Music Trade Review

Issue: 1920 Vol. 71 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 28, 1920
MUSIC
TRADE
REVIEW
9
Electora is fully patented under pat-
ent No. 1,320,224 granted October
28, 1919. It nvas the first motor
of its kind marketed and has been
manufactured since February 1919.
It is no longer an experiment but is
nonv a recognised standard accessory
to the player piano. The public is
therefore fully protected.
Installed in an Hour I
Beady forYears of Service
All C a n Dance
While Electora Plays
HE complete automatic operation
of the player piano by the Electora
is the delight of the young people
and a big selling argument.
T
I r\ /HY doesn't someone invent a player piano that is actually
v J c x automatic—a complete real player?" That question has been
asked thousands of times by owners of instruments and merchants.
The Electora is the complete answer to that question. It is more than an answer, for it
makes every player piano complete—absolutely automatic—and puts volume and interpre-
tation under complete control of both the inexperienced and the trained musician, by means
of its wonderful lever-controlled throat.
And it can be installed with very little effort in your display parlors or in the owner's
home, by anyone who can handle simple tools.
The Electric Motor
For Player Pianos
Trade Murk Registered
Quiet Running—Simple—Satisfactory
Perfect Control
of Expression
HE possibilities of interpretation
by even the unskilled appeals to
every member of the family, and
is the wonder of even the t r a i n e d
musician.
T
There's a waiting demand for the Electora right in the home of every player piano owner
in your community.
And beside, your sales prospects on player instruments will be
multiplied when you demonstrate for your patrons an Electora equipped player piano.
P^ B u s i l l C S S ^ ' v e dealers are proving this every day. They are increasing their
-r*
*.
sales of instruments and player rolls, making a liberal profit on instal-
D O O S t e r
lations in pianos already sold, and putting new life into their entire
business. You can't afford to pass up or put off the opportunity which the Electora offers
for the fall and holiday trade this year.
Important
F
O
•HI
O
T
HE Electora complete, encased
in container, is only 7 inches in
diameter and lOinches hieh. The
case is of pure aluminum, rust-proof
dust-proof, and vibration proof. The
attachment on top is the throat by
means of which accurate control of
tone volume is attained.
(Weighs only 12 founds J
r
d
e
TSJ
r
It is Adaptable to any make of player piano; Quiet Running; com-
pletely Automatic in operation; Readily Adjusted in tone volume;
Universal Motor, operating with either direct or alternating current;
Automatically re-rolls and stops.
We f urn ' sri with your first order, a quantity of beautiful booklets,
beautifully
illustrated
in colors and bearing your imprint, for distribu-
t i v e 1MOW tion among your patrons. The booklet fully describes and presents to
player owners and prospects the desirable features of the Electora in the home entertainment.
Now in preparation; Complete Selling Plans together with our Dealer Helps—send in your
order now—and let's get started.
Motor Player Corporation
538 Lake Shore Drive
CHICAGO
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW
THE VALUE OF PLAYER KNOWLEDGE
Daaquard Player Action School Courses Take
Up Every Branch of Study—Ball Session Be-
gins September 1 With a Special Course
it was the purpose that the student be given the
opportunity of acquainting himself with the con-
struction of the intricate parts of the action.
The accompanying photograph illustrates
Milton L. Cheek, chief instructor of the Dan-
AUGUST 28,
1920
the general routine of the school—the study
periods and the lectures, and occur generally
when a particular group of students wants in-
formation on a certain subject.
The Fall session offering a special course of
There are many tuners or' player-piano re-
pairmen throughout the country who have only
a' very superficial knowledge of player mechan-
ism. They are familiar with the operation of
ail action—they know, perhaps, the function of
the holes in a tracker-bar, of the valves, of the
striking pneumatics and of the larger bellows
which constitute the bottom action, but the
majority of them are not familiar with the exact
construction of these various parts and the
reasons and principles of operation which are
in back of each.
The Danquard Player Action School was
founded many years ago with the idea of offer-
ing to repairmen and tuners an avenue of gain-
ing a thorough knowledge of every make of
player mechanism. Not only were the princi-
ples of the various actions to be explained, but
Milton Cheek Explaining the Striking Pneumatic to Danquard Students
quard Player Action School, explaining the twelve days' duration will be offered to prospec-
intricate operation of the striking pneumatic to tive students beginning September 1. This spe-
a group of interested students. In this same cial course has an interesting course of study
way are the other parts discussed, the student and prospective students are requested to apply
being able in this manner to compile notes for direct to chief instructor, Mr. Cheek, for full
future references and use. These explanations information. The school address is 609 West
as pictured in this photograph are in addition to Fifty-first street, New York City.
A GOOD REPUBLIC WINDOW DISPLAY
G W. Eikelberger & Co., of Hagerstown, Md.,
Make Good Use of Republic Jazz Kids Idea
The Republic Jazz Kids, used so effectively in
Republic advertising matter, is being applied
by Republic dealers throughout the country as
G. W. Eikelberger & Co., of Hagerstown, Md.,
whose recent window is illustrated in conjunc-
tion with this story, have made exceptional use
of the illustration contained in the Republic
June bulletin. As can be seen by this photo-
graph, enlargements have been made of the
illustrations, which combined with the regular
advertising literature released by the Republic
Leabarjan "Mentor" No. 3, With Stand
Enables anyone to make perfect music
rolls. Thousands of unpublished selec-
tions are wanted by player-piano
owners.
A Splendid Side-Line Seller
Write for money-making facts, to
Manufacturing Company
HAMILTON,
-
OHIO, U. S. A.
Export Department : 256 Broadway, New York
Republic Window Display Designed by Eikelberger & Co.
a means of effective window displays. The hu- Corp., presented a window with immense sales
man appeal of these two characters has proven possibilities. The Eikelberger Co. is to be con-
a sales producer by means of their sheer origi- gratulated on the original way it has fea-
nality and attractiveness.
tured the Republic product.

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