Music Trade Review
Issue: 1921 Vol. 72 N. 23 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
4, 1921
THE
MUSIC
TRADE
REVIEW
49
PERIOD DESIGNS POPULAR ON COAST VICTROLAS IN ZANESVILLE SCHOOLS
J. W. Boothe, of Barker Bros., Los Angeles,
Tells How Their Department Handles Their
Large Period Talking Machine Business
During his recent visit to New York prior to
attending the conventions in Chicago J. W.
Boothe, general manager of the music depart-
Twenty Machines for School Use Ordered by
Board of Education of That City
ZANESVILLE, O., May 31.—After weeks of discus-
sion and controversy between the board of educa-
tion and local music dealers as to which talk-
ing machine should be employed in teaching
music appreciation to school children here
twenty Victrolas were to-day delivered to the
fifteen school buildings, and C. L. Hetzler, su-
pervisor of music, is mapping out a course in
appreciation to be used during the rest of the
year. In the Fall the appreciation courses com-
piled by Mrs. Frances Clark, of the Victor Talk-
ing Machine Co., will be used in all the schools,
according to Mr. Hetzler.
Through a special arrangement with the
Spence Music Co., local Victor dealer, the
Board of Education will be allowed to meet
their half of the cost by the payment of Lib-
erty Bonds, while the children of the schools
will finish the payment by giving concerts for
the public.
J,€> ~ io double
VourIncome
FINE NEW MUSIC SHOP FOR BUTTE
Big Montana City Adds A. W. Hunt Piano Co.
to Its Enterprises
J. W. Boothe
ment of Barker Bros., of this city, and a number
of branch stores in southern California, stated
that they were averaging better than the sale
of one period talking machine a day. "Period
talking machines," he said, "are part of the
general selling campaign of Barker Bros., who,
in the big campaign for the home beautiful,
adapt them to the general selling scheme of the
successful furnishing of the home.
"When a customer comes and asks for a talk-
ing machine our salesmen first find out what
the general character of the customer's home is,
what furniture he has in his living room, and
then they proceed to adapt the period that is
best fitted to make a harmonious scheme for the
home. If necessary, our salesmen go to the
customer's home and view his living room.
"This may seem a revolutionary method in
selling talking machines, but when this is talked
to the customer intelligently he immediately
gets the idea that you are trying to place in
his home a talking machine that will strictly
conform to the type of furniture which he has."
BUTTE, MONT., May 31.—A new music store,
which bids fair to rank high among the best
in the great Northwest, was lately opened here
by the A. W. Hunt Piano Co., under the man-
agement of Leonard Waters, well known in
local musical merchandise ' circles. The shop
occupies the premises at 115 West Park street.
The entire lower floor of the building, which
has undergone extensive repairs to house the
Hunt equipment, is given over to sheet music,
talking machines and records and six sound-
proof Victrola booths. The floor is beautifully
and appropriately furnished throughout. On
the mezzanine floor of the establishment are the
pianos. On its opening day the store was the
Mecca for thousands of music lovers who lis-
tened to orchestral renditions of the latest hits
which the Hunt Co. has so well helped to
boost. Work was . begun on the store two
months ago.
The Sonora Shop, 203 West Broadway, is now
being run as a branch store under the manage-
ment of R. J. Hunt, a brother of the owner of
the new store.
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
>alking machines they would handle, the
way they would map out their talking
machine department, etc.
USES AN EFFECTIVE ROAD SIGN
MEMPHIS, TENN., May 31.—Reinliardt's, 52 South
Main street, Columbia dealer, is using a road
sign in the country territory as a medium for
effective publicity, featuring the Columbia line.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
GRAFONOLAS AT FOOD SHOW
SPRINGFIELD, MO., June 1.—The Heer Stores Co.,
of this city, well-known Columbia dealer, fea-
tured an attractive exhibit of Columbia Grafo-
MILES ^MEMPHIS
CITY LIMITS
Some book, eh? Yes, and some encyclo-
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover
cost of same.
Grafonola Exhibit at Springfield, Mo., Show
nolas at the recent Pure Food Show, held in
the Springfield Convention Hiall. The company
secured forty excellent prospects, many of which
have materialized into Grafonola sales.
Name
How Reinhardt's Booms the Columbia
This road sign is reproduced herewith and its
attractiveness has produced excellent results.
Firm
Street
Citv and State.
4, 1921
THE
MUSIC
TRADE
REVIEW
49
PERIOD DESIGNS POPULAR ON COAST VICTROLAS IN ZANESVILLE SCHOOLS
J. W. Boothe, of Barker Bros., Los Angeles,
Tells How Their Department Handles Their
Large Period Talking Machine Business
During his recent visit to New York prior to
attending the conventions in Chicago J. W.
Boothe, general manager of the music depart-
Twenty Machines for School Use Ordered by
Board of Education of That City
ZANESVILLE, O., May 31.—After weeks of discus-
sion and controversy between the board of educa-
tion and local music dealers as to which talk-
ing machine should be employed in teaching
music appreciation to school children here
twenty Victrolas were to-day delivered to the
fifteen school buildings, and C. L. Hetzler, su-
pervisor of music, is mapping out a course in
appreciation to be used during the rest of the
year. In the Fall the appreciation courses com-
piled by Mrs. Frances Clark, of the Victor Talk-
ing Machine Co., will be used in all the schools,
according to Mr. Hetzler.
Through a special arrangement with the
Spence Music Co., local Victor dealer, the
Board of Education will be allowed to meet
their half of the cost by the payment of Lib-
erty Bonds, while the children of the schools
will finish the payment by giving concerts for
the public.
J,€> ~ io double
VourIncome
FINE NEW MUSIC SHOP FOR BUTTE
Big Montana City Adds A. W. Hunt Piano Co.
to Its Enterprises
J. W. Boothe
ment of Barker Bros., of this city, and a number
of branch stores in southern California, stated
that they were averaging better than the sale
of one period talking machine a day. "Period
talking machines," he said, "are part of the
general selling campaign of Barker Bros., who,
in the big campaign for the home beautiful,
adapt them to the general selling scheme of the
successful furnishing of the home.
"When a customer comes and asks for a talk-
ing machine our salesmen first find out what
the general character of the customer's home is,
what furniture he has in his living room, and
then they proceed to adapt the period that is
best fitted to make a harmonious scheme for the
home. If necessary, our salesmen go to the
customer's home and view his living room.
"This may seem a revolutionary method in
selling talking machines, but when this is talked
to the customer intelligently he immediately
gets the idea that you are trying to place in
his home a talking machine that will strictly
conform to the type of furniture which he has."
BUTTE, MONT., May 31.—A new music store,
which bids fair to rank high among the best
in the great Northwest, was lately opened here
by the A. W. Hunt Piano Co., under the man-
agement of Leonard Waters, well known in
local musical merchandise ' circles. The shop
occupies the premises at 115 West Park street.
The entire lower floor of the building, which
has undergone extensive repairs to house the
Hunt equipment, is given over to sheet music,
talking machines and records and six sound-
proof Victrola booths. The floor is beautifully
and appropriately furnished throughout. On
the mezzanine floor of the establishment are the
pianos. On its opening day the store was the
Mecca for thousands of music lovers who lis-
tened to orchestral renditions of the latest hits
which the Hunt Co. has so well helped to
boost. Work was . begun on the store two
months ago.
The Sonora Shop, 203 West Broadway, is now
being run as a branch store under the manage-
ment of R. J. Hunt, a brother of the owner of
the new store.
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
>alking machines they would handle, the
way they would map out their talking
machine department, etc.
USES AN EFFECTIVE ROAD SIGN
MEMPHIS, TENN., May 31.—Reinliardt's, 52 South
Main street, Columbia dealer, is using a road
sign in the country territory as a medium for
effective publicity, featuring the Columbia line.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
GRAFONOLAS AT FOOD SHOW
SPRINGFIELD, MO., June 1.—The Heer Stores Co.,
of this city, well-known Columbia dealer, fea-
tured an attractive exhibit of Columbia Grafo-
MILES ^MEMPHIS
CITY LIMITS
Some book, eh? Yes, and some encyclo-
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover
cost of same.
Grafonola Exhibit at Springfield, Mo., Show
nolas at the recent Pure Food Show, held in
the Springfield Convention Hiall. The company
secured forty excellent prospects, many of which
have materialized into Grafonola sales.
Name
How Reinhardt's Booms the Columbia
This road sign is reproduced herewith and its
attractiveness has produced excellent results.
Firm
Street
Citv and State.
Future scanning projects are planned by the International Arcade Museum Library (IAML).