Music Trade Review

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JANUARY 26,
THE
1918
MUSIC
TRADE
61
REVIEW
MREVIEWflEARS
THAT on Monday, while publishers shivered in
their office for an hour or two while looking
over the mail, there was many a glance at shelves
full of would-be hits, and much wondering as to
whether they would constitute fuel under the
Administrator's order.
THAT there appears to be quite a rim on the
name Robert for new male arrivals in the homes
When we planned and carried out a national
advertising campaign to feature
of trade members.
THAT the frequent use of that name recently
CENTURY EDITION
caused one musical man to remark that it re-
Non-copyright music that anybody can pub-
lish if they want to make the investment and
flected the tendency of the trade; when one
take the chance.
man picks a winner his competitors try to dupli-
THE RESULT HAS BEEN
cate it as closely as possible.
That 35,000,000 readers of leading maga-
THAT it will soon be time to take the Liberty
zines have learned to know and ask for
Bond songs off the shelves and dust them off in
CENTURY EDITION
preparation for the February drive.
Dealers who are handling Century Edition
THAT the great excitement stirred up last year
are feeling the stimulated demand.
over
the use of words on music rolls appears to
Dealers who are not handling Century Edition
have simmered down to nothing.
are losing real money.
THAT both publishers and music roll cutters
Don't lose more money
Investigate and stock Century Edition now
are taking care of that detail of their business
THINK OF IT-YOUR PROFIT 150%
according to their individual ideas as was previ-
ously the case.
THAT F.dgar E. Uitner, general manager of
Leo.
Feist, Inc., returned last week from a West-
231-235 West 40th Street, NEW YORK
ern trip that proved most successful, despite
blizzards and railway delays.
THAT the one verse song has made its appear-
CO-OPERATION FROM MUSIC DEALERS ance, being based on the idea that the second
Artmusic, Inc., Getting Excellent Results With verse of a song is sung very rarely anyhow.
THAT on that basis still further economies
Its New Catalog—A Ballad Success
might be effected by publishing only the chorus
Saul Bornstein, general manager of Artmusic, of a more or less popular number.
THAT the Buckeye Music Publishing Co., Co-
Inc., who recently placed on the market an ex-
lumbus,
O., is the latest music publishing con-
cellent catalog of high-class songs and instru-
mental numbers, is finding that his wide ac- cern to engage in a national advertising cam-
quaintance with music dealers throughout the paign.
THAT some "composers of popular music are
country, built up during his years as a musical
still
under the impression that a popular song
merchandise salesman, is standing him in good
stead in interesting the trade in the new num- with good music is not the proper thing.
THAT even in a jazz number there are musical
bers in his catalog. Special success has been met
with in featuring the popular ballad "Forever Is laws that should be accorded a little recognition
a Long, Long Time," which in addition to prov- at least.
ing a good seller in sheet music form has been
TO REVIVE "THE LOVE MILL"
recorded by the leading talking machine com-
panies.
Andreas Dippel's "The Love Mill" has been
completely ove/hauled, and a large number of
JAY WITMARKJVISITS THE WEST
new songs have been added. It will open in
New Haven, Conn., on January 28, shortly after
Jay Witmark, of M. Witmark & Sons, who which it will have its New York premiere. Earl
recently braved the blizzards to visit Detroit, Carroll is the author of the lyrics, and Alfred
Chicago and other Western cities, returned to Francis is the author of the music.
New York full of enthusiasm regarding business
prospects in that section, together with a record
volume of orders.
They Said We Were Crazy
Century Music Pub. Co.
Is This Book inYourWindow?
McKinley's New Song Success
The mo§t complete collection of National and
Patriotic Song;* ever published—Includes the
National Song of every Nation In the world
One Dealer Said:
"Send me 1000 copies when
it is ready."
It's Now Ready
"BRING BACK MY
DADDY TO ME"
SPECIAL PRICE TO DEALERS
^7
m C
a copy if you attach this
Advt. to your order
LEO. FEIST, Inc., FEIST Bldg., New York
fr.M.hM.U.M.I.I.I.M.I.I.I.I,M,(.I.Ill mi,
FEATURING LIVE NEW NUMBER
"While the Incense Is Burning," Published by
Sherman, Clay & Co., Has Already Proven a
Big Success—Retail Business Excellent
Sherman, Clay & Co., San Francisco, Cal.,
have apparently added another country-wide hit
to their catalog in "While the Incense Is Burn-
ing," which has already developed to a point
where it is a proven success. "While the In-
cense Is Burning" follows the big army favorite,
"Li'l Liza Jane," also published by Sherman,
Clay & Co., and a great number of Hawaiian
successes, likewise issued by that house.
In the retail department Sherman, Clay & Co.
report unusually satisfactory conditions. The
year has been an unusually successful one for
the company, and Edward P. Little, manager pf
the sheet music department of the, company,
has just completed the taking of inventory, pre-
paratory to placing fresh orders with Eastern
publishers.
If your composer can't come to you, go to
your composer, is the idea followed by a local
music publisher, who has sent two song writers
to the national army camps near Atlanta to
collaborate with a third writer who is now in
the army in the preparation of new songs.
Joe Howard's Greatest Success
KIND
MAMA
Write (or Special Offer to Dealers
HINDS, HAYDEN&ELDREDGE, he.
11 Union Square West
New York City
NEW
M.WITMARK&SQNS YORK