Music Trade Review
Issue: 1923 Vol. 76 N. 7 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
FEBRUARY 17, 1923
MUSIC TRADE REVIEW
45
CONDUCTED BY V. D. WALSH
LEGITIMATE DEALERS REVIVING POPULAR DEPARTMENT
Healthy Profits in Sales of Such Numbers and Lack of Activity by Syndicate Stores Leading
Factors in Change—Publishers Offering to Encourage New Trend Now Apparent in Trade
According to the music distributors the legiti- material on popular songs is also coming in
mate sheet music dealer is taking a much more widely and giving a more conspicuous
greater interest in the sales of popular music position to popular prints on the stores' coun-
than was heretofore the case in years gone by. ters is also more frequent.
There are, of course, several reasons for this,
From a publisher's standpoint the recognition
the leading one being the healthy profits in the of the retailer is becoming of first importance,
sale of such issues. Another thing is that the which was not the case some eighteen months
syndicate stores which formerly operated suc- ago. This awakening, in conjunction with the
cessful popular music departments have, in retailers' increased activity, will have a marked
some cases, discontinued them or have shown tendency to make the legitimate sheet music
a disposition to give less importance to them. dealer's popular department healthy and active.
The whole situation is working to the- advan- To those who have made a close analysis of the
tage of the legitimate music stores and the retail distribution situation the return of the
fact that the jobbers' reports show a healthy real music store to an important position in the
increase in their activities would demonstrate sale of popular prints paves the way to a new
that they realize the importance of their oppor- era of prosperity for the industry as a whole.
tunity.
According to the present plans of some of
Other indications also have been noted. This the leading popular publishers this dealers' in-
is particularly shown by the number of window creased interest will not be allowed to wane,
displays the sheet music stores are giving to but will receive the greatest encouragement,
popular issues. The use of special publishers' thereby showing a proper appreciation.
tains needs no radio to" keep in constant touch
with the folks at home in the valley. All he
Yodels of Swiss Mountaineers Inspired Felix does is tune up his yodel and a certain scries
of calls announces that he'd like goat hash for
Godin to Write "Lovely Lucerne," He Says
dinner instead of lamb stew.
It is very seldom that a composer, particularly
"Before the echo of his own voice has died
of popular works, can describe the reasons away comes mother's answer assuring him that
which induced him to write a particular song. the goat hash will be on the table at twelve
He may have a very good reason for doing so, and warning him to be home not a minute
but to tell them to the music lover, other than later. Mr. Godin even relates stories of quar-
through his composition, is, in most cases, dif- rels begun at home and continued in long-dis-
ficult. Felix Godin, writer of "Lovely Lu- tance yodels during an entire morning.
cerne," seemingly is the exception, or at least
"The tender, love-making yodels, however,
one of them. His reasons are given below:
arc the ones Mr. Godin has chosen for weaving
"The yodel, familiar to every Chauta.iiqua with the spirit of the turquoise Swiss lakes and
patron as the form- of entertainment offered frosty mountain peaks into a yodel waltz called
by performers in feathered hats and Alpine 'Lovely Lucerne.'"
sticks, is the Swiss mountaineer's chief lan-
guage.
Milt Stevens is now in charge of the Chi-
"According to Mr. Godin, who has spent cago office of Ager, Yellen & Bornstein, Inc.,
months in Switzerland studying the music of succeeding Eddie Lewis, formerly in charge of
ihe people, the goat-herder up in the moun- the firm's Western activities.
TELLS WHY HE WROTE "LUCERNE"
4 Reasons for "MARTHA" being a big hit
i.
A simple melody-beautifully
arranged -combined With a>
consistent tyric.
Hundreds of acis and 3inger3
being con3tan% added to great
throna, now singmg'WSRTUK'
SONGS THAT SELL
Irving Berlin's Big Hit
Homesick
You Know You Belong to
Somebody Else (nrw)
(So Why Don't You Leave Me Alone?)
Open Your Arms, My Alabamy
You Tell Her I Stutter (new;
I v y (Cling t o Me)
(new)
Dearest
(new)
(You're the Nearest to My Heart)
Don't Bring Me Posies
(It's Shoeslcs I Need)
Some Sunny Day
Truly
Just a Little Love Sonq
Yankee Doodle Blues
Early in the Morning (Blues)
Clioo Choo Blues
Night
New Hampshire
(new)
Every Wednesday Night
(new)
Some Day You'll Cry Over Someone (new)
Some Little Someone (new)
Venetian Blues
(new)
Constantly
(new)
My Lost Pearl
(new)
Come on Home
(new)
Kissing Time (Waltz) (new)
Universal Dance Folio for 1923
IRVING BERLIN'S NEW
Music Box Revue
Crinoline Days
Lady of the Evening
Pack Up Your Sins
and Go To The Devil
Porcelain Maid
Will She Come From the East?
The Little Red Lacquer Cage
Bring On the Pepper
IRVING BERLIN, Inc.
1607 B r o a d w a y , N e w York
3.
Now being played by
every orchestra in the
countri
READY
SOON For*.
ALL TALKING- MACHINES
O R D E R NOW
of!
The best simpna fox-
trot now before the.
b ic.
publ
MIBLISHBOBY
KAMSAscmr.no
JOE DAVIS IN SOUTH AND WEST
Joe Davis, head of the Triangle Music Pub-
lishing Co., is now making an extensive trade
trip through Southern and Middle Western ter-
ritory. Among other towns he will visit are
St. Louis, Kansas City, Omaha and Detroit.
DECEMBER
RECORDS
•VICTOR'
BRUNSWICK
.EDISON
•PATHE
OKEH
c ^ WHO WOULD CARE ~
ORDER FROM YOUR JOBBER Published by McKmleyMusic Co. Chica§o-NewYork
THE
FEBRUARY 17, 1923
MUSIC TRADE REVIEW
45
CONDUCTED BY V. D. WALSH
LEGITIMATE DEALERS REVIVING POPULAR DEPARTMENT
Healthy Profits in Sales of Such Numbers and Lack of Activity by Syndicate Stores Leading
Factors in Change—Publishers Offering to Encourage New Trend Now Apparent in Trade
According to the music distributors the legiti- material on popular songs is also coming in
mate sheet music dealer is taking a much more widely and giving a more conspicuous
greater interest in the sales of popular music position to popular prints on the stores' coun-
than was heretofore the case in years gone by. ters is also more frequent.
There are, of course, several reasons for this,
From a publisher's standpoint the recognition
the leading one being the healthy profits in the of the retailer is becoming of first importance,
sale of such issues. Another thing is that the which was not the case some eighteen months
syndicate stores which formerly operated suc- ago. This awakening, in conjunction with the
cessful popular music departments have, in retailers' increased activity, will have a marked
some cases, discontinued them or have shown tendency to make the legitimate sheet music
a disposition to give less importance to them. dealer's popular department healthy and active.
The whole situation is working to the- advan- To those who have made a close analysis of the
tage of the legitimate music stores and the retail distribution situation the return of the
fact that the jobbers' reports show a healthy real music store to an important position in the
increase in their activities would demonstrate sale of popular prints paves the way to a new
that they realize the importance of their oppor- era of prosperity for the industry as a whole.
tunity.
According to the present plans of some of
Other indications also have been noted. This the leading popular publishers this dealers' in-
is particularly shown by the number of window creased interest will not be allowed to wane,
displays the sheet music stores are giving to but will receive the greatest encouragement,
popular issues. The use of special publishers' thereby showing a proper appreciation.
tains needs no radio to" keep in constant touch
with the folks at home in the valley. All he
Yodels of Swiss Mountaineers Inspired Felix does is tune up his yodel and a certain scries
of calls announces that he'd like goat hash for
Godin to Write "Lovely Lucerne," He Says
dinner instead of lamb stew.
It is very seldom that a composer, particularly
"Before the echo of his own voice has died
of popular works, can describe the reasons away comes mother's answer assuring him that
which induced him to write a particular song. the goat hash will be on the table at twelve
He may have a very good reason for doing so, and warning him to be home not a minute
but to tell them to the music lover, other than later. Mr. Godin even relates stories of quar-
through his composition, is, in most cases, dif- rels begun at home and continued in long-dis-
ficult. Felix Godin, writer of "Lovely Lu- tance yodels during an entire morning.
cerne," seemingly is the exception, or at least
"The tender, love-making yodels, however,
one of them. His reasons are given below:
arc the ones Mr. Godin has chosen for weaving
"The yodel, familiar to every Chauta.iiqua with the spirit of the turquoise Swiss lakes and
patron as the form- of entertainment offered frosty mountain peaks into a yodel waltz called
by performers in feathered hats and Alpine 'Lovely Lucerne.'"
sticks, is the Swiss mountaineer's chief lan-
guage.
Milt Stevens is now in charge of the Chi-
"According to Mr. Godin, who has spent cago office of Ager, Yellen & Bornstein, Inc.,
months in Switzerland studying the music of succeeding Eddie Lewis, formerly in charge of
ihe people, the goat-herder up in the moun- the firm's Western activities.
TELLS WHY HE WROTE "LUCERNE"
4 Reasons for "MARTHA" being a big hit
i.
A simple melody-beautifully
arranged -combined With a>
consistent tyric.
Hundreds of acis and 3inger3
being con3tan% added to great
throna, now singmg'WSRTUK'
SONGS THAT SELL
Irving Berlin's Big Hit
Homesick
You Know You Belong to
Somebody Else (nrw)
(So Why Don't You Leave Me Alone?)
Open Your Arms, My Alabamy
You Tell Her I Stutter (new;
I v y (Cling t o Me)
(new)
Dearest
(new)
(You're the Nearest to My Heart)
Don't Bring Me Posies
(It's Shoeslcs I Need)
Some Sunny Day
Truly
Just a Little Love Sonq
Yankee Doodle Blues
Early in the Morning (Blues)
Clioo Choo Blues
Night
New Hampshire
(new)
Every Wednesday Night
(new)
Some Day You'll Cry Over Someone (new)
Some Little Someone (new)
Venetian Blues
(new)
Constantly
(new)
My Lost Pearl
(new)
Come on Home
(new)
Kissing Time (Waltz) (new)
Universal Dance Folio for 1923
IRVING BERLIN'S NEW
Music Box Revue
Crinoline Days
Lady of the Evening
Pack Up Your Sins
and Go To The Devil
Porcelain Maid
Will She Come From the East?
The Little Red Lacquer Cage
Bring On the Pepper
IRVING BERLIN, Inc.
1607 B r o a d w a y , N e w York
3.
Now being played by
every orchestra in the
countri
READY
SOON For*.
ALL TALKING- MACHINES
O R D E R NOW
of!
The best simpna fox-
trot now before the.
b ic.
publ
MIBLISHBOBY
KAMSAscmr.no
JOE DAVIS IN SOUTH AND WEST
Joe Davis, head of the Triangle Music Pub-
lishing Co., is now making an extensive trade
trip through Southern and Middle Western ter-
ritory. Among other towns he will visit are
St. Louis, Kansas City, Omaha and Detroit.
DECEMBER
RECORDS
•VICTOR'
BRUNSWICK
.EDISON
•PATHE
OKEH
c ^ WHO WOULD CARE ~
ORDER FROM YOUR JOBBER Published by McKmleyMusic Co. Chica§o-NewYork
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