
Wiley B. Allen Co. in connec-
tion with the big feature. Di-
rectly below the advertisement
is shown a small part of the
unfortunates who c o u l d not
squeeze inside. At the bottom
is the novel full double win-
dow d i s p l a y of "Eleanor,"
showing the setting for the
Allen Co. Store
Paul Ash Orchestra who were
booked to play in the window
during the noon hour, which caused unusual com-
ment among the public, profession and trade. The
"Intermission" card and the instruments left in
their proper positions, lead one to believe that the
orchestra will resume playing. The instruments
were loaned for the occasion by Henry Grobe, local
San Francisco music dealer. Note how the song is
prominently displayed without spoiling the effect.
Mr. Ash's interpretations of " S w a n e e Smiles,"
"Eleanor," " R o m a n y L o v e " and "Nola" have
created a tremendous demand for the sheet music,
records and rolls of these latest Fox hits.
Display Windows of Wiley B. Allen Co. Featuring Instruments Used by Paul Ash, and Title Pages of "Eleanor"
46
THE
MUSIC TRADE
REVIEW
FEBRUARY 17,
1923
Sensational Publicity for Fox Hits
Paul Ash and His Synco-Symphonists, of the Granada Theatre, in Conjunction With the
Sam Fox Publishing Co., Put Across Novel and Original "Stunt" at
the Wiley B. Allen Company, San Francisco
PAULASH
syNCO-SYMPHONKTS
Local Advertising by Wiley B. Allen
F
RANK Pallma, Jr., spe-
cial representative of the
Sam Fox Publishing Co
and properly n i c k n a m e d
"Pocket Edition" because o?
his short stature, is long on
original publicity ideas. Dur-
ing his r e c e n t stay in San
Francisco, where he did con-
siderable promotion work on
the Fox Catalog, he succeeded
in putting over one of the big-
Entrance to Wiley
gest pieces of publicity that
ever struck the "Golden Gate
City," with the assistance of Paul Ash and His
Synco-Symphonists (through the courtesy of the
management of the Granada Theatre) and the co-
operation of the Wiley B. Allen Co. The views
herewith presented are but a meager description
of the big Fox "scoop" that stopped the crowds and
blocked the main thoroughfare of town.
The photo at the upper left shows the crowd in the
Wiley B. Allen store while the Synco-Symphonists
were playing "Nola." At the upper right this eigh-
teen-piece orchestra is preparing to give the crowd
"Swanee Smiles," the latest Fox novelty. The upper
B.
center is a small reproduction
of the advertisement that was
run in the daily papers by the
Wiley B. Allen Co. in connec-
tion with the big feature. Di-
rectly below the advertisement
is shown a small part of the
unfortunates who c o u l d not
squeeze inside. At the bottom
is the novel full double win-
dow d i s p l a y of "Eleanor,"
showing the setting for the
Allen Co. Store
Paul Ash Orchestra who were
booked to play in the window
during the noon hour, which caused unusual com-
ment among the public, profession and trade. The
"Intermission" card and the instruments left in
their proper positions, lead one to believe that the
orchestra will resume playing. The instruments
were loaned for the occasion by Henry Grobe, local
San Francisco music dealer. Note how the song is
prominently displayed without spoiling the effect.
Mr. Ash's interpretations of " S w a n e e Smiles,"
"Eleanor," " R o m a n y L o v e " and "Nola" have
created a tremendous demand for the sheet music,
records and rolls of these latest Fox hits.
Display Windows of Wiley B. Allen Co. Featuring Instruments Used by Paul Ash, and Title Pages of "Eleanor"
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