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THE MUSIC TRADE
JANUARY 31, 1920
57
REVIEW
J. FRED COOTS IS ENTHUSIASTIC
Assistant Manager of McKinley Music Co. Finds
New Number Popular
200% Profit
That's what yon make on every copy of
"Century" you sell. That makes It worth while
pushing, doesn't it?
Will you help us help you make
"Century Edition"
more popular in your town than ever by co-
operating with us in our great national
advertising—for your direct benefit?
Ads now running in eight of America's best
magazines.
Drop a card to-day for our free co-operative
hook-ups.
Century Music Pub. Co.
231-235 West 40th Street, NEW YORK
OFFERS PRIZE_FOR NEW CHORUS
Gilbert & Friedland, Inc., recently inserted ad-
vertisements in nearly 500 daily papers asking
song writers throughout the country to fur-
nish extra choruses for Wolfe Gilbert's new
comedy song, "Will It Ever Be the Same
Again," and offering to pay $25 for the ones
accepted.
Wolfe Gilbert wrote so many extra choruses
for the song himself that he ran out of ideas.
Incidentally the contestant would naturally have
to hear the number in order to get the rhythm,
etc. So the advertising stunt may bring sub-
stantial returns in more than one direction.
[JEROME H
HITS
All I Have Are Sunny Weather Friends
The Irish Were Egyptians Long Ago
My Isle of Golden Dreams
When It's Moonlight on the Swannee Shore
Darktown Dancin' School
I'll Bring a Rose
Your Eyes Have Told Me So
Hand in Hand Again
In Your Arms
JEROME
fc
YORJC
DETROIT
inm i nmiminiiii n mi mm mini iimiininniinimii MINIUM nnnilinmil 'imillllllllllffllT
J. Fred Coots, assistant manager of the New
York office of the McKinley Music Co., is very
enthusiastic over the
results his company is
obtaining on their new
ballad hit, "Pickaninny
Blues," described as a
waltz lullaby. The or-
chestras are getting big
results and the number
is becoming q u i t e
popular w i t h stage
folk.
Mr. Coots, who han-
dles the mechanical re-
production
contracts
for his firm, reports
that it is being record-
J. Fred Coots
ed by practically every
talking machine record and music roll manufac-
turing organization of the country. The whole
McKinley organization is behind the number
and Mr. Coots expects that it will be as popular
as their "Sweet Hawaiian Moonlight," which
was, and is still, a number of great popularity.
Incidentally "Sweet Hawaiian Moonlight" has
been recorded for talking machines both as a
song and as an instrumental number.
FEIST USING SUNDAY SUPPLEMENTS
Full Page in Pictorial Section of New York
Tribune Features Latest Songs
Leo Feist, Inc., had a full-page announcement
in the January 11 issue of the Sunday New
York Tribune on the song hits from the Oliver
Morosco musical comedy success, ."Linger
Longer, Letty." The page appeared in the roto-
gravure section and carried a large reproduction
of Charlotte Greenwood, who plays the stellar
role in the show.
The songs "Twentieth Century Lullaby,"
'•'Linger Longer, Letty" and "Climbing the Lad-
der of Love" were given feature positions in the
publicity, and music and words of the choruses
of those numbers were reproduced. Among
the other songs mentioned were "Did You, My
Boy?" "Let's Pretend," "Strawberry Glide, 1 '
"Mechanical Doll," "It's Just the Movement"
and "Slow Town Is Jazz Town Now."
THIS BEAUTIFUL BALLAD SONG
K, IS MAKING A WONDERFUL HIT
"When the World
Is Sound Asleep"
Send for Trial Order, 6c to Jobbers
"A MOTHER'S LOVE"
"JAZZLAND FOR ME"
2 songK of unusual merit, attractive title pages.
Dealers write for "special offer" before ordcriug.
OTTO H. FOOSE MUSIC CO.
237 North 8th Street
Reading:, l»a.
Tfoucantgo
wrong with
any'Feist*
• •
MYSTERY
A wonderful tune that you'll
rave over. We think it's as
good as "THE VAMP."
Write for Dealer »' Price*
LEO.
F E I S T , Inc., FEIST Bid*, New York
FAVORITE MARCHES (Instrumental)
"On the Square" (Columbia Record)
' 'The American Red Cross"
' 'Mothers of Democracy"
7c
Vocal
7c
"On the Square" A very pleasing song air.
PANELLA MUSIC CO..
PITTSBURGH. PA.
ALWAYS IN DEMAND
SECULAR
Evening Brings Rest and You
There's A Long-, Long Trail
The Magic of Your Eyes
My Rosary for You
Mother Machree
Kiss Me Again
Starlight Love
Can't Yo' Heah Me Callin*. Caroline
Ring Out! Sweet Bells of Peace
Spring's a Lovable Ladye
Dear Little Boy of Mine
Sorter Miss You
Smllln' Through
Who Knows?
Values
SACRED
Teach Me To Pray
I Come To Thee
The Silent Volee
A Little While
It Was For M«-
Ever At Best
AND MANY OTHERS