Music Trade Review
Issue: 1923 Vol. 76 N. 11 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
6
MARCH 17, 1923
NATIONAL ADVERTISING
to sell the playing of the immor-
tal pianists to 12,000,000 homes
^^^^^
—homes of good taste and of ample means; homes where a
reproducing piano can be bought—will be, if you follow up
promptly and forcefully. Never before have reproducing pianos
been advertised in so impressive a manner. Never before has
the public been told as clearly what a reproducing piano is and
what it does. Study the full page advertisement reproduced
herewith. It appears in the Saturday Evening Post, March 17,
1923, starting a national campaign of publicity which will be
continuous during the balance of the
year. See how it is written from exact-
ly the angle which will be most helpful
to you in making sales.
In these
magazines:
The Saturday Evening
lOSt
giant of the weeklies;
read by men and women in
every walk of life; representative
of every line of industry. Waited
for, believed in. It, alone, is
bought by more than 2,000,000
people every week—and statis-
tics show that each copy is read
by an average of four people.
In addition, the Welte-Mignon*
story will be told in the—
Quality Group of
Magazines—made
'Tic,
up of
Review of Reviews, World's Work,
Century, Scribner's,
Atlantic
Monthly and Harper's — as a
whole, probably the oldest
and most influential magazines
published in the United States
and,—
House and Garden—
\
the truly home magazine of the
publishing world. In this great
publication the Welte-Mignon*
will be advertised by a type of
copy which is specially designed
to appeal to this particular type
of readers.
VogUe, also on the Welte-
VOOUE
ss.
Mignon* list—is too well-known
to need comment. Advertisers
agree that Vogue is one of the
most successful magazines pub-
lished.
The Welte-Mignon* structure
of supremacy is NOW com-
plete — it offers the dealer:
A reproducing mechanism of recognized supremacy for
C
exactness in recording and reproducing the master
pianists' playing.
The fastest growing library of reproducing music in the
C
field which for artists' name value, careful selection of
numbers and for price is unequalled.
^ T The great asset of being able to obtain the Welte-
^L.Mignon* in instruments of every price class. This
means you need stock only one library; have only one basic
selling scheme and conduct only one concentrated adver-
tising campaign to reach every class of reproducing piano
prospect.
Ml And NOW—a national advertising campaign that will
^ U bring the Welte-Mignon* story of supremacy into the
homes of your community and offers you at the same time
the advertising co-operation that will bring the prospects to
your stores.
Write for details
THE AUTO PNEUMATIC ACTION CO,
12th Avenue and 51st Street
NEW YORK
This attention-compelling advertising
will help you sell your WELTE-MlGNON*
equipped Reproducing Pianos
*This modernized Welte-Mignon is LICENSED under the original Welte patents
THE MUSIC TRADE REVIEW
6
MARCH 17, 1923
NATIONAL ADVERTISING
to sell the playing of the immor-
tal pianists to 12,000,000 homes
^^^^^
—homes of good taste and of ample means; homes where a
reproducing piano can be bought—will be, if you follow up
promptly and forcefully. Never before have reproducing pianos
been advertised in so impressive a manner. Never before has
the public been told as clearly what a reproducing piano is and
what it does. Study the full page advertisement reproduced
herewith. It appears in the Saturday Evening Post, March 17,
1923, starting a national campaign of publicity which will be
continuous during the balance of the
year. See how it is written from exact-
ly the angle which will be most helpful
to you in making sales.
In these
magazines:
The Saturday Evening
lOSt
giant of the weeklies;
read by men and women in
every walk of life; representative
of every line of industry. Waited
for, believed in. It, alone, is
bought by more than 2,000,000
people every week—and statis-
tics show that each copy is read
by an average of four people.
In addition, the Welte-Mignon*
story will be told in the—
Quality Group of
Magazines—made
'Tic,
up of
Review of Reviews, World's Work,
Century, Scribner's,
Atlantic
Monthly and Harper's — as a
whole, probably the oldest
and most influential magazines
published in the United States
and,—
House and Garden—
\
the truly home magazine of the
publishing world. In this great
publication the Welte-Mignon*
will be advertised by a type of
copy which is specially designed
to appeal to this particular type
of readers.
VogUe, also on the Welte-
VOOUE
ss.
Mignon* list—is too well-known
to need comment. Advertisers
agree that Vogue is one of the
most successful magazines pub-
lished.
The Welte-Mignon* structure
of supremacy is NOW com-
plete — it offers the dealer:
A reproducing mechanism of recognized supremacy for
C
exactness in recording and reproducing the master
pianists' playing.
The fastest growing library of reproducing music in the
C
field which for artists' name value, careful selection of
numbers and for price is unequalled.
^ T The great asset of being able to obtain the Welte-
^L.Mignon* in instruments of every price class. This
means you need stock only one library; have only one basic
selling scheme and conduct only one concentrated adver-
tising campaign to reach every class of reproducing piano
prospect.
Ml And NOW—a national advertising campaign that will
^ U bring the Welte-Mignon* story of supremacy into the
homes of your community and offers you at the same time
the advertising co-operation that will bring the prospects to
your stores.
Write for details
THE AUTO PNEUMATIC ACTION CO,
12th Avenue and 51st Street
NEW YORK
This attention-compelling advertising
will help you sell your WELTE-MlGNON*
equipped Reproducing Pianos
*This modernized Welte-Mignon is LICENSED under the original Welte patents
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