Music Trade Review

Issue: 1923 Vol. 76 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 30, 1923
THE MUSIC TRADE REVIEW
49
JUNE COLUMBIA WINDOW DISPLAY OF RECORD FEATURES
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The Columbia window
display for June was a direct
tie-up to the national ad-
vertising used by the
Columbia Co. in behalf of
"New Process" records.
In the accompanying il-
lustration it will be noted
that a giant arrow points
to a record especially pre-
pared to display the pat-
ented process of manu-
facture. Cards and rib-
bons explain the features
and direct the eye to the
record. This display can
either be used as a "one-
idea" window trim or in
conjunction with the ar-
tistic views furnished to
display the newly released
Columbia records.
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MAKING SMALL WINDOWS ATTRACTIVE
McGEE JOINS OKLAHOMA T. M. CO.
Possibility of Arranging Attractive Displays in
Small Window Space Emphasized by Music
Shop in Memphis in Featuring "Red Moon"
Now Member of Traveling Organization of
Prominent Oklahoma Victor Distributor
There are some talking machine retailers who
still believe that an impressive window display
organization of the Oklahoma Talking Machine
Co., Victor distributor, with headquarters in
this city, has been augmented by the addition
of R. R. McGee, according to a recent an-
nouncement by E. L. Gratigny, president of the
company Mr. McGee was formerly connected
with the Schmelzer Co. and he has a wide
knowledge of the wholesale talking machine
business, making him a valuable addition to the
staff of the Oklahoma Talking Machine Co.
In a chat with The World Mr. Gratigny
stated that business has increased very rapidly
this year. He attributes this satisfactory con-
dition to the fact that plenty of rain has made
the crop outlook brighter than for a number of
years past. In fact, business has developed to
such an extent that difficulty is experienced by
this concern in supplying the demands of dealers.
OKLAHOMA CITY, OKLA., June 24.—The traveling
THE MUSIC SHOP
NOW THE H0CKETT=C0WAN MUSIC CO.
FRI-.SNO CAI... June 21.—Hockett. Bristol & Cowan,
the largest music dealers in the San Joaquin
Valley, at Merced and K streets, have very re-
Music Shop's Effective Window Display
is only possible where there is available a large cently undergone modifications of importance
expanse of plate glass front to admit of an in the music field of California. This house is
elaborate arrangement. There are others, how- one of the largest merchants of New Edison
ever, who have already learned the possibili- phonographs and Chickering and other high-
ties for making effective displays in small win- grade pianos west of Chicago. This firm is now
dows—displays that appeal because of their reorganized and incorporated under the name
originality rather than because of their size.
of Hockett-Cowan Music Co., and occupies the
The accompanying illustration affords an same quarters as the old firm. Joe Bristol re-
example of what can be accomplished in ar- signed at the inception of the new firm on ac-
ranging a display in a window barely seven count of ill health. He has been a hard worker
feet wide. The window is that of The Music and the members of the new firm express con-
Shop in Memphis, Tenn., arranged to feature siderable regret over his indisposition. J. E.
the Vocalion Red record,. "Red Moon," in con- Robbins, manager of the Visalia branch, and
nection with the appearance of the play of that C. E. Wagner, salesman, have assumed member-
name at Loew's Palace Theatre, Memphis, dur- ship in the new organization. O. S. Hockett
ing the same week. The jolly face of the moon and wife and J. E. Robbins and wife, of the
itself made a most attractive center for the Hockett-Cowan Music Co., left on Decoration
display and the signs were well placed and Day for an extended trip East. They will at-
interesting.
tend the allied music trades convention to be
held in Chicago and will also visit relatives in
G. C. YOUNG JOINS BLACKMAN STAFF various places.
J. Newcomb Blackman, president of the
Blackman Talking Machine Co., New York,
Victor wholesaler, announced recently the ap-
pointment of Grover C. Young as head of the
company's office and credit departments. Mr.
Young has been identified with several well-
known mercantile organizations and he brings
to his new post a thorough knowledge.
G. A. McLELLAN PROMOTED
BUTTE, MONT., June 21.—G. A. McLellan, con-
nected with the local headquarters of the John
Elliot Clark Co., Montana Victor distributor,
since the opening of that concern here a year
ago, was recently made manager of the local
establishment, succeeding Bessie Jackson.
SELLING MUSICAL
MERCHANDISE
By J. R. FREW
This is a practical book that describes
the methods pursued by a successful
music dealer in conducting his musical
merchandise departments. It covers
every routine problem incident to es-
tablishing and operating a depart-
ment devoted to band and orchestra
instruments.
This branch of the music industry
has had a very prosperous year and
an excellent opportunity awaits other
dealers who take it up. It requires a
small investment, gets quick turnover,
involves no risk and, in addition to
being highly profitable itself, increases
the sale of talking machines, records,
etc., and helps make a given store the
music center of its community.
READ THE CONTENTSof
THIS PRACTICAL BOOK
Chapter
From the Publisher.
Introduction.
PART I
THIS PROBLEM OF BUYING
I. Buying In General.
II. Importance of Quality In Buying.
III. Where to Buy.
IV. Future Buying.
V. Buying: for Special Sales.
VI. Some Don'ts for the Buyer.
PART II
THE PROBLEM OF PUBLICITY
VII. Advertising In General.
VIII. Space or Display Advertising.
IX. Advertising by Personal Contact.
X, Advertising Through Service.
XI. Direct and Mall Advertising.
XII. Advertising Through Musical
Attractions.
PART III
THE PROBLEM OF MANAGEMENT
XIII. Management In General.
XIV. Stock Display.
XV. The Care of Stock.
XVI. Inventory and Sales Analysis.
XVII. The Question of Credit.
XVIII. The Repair Department.
XIX. The Value of Co-operation.
FART IV
THE PROBLEM OF BELLING
XX. Selling In General.
XXI. The Sales Organization.
XXII. Psychology of Salesmanship.
XXIII. Collective Selling.
XXIV. Organizing a Band or Orchestra.
XXV. The Used Instrument Problem.
PART V
INSTRUMENTATION
XXVI. Musical Organizations and their
Instrumentation.
XXVII. The Principal Instruments of the
Band and Orchestra Described.
APPENDIX
List of Principal
Musical Merchandise
Products
FREE INSPECTION OFFER
Edward Lyman Bill, Inc..
383 Madison Avenue, New York.
You may send me, on five days' free Inspec-
tion, your book SELLING MUSICAL MER-
CHANDISE. I agree to return it to you
within five days, or remit $2.00
Name
Address
City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JUNE 30, 1923
CONDUCTED BY V. D. WALSH
CHAIRMAN OF BROADCASTERS' ASS'N MAKES STATEMENT
Paul B. Klugh Takes Exception to Article Appearing in the Last Issue of The Review—Gives
in Detail the Attitude Which His Association Assumes on Copyright Situation
Paul B. Klugh, executive chairman of the
recently organized National Association of
Broadcasters, with headquarters in New York,
which takes in a number, though not in any
sense all, of the larger radio broadcasting sta-
tions of the country, takes issue with, some of
the statements made in the article in the Music
Publishers' Section of The Review last week
entitled: "Ask Mechanical Royalties for Broad-
casting Songs."
Mr. Klugh declares that the American So-
ciety of Composers, Authors and Publishers does
not offer licenses to broadcasting stations at
nominal figures, as stated in the article, and
that "the amounts they ask would be a hard-
ship on any broadcasting station, in addition to
which no assurance is given that the amounts
will not be very materially increased during the
years to come.
"Furthermore," he says, "broadcasters do not
recognize the right of any publisher or body of
publishers to collect money for licenses granted
under the Copyright Act, because broadcasters
maintain that they do not 'publicly perform for
profit.' " This is, of course, a matter of opinion
which the courts will probably be called upon
to decide.
Mr. Klugh also questions the intimation thai
standard publishers are members of the Society
of Composers, Authors and Publishers, there be-
ing only the name of one standard publisher on
the list in the hands of the broadcasting asso-
ciation, and that concern having consistently re-
fused to release its music for mechanical repro-
duction.
Regarding the reference to the attempts being
made by the Broadcasters' Association to line
up amateur songwriters, small publishers, etc.,
Mr. Klugh states that his organization does
not intend to encourage or assist publishers or
songwriters to form any so-called independent
association regardless of statements to that
POPULAR STANDARDS IN DEMAND I
RED - SEAL.
"SERIES-
CAPITOL MARCH
CONNECTICUT MARCH
effect emanating from trade sources, and he
also denies that the Association has ever sent
letters and contracts generally to the trade sug-
gesting the assignment of mechanical rights in
exchange for broadcasting privileges. Said Mr.
Klugh: "We, however, have a commonsense
workable plan which should be encouraged by
every publisher, songwriter and trade paper,
which will be briefly described, and we object
to the characterization of our well-merited ef-
forts as 'absurd' and 'unmitigated gall,' as is
done in the article."
The Executive Chairman of the Broadcasters'
Association also questioned the attitude of The
Review in handling the entire radio question
from the angle of the music publisher and his
interests rather than impartially and with the
broadcasters' interests also in mind. In refer-
ence to this it may be stated that The Review
has a direct opinion on this entire question,
which it has presented in its columns and which
it sees no reason to change from the informa-
tion contained in the Broadcasters' Association
statement.
In view of what has been said and published
regarding the plans of this new organization of
broadcasters, which at this time does not take
in the number of stations such as those con-
trolled by the Radio Corp. of America, the
Westinghouse interests, the General Electric
Co., etc., which operate independently, a state-
ment of some of the hopes and plans of the
broadcasters as outlined by Mr. Klugh will
likely prove interesting to the music publishing
fraternity. These statements are offered here-
with without comment:
"The National Association of Broadcasters
has no fight with any publisher or songwriter
inside or outside of the American Society of
Composers, Authors and Publishers," writes Mr.
Klugh in his statement.
"The stations belonging to our members are
not conducted for profit, and for this reason
compensation is not paid to the artists who
perform. These stations cost many hundreds
of thousands of dollars yearly to maintain. All
this money is going out and nothing coming
in. The grave question confronting broadcast-
ers is whether radio entertainment can be per-
manently maintained without paying artists and
performers, and if such payment is to be made,
where is the money to come from?
"The National Association of Broadcasters
proposes to develop an income for members
partially to support the very meritorious and
worthy purpose of paying artists what they
rightfully deserve. To this end the Broadcast-
ers' Association contracts with publishers or
songwriters to broadcast their music. If a song
is well known or is put out by a regularly
organized music publisher, they expect no re-
turn in any manner whatsoever for their broad-
casting efforts. However, where a publisher
does not maintain, and perhaps has not the
means of employing professional departments,
and the entire organization which goes with
successful music publishing, the Broadcasters'
Association asserts that it can create a market
for the music of such publishers and in return
for this service is entitled to a small and fair
percentage of the mechanical royalties if, when,
and as created. This is obviously fair.
"There is no force known to man having the
potentiality of radio broadcasting. Through it,
in one week, a musical composition which pos-
sesses merit can be introduced to eight million
listeners, many of whom are at remote points,
SONGS THAT SELL
1
You Know You Belong
to Somebody Else
(So Why Don't You Leave Me Alone ?)
Down Among the Sleepy
Hills of Tennessee (new)
Dearest
(You're the Nearest to My Heart)
— You Tell Her—I Stutter
When Yon Walked Oat Someone Else
Walked Right In
(new)
Indiana Moon (new)
Pickles (new)
That Old Gang of Mine (new)
— L o v e (My Heart Is Calling YOB) (new)
Ala Moana (new)
I Wish I Co«ld Cry Over Someone (new)
Home (new)
Some Day You'll Cry Over Someone
Homesick
Nuthin' But
By the Shallmar

Open Yonr Arms, My Alabamy
Ivy (Cling to Me)
Some Little Someone
Some Sunny Day
Come on Home
Just a Little Love Song
Yankee Doodle Blues
Universal Dance Folio for 1923
IRVING BERLIN'S NEW
Music Box Revue
Crinoline Days
Lady of the Evening
Porcelain Maid
Pack Up Your Sins
= Will She Come From the East?
Little Red Lacquer Cage
— The
Bring On the Pepper
and Go To The Devil
IRVING BERLIN, Inc.
1607 Broadway* New York
in small villages, in towns, at cross roads, on
farms, in the mountains, in other words, people
located where they would never be influenced
by the expensive plugging programs of regular
publishing practice. Furthermore, when these
people hear a song on the radio and like it,
they have no means of knowing when they may
hear it again. It is not like the phonograph,
where, .if a song is liked, it can be turned on
again and heard over. If they like a song which
has been broadcasted, their only recourse if they
want to hear it again is to go out and buy the
roll, or record, or sheet music, and it is at this
very point that the broadcasters maintain
they can perform great services to publishers
and create a market for records, rolls and sheet
music where it has never been before. It is
a mistaken idea that broadcasting destroys the

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