Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 28, 1920
MUSIC
TRADE
REVIEW
9
Electora is fully patented under pat-
ent No. 1,320,224 granted October
28, 1919. It nvas the first motor
of its kind marketed and has been
manufactured since February 1919.
It is no longer an experiment but is
nonv a recognised standard accessory
to the player piano. The public is
therefore fully protected.
Installed in an Hour I
Beady forYears of Service
All C a n Dance
While Electora Plays
HE complete automatic operation
of the player piano by the Electora
is the delight of the young people
and a big selling argument.
T
I r\ /HY doesn't someone invent a player piano that is actually
v J c x automatic—a complete real player?" That question has been
asked thousands of times by owners of instruments and merchants.
The Electora is the complete answer to that question. It is more than an answer, for it
makes every player piano complete—absolutely automatic—and puts volume and interpre-
tation under complete control of both the inexperienced and the trained musician, by means
of its wonderful lever-controlled throat.
And it can be installed with very little effort in your display parlors or in the owner's
home, by anyone who can handle simple tools.
The Electric Motor
For Player Pianos
Trade Murk Registered
Quiet Running—Simple—Satisfactory
Perfect Control
of Expression
HE possibilities of interpretation
by even the unskilled appeals to
every member of the family, and
is the wonder of even the t r a i n e d
musician.
T
There's a waiting demand for the Electora right in the home of every player piano owner
in your community.
And beside, your sales prospects on player instruments will be
multiplied when you demonstrate for your patrons an Electora equipped player piano.
P^ B u s i l l C S S ^ ' v e dealers are proving this every day. They are increasing their
-r*
*.
sales of instruments and player rolls, making a liberal profit on instal-
D O O S t e r
lations in pianos already sold, and putting new life into their entire
business. You can't afford to pass up or put off the opportunity which the Electora offers
for the fall and holiday trade this year.
Important
F
O
•HI
O
T
HE Electora complete, encased
in container, is only 7 inches in
diameter and lOinches hieh. The
case is of pure aluminum, rust-proof
dust-proof, and vibration proof. The
attachment on top is the throat by
means of which accurate control of
tone volume is attained.
(Weighs only 12 founds J
r
d
e
TSJ
r
It is Adaptable to any make of player piano; Quiet Running; com-
pletely Automatic in operation; Readily Adjusted in tone volume;
Universal Motor, operating with either direct or alternating current;
Automatically re-rolls and stops.
We f urn ' sri with your first order, a quantity of beautiful booklets,
beautifully
illustrated
in colors and bearing your imprint, for distribu-
t i v e 1MOW tion among your patrons. The booklet fully describes and presents to
player owners and prospects the desirable features of the Electora in the home entertainment.
Now in preparation; Complete Selling Plans together with our Dealer Helps—send in your
order now—and let's get started.
Motor Player Corporation
538 Lake Shore Drive
CHICAGO