Music Trade Review

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
VOL LXXIV. No. 22.
Published Every Saturday by Edward Lyman Bill, Inc., at 373 Fourth Ave., New York.
June 3, 1922
siD
"THE ROLL
OFHONOR"
CONSUMER CONTACT
Let us prove, to you, how the latest development of the U. S. EXCHANGE PLAN assures
"CONSUMER CONTACT." Absence of "CONSUMER CONTACT" is the greatest weakness of
the retail trade—players are sold, but nothing is done, besides circularizing, to perpetuate the patron-
age of their owners.
The U. S. EXCHANGE PLAN is the foe of cut-price rolls—it standardizes the value of new
and old rolls. It has been our answer, for more than a year, to the appeals of the trade for not
only a reduction in the price of word rolls, but a constructive selling plan.
U. S. Rolls Are Not Competitive!
Neither Dealers in Nor Makers of Musical Instruments Are
Financially Interested in the Manufacture of U. S. Rolls
UNITED STATES MUSIC COMPANY
2934-2938 West Lake Street, Chicago
122 Fifth Avenue, New York
THE
PLAYER
ROLLS
Sell More Rolls—You'll Sell More Players!