Music Trade Review
Issue: 1923 Vol. 76 N. 26 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 30, 1923
THE MUSIC TRADE REVIEW
49
JUNE COLUMBIA WINDOW DISPLAY OF RECORD FEATURES
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIllllllllUIIIIIIIIIIIIIIIIHIIIIIIIir
The Columbia window
display for June was a direct
tie-up to the national ad-
vertising used by the
Columbia Co. in behalf of
"New Process" records.
In the accompanying il-
lustration it will be noted
that a giant arrow points
to a record especially pre-
pared to display the pat-
ented process of manu-
facture. Cards and rib-
bons explain the features
and direct the eye to the
record. This display can
either be used as a "one-
idea" window trim or in
conjunction with the ar-
tistic views furnished to
display the newly released
Columbia records.
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiuiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiniiiiiiiiiiii
MAKING SMALL WINDOWS ATTRACTIVE
McGEE JOINS OKLAHOMA T. M. CO.
Possibility of Arranging Attractive Displays in
Small Window Space Emphasized by Music
Shop in Memphis in Featuring "Red Moon"
Now Member of Traveling Organization of
Prominent Oklahoma Victor Distributor
There are some talking machine retailers who
still believe that an impressive window display
organization of the Oklahoma Talking Machine
Co., Victor distributor, with headquarters in
this city, has been augmented by the addition
of R. R. McGee, according to a recent an-
nouncement by E. L. Gratigny, president of the
company Mr. McGee was formerly connected
with the Schmelzer Co. and he has a wide
knowledge of the wholesale talking machine
business, making him a valuable addition to the
staff of the Oklahoma Talking Machine Co.
In a chat with The World Mr. Gratigny
stated that business has increased very rapidly
this year. He attributes this satisfactory con-
dition to the fact that plenty of rain has made
the crop outlook brighter than for a number of
years past. In fact, business has developed to
such an extent that difficulty is experienced by
this concern in supplying the demands of dealers.
OKLAHOMA CITY, OKLA., June 24.—The traveling
THE MUSIC SHOP
NOW THE H0CKETT=C0WAN MUSIC CO.
FRI-.SNO CAI... June 21.—Hockett. Bristol & Cowan,
the largest music dealers in the San Joaquin
Valley, at Merced and K streets, have very re-
Music Shop's Effective Window Display
is only possible where there is available a large cently undergone modifications of importance
expanse of plate glass front to admit of an in the music field of California. This house is
elaborate arrangement. There are others, how- one of the largest merchants of New Edison
ever, who have already learned the possibili- phonographs and Chickering and other high-
ties for making effective displays in small win- grade pianos west of Chicago. This firm is now
dows—displays that appeal because of their reorganized and incorporated under the name
originality rather than because of their size.
of Hockett-Cowan Music Co., and occupies the
The accompanying illustration affords an same quarters as the old firm. Joe Bristol re-
example of what can be accomplished in ar- signed at the inception of the new firm on ac-
ranging a display in a window barely seven count of ill health. He has been a hard worker
feet wide. The window is that of The Music and the members of the new firm express con-
Shop in Memphis, Tenn., arranged to feature siderable regret over his indisposition. J. E.
the Vocalion Red record,. "Red Moon," in con- Robbins, manager of the Visalia branch, and
nection with the appearance of the play of that C. E. Wagner, salesman, have assumed member-
name at Loew's Palace Theatre, Memphis, dur- ship in the new organization. O. S. Hockett
ing the same week. The jolly face of the moon and wife and J. E. Robbins and wife, of the
itself made a most attractive center for the Hockett-Cowan Music Co., left on Decoration
display and the signs were well placed and Day for an extended trip East. They will at-
interesting.
tend the allied music trades convention to be
held in Chicago and will also visit relatives in
G. C. YOUNG JOINS BLACKMAN STAFF various places.
J. Newcomb Blackman, president of the
Blackman Talking Machine Co., New York,
Victor wholesaler, announced recently the ap-
pointment of Grover C. Young as head of the
company's office and credit departments. Mr.
Young has been identified with several well-
known mercantile organizations and he brings
to his new post a thorough knowledge.
G. A. McLELLAN PROMOTED
BUTTE, MONT., June 21.—G. A. McLellan, con-
nected with the local headquarters of the John
Elliot Clark Co., Montana Victor distributor,
since the opening of that concern here a year
ago, was recently made manager of the local
establishment, succeeding Bessie Jackson.
SELLING MUSICAL
MERCHANDISE
By J. R. FREW
This is a practical book that describes
the methods pursued by a successful
music dealer in conducting his musical
merchandise departments. It covers
every routine problem incident to es-
tablishing and operating a depart-
ment devoted to band and orchestra
instruments.
This branch of the music industry
has had a very prosperous year and
an excellent opportunity awaits other
dealers who take it up. It requires a
small investment, gets quick turnover,
involves no risk and, in addition to
being highly profitable itself, increases
the sale of talking machines, records,
etc., and helps make a given store the
music center of its community.
READ THE CONTENTSof
THIS PRACTICAL BOOK
Chapter
From the Publisher.
Introduction.
PART I
THIS PROBLEM OF BUYING
I. Buying In General.
II. Importance of Quality In Buying.
III. Where to Buy.
IV. Future Buying.
V. Buying: for Special Sales.
VI. Some Don'ts for the Buyer.
PART II
THE PROBLEM OF PUBLICITY
VII. Advertising In General.
VIII. Space or Display Advertising.
IX. Advertising by Personal Contact.
X, Advertising Through Service.
XI. Direct and Mall Advertising.
XII. Advertising Through Musical
Attractions.
PART III
THE PROBLEM OF MANAGEMENT
XIII. Management In General.
XIV. Stock Display.
XV. The Care of Stock.
XVI. Inventory and Sales Analysis.
XVII. The Question of Credit.
XVIII. The Repair Department.
XIX. The Value of Co-operation.
FART IV
THE PROBLEM OF BELLING
XX. Selling In General.
XXI. The Sales Organization.
XXII. Psychology of Salesmanship.
XXIII. Collective Selling.
XXIV. Organizing a Band or Orchestra.
XXV. The Used Instrument Problem.
PART V
INSTRUMENTATION
XXVI. Musical Organizations and their
Instrumentation.
XXVII. The Principal Instruments of the
Band and Orchestra Described.
APPENDIX
List of Principal
Musical Merchandise
Products
FREE INSPECTION OFFER
Edward Lyman Bill, Inc..
383 Madison Avenue, New York.
You may send me, on five days' free Inspec-
tion, your book SELLING MUSICAL MER-
CHANDISE. I agree to return it to you
within five days, or remit $2.00
Name
Address
City
JUNE 30, 1923
THE MUSIC TRADE REVIEW
49
JUNE COLUMBIA WINDOW DISPLAY OF RECORD FEATURES
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIllllllllUIIIIIIIIIIIIIIIIHIIIIIIIir
The Columbia window
display for June was a direct
tie-up to the national ad-
vertising used by the
Columbia Co. in behalf of
"New Process" records.
In the accompanying il-
lustration it will be noted
that a giant arrow points
to a record especially pre-
pared to display the pat-
ented process of manu-
facture. Cards and rib-
bons explain the features
and direct the eye to the
record. This display can
either be used as a "one-
idea" window trim or in
conjunction with the ar-
tistic views furnished to
display the newly released
Columbia records.
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiuiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiniiiiiiiiiiii
MAKING SMALL WINDOWS ATTRACTIVE
McGEE JOINS OKLAHOMA T. M. CO.
Possibility of Arranging Attractive Displays in
Small Window Space Emphasized by Music
Shop in Memphis in Featuring "Red Moon"
Now Member of Traveling Organization of
Prominent Oklahoma Victor Distributor
There are some talking machine retailers who
still believe that an impressive window display
organization of the Oklahoma Talking Machine
Co., Victor distributor, with headquarters in
this city, has been augmented by the addition
of R. R. McGee, according to a recent an-
nouncement by E. L. Gratigny, president of the
company Mr. McGee was formerly connected
with the Schmelzer Co. and he has a wide
knowledge of the wholesale talking machine
business, making him a valuable addition to the
staff of the Oklahoma Talking Machine Co.
In a chat with The World Mr. Gratigny
stated that business has increased very rapidly
this year. He attributes this satisfactory con-
dition to the fact that plenty of rain has made
the crop outlook brighter than for a number of
years past. In fact, business has developed to
such an extent that difficulty is experienced by
this concern in supplying the demands of dealers.
OKLAHOMA CITY, OKLA., June 24.—The traveling
THE MUSIC SHOP
NOW THE H0CKETT=C0WAN MUSIC CO.
FRI-.SNO CAI... June 21.—Hockett. Bristol & Cowan,
the largest music dealers in the San Joaquin
Valley, at Merced and K streets, have very re-
Music Shop's Effective Window Display
is only possible where there is available a large cently undergone modifications of importance
expanse of plate glass front to admit of an in the music field of California. This house is
elaborate arrangement. There are others, how- one of the largest merchants of New Edison
ever, who have already learned the possibili- phonographs and Chickering and other high-
ties for making effective displays in small win- grade pianos west of Chicago. This firm is now
dows—displays that appeal because of their reorganized and incorporated under the name
originality rather than because of their size.
of Hockett-Cowan Music Co., and occupies the
The accompanying illustration affords an same quarters as the old firm. Joe Bristol re-
example of what can be accomplished in ar- signed at the inception of the new firm on ac-
ranging a display in a window barely seven count of ill health. He has been a hard worker
feet wide. The window is that of The Music and the members of the new firm express con-
Shop in Memphis, Tenn., arranged to feature siderable regret over his indisposition. J. E.
the Vocalion Red record,. "Red Moon," in con- Robbins, manager of the Visalia branch, and
nection with the appearance of the play of that C. E. Wagner, salesman, have assumed member-
name at Loew's Palace Theatre, Memphis, dur- ship in the new organization. O. S. Hockett
ing the same week. The jolly face of the moon and wife and J. E. Robbins and wife, of the
itself made a most attractive center for the Hockett-Cowan Music Co., left on Decoration
display and the signs were well placed and Day for an extended trip East. They will at-
interesting.
tend the allied music trades convention to be
held in Chicago and will also visit relatives in
G. C. YOUNG JOINS BLACKMAN STAFF various places.
J. Newcomb Blackman, president of the
Blackman Talking Machine Co., New York,
Victor wholesaler, announced recently the ap-
pointment of Grover C. Young as head of the
company's office and credit departments. Mr.
Young has been identified with several well-
known mercantile organizations and he brings
to his new post a thorough knowledge.
G. A. McLELLAN PROMOTED
BUTTE, MONT., June 21.—G. A. McLellan, con-
nected with the local headquarters of the John
Elliot Clark Co., Montana Victor distributor,
since the opening of that concern here a year
ago, was recently made manager of the local
establishment, succeeding Bessie Jackson.
SELLING MUSICAL
MERCHANDISE
By J. R. FREW
This is a practical book that describes
the methods pursued by a successful
music dealer in conducting his musical
merchandise departments. It covers
every routine problem incident to es-
tablishing and operating a depart-
ment devoted to band and orchestra
instruments.
This branch of the music industry
has had a very prosperous year and
an excellent opportunity awaits other
dealers who take it up. It requires a
small investment, gets quick turnover,
involves no risk and, in addition to
being highly profitable itself, increases
the sale of talking machines, records,
etc., and helps make a given store the
music center of its community.
READ THE CONTENTSof
THIS PRACTICAL BOOK
Chapter
From the Publisher.
Introduction.
PART I
THIS PROBLEM OF BUYING
I. Buying In General.
II. Importance of Quality In Buying.
III. Where to Buy.
IV. Future Buying.
V. Buying: for Special Sales.
VI. Some Don'ts for the Buyer.
PART II
THE PROBLEM OF PUBLICITY
VII. Advertising In General.
VIII. Space or Display Advertising.
IX. Advertising by Personal Contact.
X, Advertising Through Service.
XI. Direct and Mall Advertising.
XII. Advertising Through Musical
Attractions.
PART III
THE PROBLEM OF MANAGEMENT
XIII. Management In General.
XIV. Stock Display.
XV. The Care of Stock.
XVI. Inventory and Sales Analysis.
XVII. The Question of Credit.
XVIII. The Repair Department.
XIX. The Value of Co-operation.
FART IV
THE PROBLEM OF BELLING
XX. Selling In General.
XXI. The Sales Organization.
XXII. Psychology of Salesmanship.
XXIII. Collective Selling.
XXIV. Organizing a Band or Orchestra.
XXV. The Used Instrument Problem.
PART V
INSTRUMENTATION
XXVI. Musical Organizations and their
Instrumentation.
XXVII. The Principal Instruments of the
Band and Orchestra Described.
APPENDIX
List of Principal
Musical Merchandise
Products
FREE INSPECTION OFFER
Edward Lyman Bill, Inc..
383 Madison Avenue, New York.
You may send me, on five days' free Inspec-
tion, your book SELLING MUSICAL MER-
CHANDISE. I agree to return it to you
within five days, or remit $2.00
Name
Address
City
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