Classic Mode

Music Trade Review

Issue: 1923 Vol. 76 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
6
MARCH 17, 1923
NATIONAL ADVERTISING
to sell the playing of the immor-
tal pianists to 12,000,000 homes
^^^^^
—homes of good taste and of ample means; homes where a
reproducing piano can be bought—will be, if you follow up
promptly and forcefully. Never before have reproducing pianos
been advertised in so impressive a manner. Never before has
the public been told as clearly what a reproducing piano is and
what it does. Study the full page advertisement reproduced
herewith. It appears in the Saturday Evening Post, March 17,
1923, starting a national campaign of publicity which will be
continuous during the balance of the
year. See how it is written from exact-
ly the angle which will be most helpful
to you in making sales.
In these
magazines:
The Saturday Evening
lOSt
giant of the weeklies;
read by men and women in
every walk of life; representative
of every line of industry. Waited
for, believed in. It, alone, is
bought by more than 2,000,000
people every week—and statis-
tics show that each copy is read
by an average of four people.
In addition, the Welte-Mignon*
story will be told in the—
Quality Group of
Magazines—made
'Tic,
up of
Review of Reviews, World's Work,
Century, Scribner's,
Atlantic
Monthly and Harper's — as a
whole, probably the oldest
and most influential magazines
published in the United States
and,—
House and Garden—
\
the truly home magazine of the
publishing world. In this great
publication the Welte-Mignon*
will be advertised by a type of
copy which is specially designed
to appeal to this particular type
of readers.
VogUe, also on the Welte-
VOOUE
ss.
Mignon* list—is too well-known
to need comment. Advertisers
agree that Vogue is one of the
most successful magazines pub-
lished.
The Welte-Mignon* structure
of supremacy is NOW com-
plete — it offers the dealer:
A reproducing mechanism of recognized supremacy for
C
exactness in recording and reproducing the master
pianists' playing.
The fastest growing library of reproducing music in the
C
field which for artists' name value, careful selection of
numbers and for price is unequalled.
^ T The great asset of being able to obtain the Welte-
^L.Mignon* in instruments of every price class. This
means you need stock only one library; have only one basic
selling scheme and conduct only one concentrated adver-
tising campaign to reach every class of reproducing piano
prospect.
Ml And NOW—a national advertising campaign that will
^ U bring the Welte-Mignon* story of supremacy into the
homes of your community and offers you at the same time
the advertising co-operation that will bring the prospects to
your stores.
Write for details
THE AUTO PNEUMATIC ACTION CO,
12th Avenue and 51st Street
NEW YORK
This attention-compelling advertising
will help you sell your WELTE-MlGNON*
equipped Reproducing Pianos
*This modernized Welte-Mignon is LICENSED under the original Welte patents
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADERBVIEW
MARCH 17, 1923
These are the Phantom Hands of a
thousand immortal pianists; their glorv
ous genius preserved forever, through the
miracle of WeltcMignon reproduction
Only one in a thousand knows
what a Reproducing Piano really is
E W people know how a reproducing fidelity. None other gives the perfect "Float'
piano differs from a regular foot- ing Crescendo," that ultimate touch of genius
operated player piano. But the dif- that makes faultless reproduction possible.
ference is vast. The latter plays
And in these twenty years the master pian-
certain musical notes, punched into a player roll. ists of the world have preserved their art in
The only expression possible is that which over two thousand master records. The Welte-
the operator gives through the use of levers. Mignon Library can never be equalled. Many
The Reproducing Piano is an electrically of the artists will never play again, but their
operated instrument that reproduces the play- phantom hands will live forever through their
ing of great pianists. Not only does it play Welte-Mignon records.
the musical notes, but it also brings forth
The Welte-Mignon* is built into almost
every touch in technique, every subtlety of every famous make of piano, your own favorite
expression and tone color, in fact, you hear among them, either Grand or Upright. Its ar
the actual playing of a master musician.
tistic value cannot be pictured or described
any more than can a musical
The Reproducing Piano was
composition. But i t can be
invented twenty years ago. It
The Welte-iMignon* brings
heard at any good piano store.
was the Welte-Mignon. Ever
such mailers as these
A brochure explaining the
since it has remained supreme.
into your home—
D'Albert, Busoni, Carreno,
Welte-Mignon * in greater detail
After you have heard it, you will
Conradi, Danziger, Dohnanyi,
will be sent to you upon request.
be convinced that no other mech-
Gabrilowitsch, Ganz, Grieg,
Lamond,
Leschetizky,
Lhe-
Address the A U T O PNEUMATIC
anism has been devised that re'
vinne, Mero, Paderewski,
ACTION C O . , 12th Avenue and
cords and then reproduces a pian-
Saint'Saens, SamarofF, Schar-
wenka, Schelling, B l o o m '
51st Street, New York City.
ist's playing with such absolute
field-Zeisler.
•(Licensee)
iMear it—in comparison, there's a nearby dealer
\i modernised Welte-Mignon is LICENSED under the original Welte patents
Lt_
. ,
3
?rhaps you ask, " W h a t is the 'Welte^
on' ?"* It is a separate mechanism which, installed
a grand or upright piano, plays the instrument
v^rande
Hardman
Hazelton
in exactly the same way that some talented musi-
cian played when he made the master reproducing
roll. The Welte-Mignon * in a piano is practically
Ivers-Pond
Kranich & Bach
invisible and does not interfere with manual playing.
A few of the many pianos now equipped with the
Welte-Mignon * are listed below:
Kurtzmann
Mehlin & Son
Sohmer

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