Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
JUNE 4, 1921
A LIVE COLUMBIA DEALER
THE MODERN MUSIC ENTERTAINER
IDEN PAYNE WITH CARAVAN
F. C. Jacobs Doing Thriving Grafonola Business
at Stevens Point, Wis.
Portable Phonograph Taking the Place of the
German Band, Street Fiddler and Singer as a
Means of Getting Money From Householders
Stage Director for Frohman Interests to Ad-
dress Gatherings of Edison Dealers
Stevens Point, Wis., is a town of about 7,500
population and F. C. Jacobs, Columbia dealer
in that thriving community, is an old pioneer in
the music industry. He has spent many years
Window Display Featuring Columbia Record
in the business and through the use of consist-
ent and effective publicity is known throughout
the section of country as "The Columbia Man."
The photograph shown herewith, featuring a
window display prepared by Mr. Jacobs on be-
half of the Columbia record, "Where the Lan-
terns Glow," is typical of the publicity methods
used by this progressive Columbia dealer.
NEW MUSIC SHOP IN PEORIA
Peoria, 111., has a new music shop capitalized
at $30,000, in which Russell L. Stutzman, former-
ly of Bloomington, is interested. The newly
formed organization takes over the C. E.
Wheelock & Co.'s Victrola department. The
main floor of the storeroom, which was formerly
occupied by the latter concern, will be used by
the new firm.
EDISON DEALERS MEET IN ST. LOUIS
Herewith is shown a quartet of Edison men
who attended the St. Louis dealers' meeting,
held at the Hotel Statler, on April 25. From
left to right they are: T. J. Leonard, general
manager, Thomas A. 'Edison, Inc.; J. J. Calla-
The old-fashioned German band, the wander-
ing violinist, the vocal soloist, who for years
have been entertaining the residents of the apart-
ment houses in the uptown part of New York,
are being replaced these days by the portable
phonograph. It is not uncommon now to hear
the strains of an operatic aria ascending from
the back yard. The peripatetic music venders
are now using these portable phonographs to
good purpose. Quite a repertoire of music is
carried in the record form and the tastes of the
community are served whether it be classic or
jazz music, while vocal and violin solos are also
on the program. This portable phonograph is
certainly an improvement on the old German
band and where the machine is a good one and
the records selected worth while it certainly has
an element of advertising value for the talking
machine dealer which cannot be overlooked.
Among the other operatic and theatrical stars
who will address the Edison dealers at their
Caravan Convention sessions in New York, New
Orleans, Chicago and Vancouver, this June, will
be Iden Payne, who, for the past four years,
has been the general stage director for Chas.
NEW SUMMER VICTOR FOLDER ISSUED
Attractive Piece of Literature Designed to
Stimulate Sales of Small Models
The Victor Talking Machine Co. has just
issued a most attractive and generally appealing
bit of literature for the use of dealers in de-
veloping Summer business. It is in the form of
a folder, with an attractive Summer scene in
colors on the cover, and is captioned: "This
Summer—a Victrola." The center of the folder
is in the form of a spread and shows illustra-
tions, together with descriptions of Victrolas
IV, VI, VIII, IX and No. 80. The folder is
designed to permit of the dealer's own imprint
on the back and should prove of distinct value
in stimulating Summer sales.
NEW KINDERGARTEN RECORDS
Columbia Co.'s Educational Department Issues
Twelve Records for Children
The educational department of the Columbia
Graphophone Co. has issued twelve new kin-
dergarten records in the series it established a
few months ago. The set now comprises twenty
records, offering eighty selections in all of the
world's best music, spe-
cially interpreted for
the child's needs. Ap-
proved by Patty Smith
Hill, associate profes-
sor, Teachers' College,
Columbia
University,
and personally super-
vised by her assistants
in the Horace Mann
School of Teachers'
College, Ethel M. Rob-
inson, Helene Kneip
and Louise Birch, these
records represent re-
markably fine interpre-
tations of these classics
for the purpose.
Through the large
sales already secured
prominent
educators
have come to recognize
the distinctive charac-
ter of the work the
Edison Men at St. Louis Convention
Columbia educational
ban, Edison supervisor; A. H. Curry, president department is doing for the schools of the
and general manager, Texas-Oklahoma PHono- country. Not only have they testified that these
graph Co., Dallas, Tex., and J. W. Scott, Am- records are ideal for children, but that the en-
berola supervisor.
tire series is excellent school equipment.
Iden Payne
Frohman, Inc. . Among other plays that he
has produced for the Frohman interests have
been "Declassee," "The Off Chance," "Belinda"
and "The Lady of the Camelias," with Etjiel
Barrymore; "Dear Brutus," with William Gil-
lette; "Humpty Dumpty" and "At the Villa
Rose," with Otis Skinner, and the Barrie play,
"Mary Rose," with Ruth Chatterton. During the
same period he has concurrently held the posi-
tion of visiting professor of dramatic art at the
Carnegie Institute of Technology at Pittsburgh
His other important productions, independent of
Charles Frohman, Inc., in New York, have been
"Caesar's Wife," with Billy Burke; "Justice,"
with John Barrymore, and "Pendennis," with
John Drew. Mr. Payne won his spurs as a pro-
ducer in connection with what is known as the
Repertory Movement, in England.
The subject of Mr. Payne's address to the Edi-
son dealers is to have an interesting angle on
their training and will be entitled "If Salesmen
Were Actors."
SAMAROFF TO MAKE RECORDS
Famous Pianist, Who Has Been Heard Witn
Favor Throughout Country, to Record Ex-
clusively for Victor Talking Machine Co.
Olga Samaroff, the distinguished pianist, in
fact one of the foremost women pianists before
the American public, recently signed a thrc-e-
year contract to make records exclusively for
the Victor Talking Machine Co. The first
records of Mme. Samaroff will be announced at
an early date, as this prominent artist recentlv
made extended visits to the Victor laboratories.
Mme. Samaroff just recently finished a series
of eight Beethoven recitals in Aeol'an Hall,
New York. Her interpretations of the piano
sonatas of the great master came in for the
highest praise. The critic of the Sun said:
"The undertaking was one of serious character
and it was carried forward in a serious spirit.
Mme. Samaroff is a pianist of more than com-
mon intelligence, a devoted student of her art,
and a woman of alert mind. Her playing of
the adagio of opus 106 was a truly beautiful
performance."