Music Trade Review
Issue: 1920 Vol. 70 N. 21 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
22, 1920
THE MUSIC TRADE REVIEW
45
SOUTHERN VICTOR DEALERS HOLD ANNUAL CONVENTION TWO THOUSAND TONE TESTS BOOKED
Jobbers and Retailers Gather at Birmingham to Discuss Live Trade Topics in Important Annual
Meeting—New Officers Elected—Mrs. Frances E. Clark an Honored Guest
Officers of Southern Victor Dealers' Association and Mrs. Clark
Left to Right: F. E. Mahoney, Rhodes-Mahoney Furniture Co., Chattanooga, Term., Retiring President; B. B.
Burton, Cable-Shelby-Burton Piano Co., Birmingham, Ala., President; Mrs. Frances E. Clark, Victor Talking
Machine
Co., Camden N. J.; R. G. Brice Parker-Gardner Co., Charlotte, N. C., Vice-President; W. H. Cum-
M
mings, Cummings Furniture & Hardware Co., Huntsville, Ala., Treasurer.
EDISON JOBBERS HOLD TWO DAY CONFERENCE IN OGDEN
Edison jobbers from the Rocky Mountain and
West Coast districts held a regional conference
A. Edison, Inc., was in attendance, as well as
representatives of the Edison jobbers at San
PYancisco, P o r t -
land, L o s An-
geles, Helena and
Denver. H. L.
Proudfit, the Edi-
son jobber at Og-
den, acted as host.
T h e delegates
are: Eront row,
left to right—H.
L. Proudfit, presi-
dent of the Proud-
fit
Sporting
Goods Co., Og-
den; T. S. Hutch-
ison, Edison trav-
eler, and Laur-
ence Taylor, both
cf the Proudfit
Sporting G o o d s
Co. Back row,
left to right—H.
G. Farchen, presi-
dent of the Mon-
tana Phonograph
Co., Helena; A.
E. Emrick, Edi-
son traveler for
the Denver Dry
Goods Co., Den-
ver; A. C. Ireton,
vice-president and
general manager
E d i s o n Phono-
graphs, Ltd., San
Francisco, P o r t -
land and L o s
Angeles jobbers;
William Maxwell,
vice-p r e s i d e n t
Delegates to Edison Jobbers' Conference at Ogden, Utah
on April 26 and 27, at the Hermitage Hotel in Thos. A. .Edison, Inc., Orange, N. J.; O. A.
Lovejoy, manager Los Angeles branch Edison
Ogden Canyon, near Ogden, Utah.
Most of the two days' meeting was devoted Phonographs, Ltd., and H. L. Marshall, man-
to a discussion of the 1920 promotion plans ager Portland branch of Edison Phonographs,
evolved by the 'Edison laboratories and which Ltd.
A. D. Clark, the manager of sales promotion
were reported at the meeting- to have been re-
ceived with great favor by dealers in that sec- of Edison Phonographs, Ltd., is not shown in
group because he was selected as official photog-
tion.
William Maxwell, vice-president of Thomas rapher to snap the picture.
Imposing List of Edison Artists Will Appear in
All Parts of the Country This Fall—Dealers
Are Relieved of Many Details
More than two thousand tone-test recitals
have already been booked by the Edison labora-
tories for the coming Fall, and more than a mil-
lion people are expected to witness these per-
formances.
Every available Edison artist has been engaged
for this work, including many who have pre-
viosly appeared in tone-test recitals and repre-
senting a veritable host of distinguished talent.
Notwithstanding this fact, the Edison labora-
tories are constantly searching for such new
artists as give promise of future success. In
volume of business done the recital department
of the Edison laboratories is probably the larg-
est booking agency in the world to-day.
Practically every city and town of importance
in the United States and Canada will witness a
tone-test recital this Fall, some for the third
and fourth time. It is estimated that the people
who have already witnessed these performances
now number several millions. What is consid-
ered a distinctive feature in this connection is
the fact that tone-tests can be given in the
same cities time and again, and each time they
will gain, rather than lose, their value both as an
entertaining factor and sales adjunct.
Emphasis is placed on the fact that the 1920
sales promotion plans, which were announced
to the trade on March 1, provide for removing
from the dealers' shoulders a great share of the
work and responsibility which attend the numer-
out details incidental to these recitals, a fea-
ture which has been generously applauded by
dealers on every hand.
The list of artists who are expected to appear
is an imposing one and includes many whose
appearances with the Metropolitan Opera or
with other leading organizations have won for
them remarkable tributes. Among these artists
are:
Marie Rappold, Marie Tiffany, Cecil Arden,
Alice Verlet, Odette Le Fontenay, Marie Mor-
risey, Betsy Lane Shepard, Claire Lillian Peteler,
Amy Ellerman, Marion Evelyn Cox, Elvira
Leveroni, Helen Newitt, Sibyl Sanderson Fagan,
Leeta Corder, Mario Laurenti, Hardy William-
son, Glen Ellison and George Wilton Ballard.
ATLANTA EDISON DEALERS TO MEET
The Edison Dealers' Association of the At-
lanta, Ga., jobbing territory is planning a con-
vention to be held in Atlanta the first week
in June. H. Lester Marvil, of Waycross, sec-
retary of the Association, has sent a call to 375
Edison dealers to attend, and there is every
indication that the coming convention will sur-
pass those preceding it, both in attendance and
success. Definite announcement as to the exact
dates of the convention will be made within the
next few days.
NEW BOOTHS FOR KIESELHORST CO.
J. S. Kieselhorst, of the Kieselhorst Piano Co.,
Victor dealers of St. Louis, Mo., will soon add
eight new demonstration booths to his talking
machine department. Some time ago he dis-
posed of his piano business to devote his en-
tire time to the selling of machines and records.
DATES FOR CARAVAN CONVENTION
The dates cf the stops to be made by the
Edison Caravan Convention, which was an-
nounced in last week's Review, are as follows:
New York, July 7 and 8; Chicago, July 12 and
13; San Francisco, July 19 and 20. Names of
the speakers and members of the cast for the five
one-act plays will be announced later.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
MAY
22, 1920
THE MUSIC TRADE REVIEW
45
SOUTHERN VICTOR DEALERS HOLD ANNUAL CONVENTION TWO THOUSAND TONE TESTS BOOKED
Jobbers and Retailers Gather at Birmingham to Discuss Live Trade Topics in Important Annual
Meeting—New Officers Elected—Mrs. Frances E. Clark an Honored Guest
Officers of Southern Victor Dealers' Association and Mrs. Clark
Left to Right: F. E. Mahoney, Rhodes-Mahoney Furniture Co., Chattanooga, Term., Retiring President; B. B.
Burton, Cable-Shelby-Burton Piano Co., Birmingham, Ala., President; Mrs. Frances E. Clark, Victor Talking
Machine
Co., Camden N. J.; R. G. Brice Parker-Gardner Co., Charlotte, N. C., Vice-President; W. H. Cum-
M
mings, Cummings Furniture & Hardware Co., Huntsville, Ala., Treasurer.
EDISON JOBBERS HOLD TWO DAY CONFERENCE IN OGDEN
Edison jobbers from the Rocky Mountain and
West Coast districts held a regional conference
A. Edison, Inc., was in attendance, as well as
representatives of the Edison jobbers at San
PYancisco, P o r t -
land, L o s An-
geles, Helena and
Denver. H. L.
Proudfit, the Edi-
son jobber at Og-
den, acted as host.
T h e delegates
are: Eront row,
left to right—H.
L. Proudfit, presi-
dent of the Proud-
fit
Sporting
Goods Co., Og-
den; T. S. Hutch-
ison, Edison trav-
eler, and Laur-
ence Taylor, both
cf the Proudfit
Sporting G o o d s
Co. Back row,
left to right—H.
G. Farchen, presi-
dent of the Mon-
tana Phonograph
Co., Helena; A.
E. Emrick, Edi-
son traveler for
the Denver Dry
Goods Co., Den-
ver; A. C. Ireton,
vice-president and
general manager
E d i s o n Phono-
graphs, Ltd., San
Francisco, P o r t -
land and L o s
Angeles jobbers;
William Maxwell,
vice-p r e s i d e n t
Delegates to Edison Jobbers' Conference at Ogden, Utah
on April 26 and 27, at the Hermitage Hotel in Thos. A. .Edison, Inc., Orange, N. J.; O. A.
Lovejoy, manager Los Angeles branch Edison
Ogden Canyon, near Ogden, Utah.
Most of the two days' meeting was devoted Phonographs, Ltd., and H. L. Marshall, man-
to a discussion of the 1920 promotion plans ager Portland branch of Edison Phonographs,
evolved by the 'Edison laboratories and which Ltd.
A. D. Clark, the manager of sales promotion
were reported at the meeting- to have been re-
ceived with great favor by dealers in that sec- of Edison Phonographs, Ltd., is not shown in
group because he was selected as official photog-
tion.
William Maxwell, vice-president of Thomas rapher to snap the picture.
Imposing List of Edison Artists Will Appear in
All Parts of the Country This Fall—Dealers
Are Relieved of Many Details
More than two thousand tone-test recitals
have already been booked by the Edison labora-
tories for the coming Fall, and more than a mil-
lion people are expected to witness these per-
formances.
Every available Edison artist has been engaged
for this work, including many who have pre-
viosly appeared in tone-test recitals and repre-
senting a veritable host of distinguished talent.
Notwithstanding this fact, the Edison labora-
tories are constantly searching for such new
artists as give promise of future success. In
volume of business done the recital department
of the Edison laboratories is probably the larg-
est booking agency in the world to-day.
Practically every city and town of importance
in the United States and Canada will witness a
tone-test recital this Fall, some for the third
and fourth time. It is estimated that the people
who have already witnessed these performances
now number several millions. What is consid-
ered a distinctive feature in this connection is
the fact that tone-tests can be given in the
same cities time and again, and each time they
will gain, rather than lose, their value both as an
entertaining factor and sales adjunct.
Emphasis is placed on the fact that the 1920
sales promotion plans, which were announced
to the trade on March 1, provide for removing
from the dealers' shoulders a great share of the
work and responsibility which attend the numer-
out details incidental to these recitals, a fea-
ture which has been generously applauded by
dealers on every hand.
The list of artists who are expected to appear
is an imposing one and includes many whose
appearances with the Metropolitan Opera or
with other leading organizations have won for
them remarkable tributes. Among these artists
are:
Marie Rappold, Marie Tiffany, Cecil Arden,
Alice Verlet, Odette Le Fontenay, Marie Mor-
risey, Betsy Lane Shepard, Claire Lillian Peteler,
Amy Ellerman, Marion Evelyn Cox, Elvira
Leveroni, Helen Newitt, Sibyl Sanderson Fagan,
Leeta Corder, Mario Laurenti, Hardy William-
son, Glen Ellison and George Wilton Ballard.
ATLANTA EDISON DEALERS TO MEET
The Edison Dealers' Association of the At-
lanta, Ga., jobbing territory is planning a con-
vention to be held in Atlanta the first week
in June. H. Lester Marvil, of Waycross, sec-
retary of the Association, has sent a call to 375
Edison dealers to attend, and there is every
indication that the coming convention will sur-
pass those preceding it, both in attendance and
success. Definite announcement as to the exact
dates of the convention will be made within the
next few days.
NEW BOOTHS FOR KIESELHORST CO.
J. S. Kieselhorst, of the Kieselhorst Piano Co.,
Victor dealers of St. Louis, Mo., will soon add
eight new demonstration booths to his talking
machine department. Some time ago he dis-
posed of his piano business to devote his en-
tire time to the selling of machines and records.
DATES FOR CARAVAN CONVENTION
The dates cf the stops to be made by the
Edison Caravan Convention, which was an-
nounced in last week's Review, are as follows:
New York, July 7 and 8; Chicago, July 12 and
13; San Francisco, July 19 and 20. Names of
the speakers and members of the cast for the five
one-act plays will be announced later.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
Future scanning projects are planned by the International Arcade Museum Library (IAML).