Music Trade Review
Issue: 1920 Vol. 70 N. 5 - Page 66
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
58
THE MUSIC TRADE REVIEW
JANUARY 31, 1920
Remarkable Waltz Song Success. On All Records and Rolls
Chicago
WILLOW LAN6
McKINLEY MUSIC COMPANY
New York
Victor November Record
Emerson December Record
INTRODUCES THE VAUDOGRAPH
CHICAGO PUBLISHERS IN NEW HOME
ASIATIC FOX-TROT COMING SOON
Benj. Levy Inventor of a Song and Motion Pic-
ture Device Which Should Meet With Favor
Riviera Music Co. Also Announce Reorganiza-
tion of Various Department Staffs
Gilbert & Friedland Number Wins Approval in
Try-outs With New York Orchestras
Benj. Levy, general manager of B. D. Nice &
Co., the well-known music publishing house, is
the inventor of a new device known as the
"Vaudograph," a combination of song and mo-
tion pictures, which can be readily shown in the
motion picture houses throughout the country.
While this idea and method of exploiting the
B. D. Nice & Co.'s songs are mast original and
entertaining, the way in which the publicity is
put over makes the whole also attractive. The
publishers have already made arrangements with
hundreds of motion picture houses to show the
initial reel of "Vaudographs." Among other
things it shows the famous Mosconi Family,
Ted Lewis and his jazz band and the Rath
Bros., as well as the Cameron Sisters, and each
turn is shown in connection with the rendition
oi' either "Tents of Arabs," ''Romance" or
"Wond'ring," songs from the Nice catalog.
By the way, all these performers use the num-
bers* as their musical theme this season. While
the actual film itself only runs a matter of
twelve to fifteen minutes, the novelty creates
unusual interest and the series of films to follow
the initial offering should be awaited with in-
terest. No doubt as long as the idea is pat-
ented, the publicity will get over for a some-
what longer period than would be the case if
it were unprotected.
CHICAGO, I I I . , January 26.— The Riviera Music
Co., prominent music publishers of this city,
announce their removal to their new headquar-
ters in the Chateau Theatre Building.
Among the successful selections published by
the Riviera Company are '"1 Don't Want the
Dollies That Da.ice i.i the Follies," "Lonesome
for You," "In That Paradise of Love," "Sweet-
heart of Mine," "Beautiful Eyes," and "Mar-
riage Life Blues."
M. B. Lee, president of the company, states
that extens.ve plans have been perfected for
the ensuing year and that the advertising de-
partment has planned a number of extensive
and especially unique advertising campaigns.
The reorganization of the professional staff
of the company has just been completed. The
new staff is made up as follows: Ethwell Man-
son, chief composer and director of staff; M.
B. Lee, lyric editor; Sig. G. 1>. Lombardi, ar-
ranger of band and orchestra; L. M. Firestone,
director of song advertising; Margaret Hancock
Viers, director of song publicity; Rhue Gill,
traveling professional manager; Florence Tosch
and Robert Long, directors of professional de-
partment, and Lila McBride, director of phono-
graph and player roll department.
L. Wolfe Gilbert, for the firm of Gilbert &
Friedland, Inc., recently accepted for publica-
tion a number called "Afghanistan," described
as an Asiatic fox-trot, written by Wm. Wilander
and Harry Donnelly. The song appears to be a
hit in the making despite the fact that the piano
copies are only now being rushed to press. E.
Z. Xutting, of the F. W. Woolworth syndicate,
has already given Gilbert & Friedland one of
the biggest general orders ever placed for a
popular number.
A dance arrangement of "Afghanistan" by J.
S. Glickman was recently, tried out by Landau's
orchestra at Churchill's, New York, and Lanin's
orchestra at "Roseland." In each place it ap-
parently made an immediate hit. The publishers
look for it to be one of the biggest orchestra
successes of the present season.
«~ BEGIN NATIONAL CAMPAIGN
Irving Berlin, Inc., will shortly inaugurate
a big national advertising campaign in behalf
of their new song, "When My Baby Smiles."
It is understood that over $35,000 in national
publicity in addition to the appropriation of
various other channels of exploitation will be
involved in this big publicity drive. The entire
Berlin organization will be behind the number
and it is expected that it will be exploited as a
number of the hit class in a very short space
of time.
Sam Fox, of the Sam Fox Pub. .Co., of Cleve-
land, O., has recently been receiving the con-
gratulations of his friends on the arrival of a
baby girl in his home.
"WHENMYBABYSMILES"
BY IRVING BERLIN
Biggest Song Hit in the Music World.
Over 300 Vaudeville Artists Singing It
IRVING BERLIN, Inc., 1587 B'way, N. Y.
"WHEN YOU'RE LONELY"
A Big HIT From the House of F1FER
Get Your Copies Now, 7c.
ADVANCE ORDERS NOW
BEING TAKEN FOR
"HUSH-A-BYE LAND"
A BEAUTIFUL NEW 3 0 c NUMBER
WONDERFUL TITLE PAGE
INTRODUCTORY PRICE, 15c.
Many Dealers are already in line
on our
PROFIT SHARING PLAN
ASK ABOUT IT IF YOU WANT TO
KEEP YOUR CASH REGISTER BUSY
C. ARTHUR F1FER MUSIC CO.
QUINCY, ILLINOIS
Al Jolson's Sensational Song HlT
"SWANEE"
By GEORGE GERSHWIN
DEALERS, ATTENTION!
THIS IS SOME SONG
C. C. CHURCH & COMPANY
60 ALLYN ST., HARTFORD. CONN.
Succeuort to CHURCH. PAXSON A CO.. N«w York
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
3 2 1 W e s t 4 3 d Street
N e w York City
T. B. HARMS & FRANCIS, DAY & HUNTER
62 West 45th.Street
SONGS
That Reach
Every Heart
Tremendous
Sellers
*A.J.StasnymusicCo.
56 W. 45th St.,
New York
New York
We Are the Publishers
of the Terrific
Song Success
Roses oi Picardy
Featured by JOHN McCORMACK
CHAPPELL & CO., Ltd.
41 East 34th Street
NEW YORK
347 Yonge Street
TORONTO. CAN.
BUY YOUR MUSIC FROM
BOSTON
WALTER JACOBS
8 Bosworth St.,
BOSTON, MASS.
» S ee Dixie First"
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHKRS,
PRINTERS AND ENGRAVERS OF MUSIC
Main Offices: 62-64 Stanhope St., Boston.
Branch Houses* New York and Chicago
58
THE MUSIC TRADE REVIEW
JANUARY 31, 1920
Remarkable Waltz Song Success. On All Records and Rolls
Chicago
WILLOW LAN6
McKINLEY MUSIC COMPANY
New York
Victor November Record
Emerson December Record
INTRODUCES THE VAUDOGRAPH
CHICAGO PUBLISHERS IN NEW HOME
ASIATIC FOX-TROT COMING SOON
Benj. Levy Inventor of a Song and Motion Pic-
ture Device Which Should Meet With Favor
Riviera Music Co. Also Announce Reorganiza-
tion of Various Department Staffs
Gilbert & Friedland Number Wins Approval in
Try-outs With New York Orchestras
Benj. Levy, general manager of B. D. Nice &
Co., the well-known music publishing house, is
the inventor of a new device known as the
"Vaudograph," a combination of song and mo-
tion pictures, which can be readily shown in the
motion picture houses throughout the country.
While this idea and method of exploiting the
B. D. Nice & Co.'s songs are mast original and
entertaining, the way in which the publicity is
put over makes the whole also attractive. The
publishers have already made arrangements with
hundreds of motion picture houses to show the
initial reel of "Vaudographs." Among other
things it shows the famous Mosconi Family,
Ted Lewis and his jazz band and the Rath
Bros., as well as the Cameron Sisters, and each
turn is shown in connection with the rendition
oi' either "Tents of Arabs," ''Romance" or
"Wond'ring," songs from the Nice catalog.
By the way, all these performers use the num-
bers* as their musical theme this season. While
the actual film itself only runs a matter of
twelve to fifteen minutes, the novelty creates
unusual interest and the series of films to follow
the initial offering should be awaited with in-
terest. No doubt as long as the idea is pat-
ented, the publicity will get over for a some-
what longer period than would be the case if
it were unprotected.
CHICAGO, I I I . , January 26.— The Riviera Music
Co., prominent music publishers of this city,
announce their removal to their new headquar-
ters in the Chateau Theatre Building.
Among the successful selections published by
the Riviera Company are '"1 Don't Want the
Dollies That Da.ice i.i the Follies," "Lonesome
for You," "In That Paradise of Love," "Sweet-
heart of Mine," "Beautiful Eyes," and "Mar-
riage Life Blues."
M. B. Lee, president of the company, states
that extens.ve plans have been perfected for
the ensuing year and that the advertising de-
partment has planned a number of extensive
and especially unique advertising campaigns.
The reorganization of the professional staff
of the company has just been completed. The
new staff is made up as follows: Ethwell Man-
son, chief composer and director of staff; M.
B. Lee, lyric editor; Sig. G. 1>. Lombardi, ar-
ranger of band and orchestra; L. M. Firestone,
director of song advertising; Margaret Hancock
Viers, director of song publicity; Rhue Gill,
traveling professional manager; Florence Tosch
and Robert Long, directors of professional de-
partment, and Lila McBride, director of phono-
graph and player roll department.
L. Wolfe Gilbert, for the firm of Gilbert &
Friedland, Inc., recently accepted for publica-
tion a number called "Afghanistan," described
as an Asiatic fox-trot, written by Wm. Wilander
and Harry Donnelly. The song appears to be a
hit in the making despite the fact that the piano
copies are only now being rushed to press. E.
Z. Xutting, of the F. W. Woolworth syndicate,
has already given Gilbert & Friedland one of
the biggest general orders ever placed for a
popular number.
A dance arrangement of "Afghanistan" by J.
S. Glickman was recently, tried out by Landau's
orchestra at Churchill's, New York, and Lanin's
orchestra at "Roseland." In each place it ap-
parently made an immediate hit. The publishers
look for it to be one of the biggest orchestra
successes of the present season.
«~ BEGIN NATIONAL CAMPAIGN
Irving Berlin, Inc., will shortly inaugurate
a big national advertising campaign in behalf
of their new song, "When My Baby Smiles."
It is understood that over $35,000 in national
publicity in addition to the appropriation of
various other channels of exploitation will be
involved in this big publicity drive. The entire
Berlin organization will be behind the number
and it is expected that it will be exploited as a
number of the hit class in a very short space
of time.
Sam Fox, of the Sam Fox Pub. .Co., of Cleve-
land, O., has recently been receiving the con-
gratulations of his friends on the arrival of a
baby girl in his home.
"WHENMYBABYSMILES"
BY IRVING BERLIN
Biggest Song Hit in the Music World.
Over 300 Vaudeville Artists Singing It
IRVING BERLIN, Inc., 1587 B'way, N. Y.
"WHEN YOU'RE LONELY"
A Big HIT From the House of F1FER
Get Your Copies Now, 7c.
ADVANCE ORDERS NOW
BEING TAKEN FOR
"HUSH-A-BYE LAND"
A BEAUTIFUL NEW 3 0 c NUMBER
WONDERFUL TITLE PAGE
INTRODUCTORY PRICE, 15c.
Many Dealers are already in line
on our
PROFIT SHARING PLAN
ASK ABOUT IT IF YOU WANT TO
KEEP YOUR CASH REGISTER BUSY
C. ARTHUR F1FER MUSIC CO.
QUINCY, ILLINOIS
Al Jolson's Sensational Song HlT
"SWANEE"
By GEORGE GERSHWIN
DEALERS, ATTENTION!
THIS IS SOME SONG
C. C. CHURCH & COMPANY
60 ALLYN ST., HARTFORD. CONN.
Succeuort to CHURCH. PAXSON A CO.. N«w York
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
3 2 1 W e s t 4 3 d Street
N e w York City
T. B. HARMS & FRANCIS, DAY & HUNTER
62 West 45th.Street
SONGS
That Reach
Every Heart
Tremendous
Sellers
*A.J.StasnymusicCo.
56 W. 45th St.,
New York
New York
We Are the Publishers
of the Terrific
Song Success
Roses oi Picardy
Featured by JOHN McCORMACK
CHAPPELL & CO., Ltd.
41 East 34th Street
NEW YORK
347 Yonge Street
TORONTO. CAN.
BUY YOUR MUSIC FROM
BOSTON
WALTER JACOBS
8 Bosworth St.,
BOSTON, MASS.
» S ee Dixie First"
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHKRS,
PRINTERS AND ENGRAVERS OF MUSIC
Main Offices: 62-64 Stanhope St., Boston.
Branch Houses* New York and Chicago
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