Music Trade Review

Issue: 1923 Vol. 76 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC TRADE
REVIEW
FEBRUARY 17,
1923
Sensational Publicity for Fox Hits
Paul Ash and His Synco-Symphonists, of the Granada Theatre, in Conjunction With the
Sam Fox Publishing Co., Put Across Novel and Original "Stunt" at
the Wiley B. Allen Company, San Francisco
PAULASH
syNCO-SYMPHONKTS
Local Advertising by Wiley B. Allen
F
RANK Pallma, Jr., spe-
cial representative of the
Sam Fox Publishing Co
and properly n i c k n a m e d
"Pocket Edition" because o?
his short stature, is long on
original publicity ideas. Dur-
ing his r e c e n t stay in San
Francisco, where he did con-
siderable promotion work on
the Fox Catalog, he succeeded
in putting over one of the big-
Entrance to Wiley
gest pieces of publicity that
ever struck the "Golden Gate
City," with the assistance of Paul Ash and His
Synco-Symphonists (through the courtesy of the
management of the Granada Theatre) and the co-
operation of the Wiley B. Allen Co. The views
herewith presented are but a meager description
of the big Fox "scoop" that stopped the crowds and
blocked the main thoroughfare of town.
The photo at the upper left shows the crowd in the
Wiley B. Allen store while the Synco-Symphonists
were playing "Nola." At the upper right this eigh-
teen-piece orchestra is preparing to give the crowd
"Swanee Smiles," the latest Fox novelty. The upper
B.
center is a small reproduction
of the advertisement that was
run in the daily papers by the
Wiley B. Allen Co. in connec-
tion with the big feature. Di-
rectly below the advertisement
is shown a small part of the
unfortunates who c o u l d not
squeeze inside. At the bottom
is the novel full double win-
dow d i s p l a y of "Eleanor,"
showing the setting for the
Allen Co. Store
Paul Ash Orchestra who were
booked to play in the window
during the noon hour, which caused unusual com-
ment among the public, profession and trade. The
"Intermission" card and the instruments left in
their proper positions, lead one to believe that the
orchestra will resume playing. The instruments
were loaned for the occasion by Henry Grobe, local
San Francisco music dealer. Note how the song is
prominently displayed without spoiling the effect.
Mr. Ash's interpretations of " S w a n e e Smiles,"
"Eleanor," " R o m a n y L o v e " and "Nola" have
created a tremendous demand for the sheet music,
records and rolls of these latest Fox hits.
Display Windows of Wiley B. Allen Co. Featuring Instruments Used by Paul Ash, and Title Pages of "Eleanor"
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 17,
THE
1923
MUSIC TRADE
Home SWeet Home,
47
REVIEW
Veil ca}\ it Jour-riey's End
JOURNEYS END
THEBIGSONGHTT
*UP S H E G O E S *
THEBIGSHOWHIT
THENEV AUCE BLUE GOWN" fy the sameWriters-
"'You can'
Music by Harry Tierney
Lyrics by Joseph McCarthy
DENVER SHEET MUSIC SALES
FORSTER HITS FEATURED WIDELY
TO ENFORCE RADIO LICENSES
Local Retailers Report Heavy Sales of Popular
Numbers—Many Publishers' Representatives
Visiting City for Exploitation Work
Big Campaign Launched in Chicago on "Mel-
low Moon," "Thru the Night," "Fuzzy Wuzzy
Bird" and Other Numbers in Firm's Catalog
Composers', Authors' and Publishers' Society
Threaten Legal Action on Radio License
Agreement Effective February 1
DENVER, COLO., February 8.—Miss Nell Frost, of
the Denver Co.'s sheet music department, says
there seems to be no let-up on the sale of
"Three o'Clock in the Morning." More than a
thousand copies of it have been sold thus far.
A new song, "If Love Were All," put out by
Richmond-Robbins, Inc., promises to have quite
a run. "Call Me Back, Pal of Mine," is another
big seller and the Fred Fisher, Inc., "Chicago"
is going strong. "Honeymoon Time," a new-
waltz, heard at the Orpheum Theatre the past
week, is being called for.
Arthur A. Hauser, representing Carl Fischer,
and George W. Furniss, of the Oliver Ditson
Co., were callers in this department a few days
ago en route to the Pacific Coast.
Bill Jacobs, of Irving Berlin, Inc., was also
a caller. "Aunt Hagar's Blues" is one of the
much called-for song hits. Another visitor was
Henry Orr, of Sherman, Clay & Co.
CHICAGO, I I I . , February 10.—Beginning Febru-
ary 1 the Forster Music Publisher, Inc., 235 South
Wabash avenue, through the aid of Wendell
Hall, manager of its promotion department,
started an intensive campaign on its new hits,
including "Mellow Moon," "Thru the Night,"
"Fuzzy Wuzzy Bird" and several others.
Wendell Hall, known as the radio ragtime
king, has had wide experience in promotion
work. He is especially known through his pop-
ularity in introducing the Ludwig song whistle,
made by Ludwig & Ludwig, drum manufac-
turers of this city. He "was also head of the
Dellwoods Music House and is thoroughly fa-
miliar with the publishing business.
With the aid of Elizabeth Forsyth, who is
on the professional staff of the Forster Music
Publisher, Inc., Mr. Hall will appear through-
out the city in many theatres and concert halls,
featuring "Mellow Moon" and other numbers
with a xylophone program. The program has
already been given at several theatres with
great success, as Mr. Hall appeared on Febru-
ary 1 at Orchestra Hall and on February 4 at
the Stratford Theatre. Following this a pro-
gram was given at the Lyon & Healy Concert
Hall on February 12. He will appear at Sen-
ate Theatre on February 25, as well as at sev-
eral other houses.
The American Society of Composers, Authors
and Publishers, which some time ago arranged
a form of contract whereby radio broadcasting
stations throughout the United States would
pay various royalties to the Association based
upon the area covered, announces that the
license agreed upon under the new contract was
effective February 1. It is understood that legal
action will be taken by the Association against
broadcasting stations which fail to arrange for
license. The annual meeting of the members
of the Association will be held the evening of
March 1 at Keene's Chop House, West Forty-
first street, New York.
PAULL STILL CONFINED TO HOME
E. T. Paull, head of the E. T. Paull Music
Co. and secretary of the Music Publishers'
Association of the United States, has been ab-
sent from his office for over a- period of six
weeks owing to a severe attack of synovitus
rheumatism. While Mr. Paull is slightly im-
proved it is understood he will be unable to be
at his office for some time to come.
HARDING WITH MAURICE ABRAHAMS
Bob Harding, formerly with Jack Mills, Inc.,
one of the best known of the younger music
salesmen and who has had long experience also
in the band and orchestra field, has taken charge
of the orchestra department for Maurice Abra-
hams, Inc.
You Spend you v money.
*-±
BROADWAY CORP. DISCHARGED
The Broadway Music Corp. has been dis-
charged from bankruptcy by Federal Judge
Augustus Hand. As reported in these columns
some time ago a composition was effected with
the creditors whereby the settlement amounts
to 25 per cent of the claims. It is understood
that Will Von Tilzer, president of the com-
pany, will reorganize it.
On some s^teet hbn-ey.
REMICK'S BEST SELLERS
Carolina in the Morning
I'm Through Shedding
Tears Over You
My Buddy
Falling
I'm Just A Little Blue
(For You)
Silver Swanee
Time Will Tell
(from Sally. Irene and Mary)
Honeymoon Home
(from Elsie)
JEROME H. REMICK&CO.
DETROIT
• • •
NEW YORK
• • • CHICAGO
You have a Von-der-ful time
*-»• Some Advice in F YoiTcaii t £ o wonA
With any FtiSTsong x

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