Music Trade Review

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THE MUSIC TRADE REVIEW
SOUTHERN VICTOR DEALERS MEET
WIRELESS TELEPHONE SITUATION
Hold Most Successful Annual Convention in
Mobile—Addressed by Gov. W. P. G. Harding
Ralph L. Freeman, Director of Distribution of
Victor Talking Machine Co., Offers Interesting
Comment in Letter to E. F. Droop & Sons Co
MOBILE, ALA., May 27.—The Southern Victor
Dealers' Association held its annual convention
here last week and attracted over 100 Victor
wholesalers and dealers from Alabama, Missis-
sippi, Louisiana, Georgia, Florida, Tennessee and
the Carolinas. The two days allotted to the
convention were taken up with an elaborate pro-
gram, in which discussions of business problems
received full attention.
A number of interesting addresses were made
at the business session and at the banquet which
closed the convention, the principal banquet
speaker being Governor W. P. G. Harding, of
the Federal Reserve Board, who advised the talk-
ing machine men to establish closer relations
with their bankers on a basis of frankness. He
said that the banker had a perfect right to de-
mand frankness on the part of the customer.
"And," said Mr. Harding, "you have the right
to insist that the banker be equally frank with
you. If, when you apply for a loan, the banker
smiles, pats you on the back and says, 'I would,
but the Federal Reserve Board won't let me,' then
you look him straight in the eye and tell him
'You're another'."
The new association officers are John V. Du-
gan, of New Orleans, president; Dan Orndorff,
Knoxville, vice-president; W. H. Cummings,
Huntsville, Ala., treasurer, and E. W. Wilson,
Jr., of New Orleans, secretary.
At the close of the convention the visiting
dealers were the guests of W. H. Reynalds. the
well-known local Victor wholesaler and dealer,
on a trip down Mobile Bay on the steamer "Bay
Queen."
NEW POST FORJ. J. DOHERTY
Appointed Assistant Manager of Buffalo Colum-
bia Branch in Place of H. C. Cardoza
J. J. Doherty has been appointed assistant man-
ager of the Buffalo branch of the Columbia
Graphophonc Co. Mr. Doherty comes to the
Buffalo branch as assistant manager from the
Philadelphia branch, where he has been stationed
for several months past, and takes the place of
H. C. Cardoza, who resigned a few days ago.
H. W. Webb-Peploe, sales representative of
the Baltimore branch, was a visitor at Columbia
Craphophone headquarters this past week. His
visit was for the purpose of discussing plans for
the coming season.
John McKenna, manager of the Chicago
branch of the Columbia Graphophonc Co., is
making arrangements to visit New York head-
quarters during the week of the Jubilee Music
Convention, and while here will spend consider-
able time at Columbia headquarters discussing
plans for Fall business.
SONORA INJTHE WALDORF
Handsome Art Model Installed in Famous Hotel
Visitors Praise Its Tone and Appearance
Visitors to the handsome oak room in the fa-
mous Waldorf-Astoria Hotel, New York, have
commented enthusiastically on the artistic ap-
pearance of a Jacobean Robespierre Sonora art
model, which was installed in this room a few
weeks ago. George E. Brightson, president of
the Sonora Phonograph Co., was responsible in
a considerable measure for the honor bestowed
upon the Sonora phonograph by the Waldorf-
Astoria management.
W. D. WARREN IN NEW QUARTERS
W. D. Warren, who has built up a very ex-
cellent business in talking machines, records
and player rolls in Denver, Col., has just moved
to a new location in that city at 238 Fifteenth
street. He is carrying a very large stock and
has equipped the establishment in a manner that
should prove most attractive to purchasers.
JUNE 3,
In answer to an inquiry made of the Victor
Talking Machine Co. by E. F. Droop & Sons
Co., Victor wholesalers in Washington, D. C,
regarding the possible effects of the wireless
telephone developments on the trade, Ralph L.
Freeman, Director of Distribution of the Victor
Co., offered the following reply, which is of gen-
eral interest to talking machine men. Mr. Free-
man said:
"During the recent months in which there has
been so much publicity and apparent interest in
wireless telephony we have been paying close
attention to the development of that art to de-
termine what, if any, relationship it bore to our
own industry but we are not involved in any
way which would justify the use of our name in
connection with any wireless telephone appa-
ratus, as we understand is being done. So far
our conclusions are that the wireless telephone
makes a strong appeal to the imagination of
people when they first come into contact with
it; that it probably has a good prospect for the
future through the development of its utility in
transmitting reports, etc., but that it will not
prove of lasting interest as a home amusement
proposition. To claim a permanent place in the
market as a home amusement product that
product must give results of a very high quality
and the fact that to-day the telephone with its
direct wire transmission is still very imperfect
leads us to believe that the development of the
wireless telephone to the point where the very
annoying features of imperfect transmission are
eliminated is probably still a long way off.
"We are in touch with the people who we be-
lieve are most likely to progress most rapidly
in the development of the wireless telephone
and it will be our aim not to overlook any op-
portunity to make any arrangement that might
benefit the Victor trade, but, as indicated above,
the situation to-day is so uncertain that we are
interested only as an observer."
io double
VourIncome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer^
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
STEWARD TO OPEN VICTOR SHOP
Attractive New Harrisburg Establishment to Be
Unico-equipped Throughout
BALTIMORE, MIL, May 29.—Cohen & Hughes, of
this city, have concluded arrangements whereby
Ray E. Steward, a successful Harrisburg busi-
ness man, will open an exclusive Victor shop
in Hagerstown, Md. Judging by the success
which has crown'ed Mr. Steward's endeavors in
other lines, success is predicted for his new
enterprise. A short talk with Mr. Steward is
amply convincing that he will leave nothing
undone to put the Victor and piano interests
which he represents before the Hagerstown pub-
lic in a high-class and energetic manner. His
showrooms will be Unico-equipped throughout
and will afford customers the same restful at-
mosphere in which to select records as has been
found so productive of results in progressive
communities throughout the country.
Mr.
Steward feels that this environment as created
by the Unico staff, coupled with the lines which
he will handle, will mean a distinct advance for
the music industry not only in Hagerstown, but
in surrounding country.
BROWN HAS THE COLUMBIA LINE
LOVELAND, O., May 29.—Jacob Brown has
opened a Grafonola department in his store in
this city and intends to push the Columbia prod-
ucts in a very vigorous way. Mr. Brown is an
old Columbia man, in a measure, having come
into the Southwest Ohio district with Mr. Fred,
a Columbia dealer in Lebanon, O. He has
built up a large and successful business, having
had his store in Loveland for thirty years, and
twenty-two years in the same location. Mr.
Brown has a brother who is one of the largest
Columbia dealers in Atlanta, Ga.
1922
If
—JS-J
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
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pedia of the kind of information that
will positively double your income.
Don't miss your chance.
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