Music Trade Review
Issue: 1917 Vol. 64 N. 2 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
EXPORT POSSIBILITIES IN THE MUSIC TRADE
(Continued from page 3)
develop ways and means for holding on to the trade that has been gained during war times, after things again
become normal.
It is a worthy effort. Every good piano sent abroad that gives satisfaction adds just so much to the prestige
of American pianos as a whole. Every piano sent abroad means that the American supply trade has been
called upon to provide the material for its construction. If an export piano business is developed that will
compare in some measure with Europe's ante-bellum figures, it will mean increased activities in American piano
factories and a heavier demand for supplies of all kinds, because the growing domestic call will also have to
be answered.
Increased activity in the piano manufacturing field means prosperity, not only to those manufacturers who
have gone after the export business, but to all others in the trade. It is a subject well worth serious thought.
advertising, the Postmaster General having announced in a
in the employ of one certain house so strong that it is to their
report to Congress that one of the things against which many
interest to keep the position permanently.
complaints were made was the prize contest piano advertising.
Changing employes costs money. In the first place, it may
Of course the Postoffice Department cannot take action against
take time to find a satisfactory successor for a good man, or,
concerns which are cautious enough to distribute their prize
even if one is found almost immediately, there is bound to be
contest literature by other means than through the mail, but
a period of marking time until he becomes familiar with his
this action will close many of the channels of publicity and put
new position and acquainted with those with whom he comes in
the bars up against newspaper advertising of contests where such
contact.
newspapers are distributed by post.
This period of marking time must have its effect either on
The better element of the trade has co-operated with the
the quality or quantity of production, and it is a risk that the
postoffice in the past in endeavoring to discourage prize contest
average piano manufacturer does not, or should not care to take.
advertising, and that assistance should be given even more freely
The bonus system or free insurance and other plans of a similar
in the future for the protection of the trade as a whole.
nature, keep the employe in a satisfied state of mind, and gives
him something to look forward to—something for the future.
UCH interest is being manifested by business men in the
With his mind at rest he naturally can devote that much greater
Tariff Commission and its possible recommendations anent
effort to his work.
tariffs in certain industries after the war in Europe comes to an
In discussing group insurance, one authority claims that the
end. There are a great many domestic manufacturers who feel
cutting down of a percentage of changes among employes dur-
that a high rate of duties is absolutely essential as a defense
ing a specified time has alone served to pay in actual dollars
against the increased competition which is bound to ensue fol-
and cents for the greater part of the insurance secured by the
lowing the larger importations of manufactured goods which will
manufacturer for his employes. The plan, too, interests the
result when the warring peoples of Europe throw down their
folks at home; makes the wife feel that she will not suffer im-
arms and again engage in industrial pursuits.
mediate poverty if the bread winner dies, and this home influ-
The Tariff Commission has a most responsible task, and
ence is a powerful factor in preventing industrial strife. There
though the function of that body is confined to the reporting
has been more than one strike that has petered out because the
of facts for the guidance of Congress, if the Commission will
women insisted upon their husbands going back to work. This
work along the broad lines of aiding American industry rather
co-operative movement means the upbuilding of a loyal spirit,
than assuming any partisan political attitude, much can be done
for loyalty is not developed out of nothing—it must have some-
that will be of benefit to this country.
thing substantial back of it.
In the past, however, the tariff has been entirely too much
of a party question with the result that it has never been con-
CCORDING to the report of The Review's correspondent
sidered in the light of accomplishing the greatest good for the
in Washington, 1917 is going to be a bad year for the
greatest number.
piano man who uses the mails in the distribution of misleading-
M
A
GETTING DOWN TO PLAIN PLAYER FACTS
The education of the public along player lines is a necessity for the expansion of the player business.
There is no doubt of that; and education of the piano merchants and salesmen is also a vital necessity,
because through them will come a powerful force in the education of the public; and right here we wish to
remark that we have produced a line of books upon the player-piano which comprehensively covers the
entire player situation.
In this respect this trade newspaper stands alone, for it has been the principal source from which player
information has been available for piano merchants and salesmen for a period of years. Our latest book,
"The Player-Piano Up to Date"
is the best of the series. It contains upwards of 220 pages of matter bearing directly upon the player.
Every piano merchant and piano salesman should have a copy of this book within easy reach. It
gives to readers a fund of information not obtainable elsewhere.
It contains a series of original drawings and a vast amount of instructive and educational matter, as
well as a detailed description of some of the principal player mechanisms.
It costs $1.50 to have this book delivered to any address in the United States, and your money will be
refunded if you are not satisfied with the book after examination. No one yet has availed himself of this
opportunity. Foreign countries, 15c. to cover extra postage, should be added.
Estate of EDWARD LYMAN BILL, Publisher
373 Fourth Ave., New York
THE MUSIC TRADE REVIEW
EXPORT POSSIBILITIES IN THE MUSIC TRADE
(Continued from page 3)
develop ways and means for holding on to the trade that has been gained during war times, after things again
become normal.
It is a worthy effort. Every good piano sent abroad that gives satisfaction adds just so much to the prestige
of American pianos as a whole. Every piano sent abroad means that the American supply trade has been
called upon to provide the material for its construction. If an export piano business is developed that will
compare in some measure with Europe's ante-bellum figures, it will mean increased activities in American piano
factories and a heavier demand for supplies of all kinds, because the growing domestic call will also have to
be answered.
Increased activity in the piano manufacturing field means prosperity, not only to those manufacturers who
have gone after the export business, but to all others in the trade. It is a subject well worth serious thought.
advertising, the Postmaster General having announced in a
in the employ of one certain house so strong that it is to their
report to Congress that one of the things against which many
interest to keep the position permanently.
complaints were made was the prize contest piano advertising.
Changing employes costs money. In the first place, it may
Of course the Postoffice Department cannot take action against
take time to find a satisfactory successor for a good man, or,
concerns which are cautious enough to distribute their prize
even if one is found almost immediately, there is bound to be
contest literature by other means than through the mail, but
a period of marking time until he becomes familiar with his
this action will close many of the channels of publicity and put
new position and acquainted with those with whom he comes in
the bars up against newspaper advertising of contests where such
contact.
newspapers are distributed by post.
This period of marking time must have its effect either on
The better element of the trade has co-operated with the
the quality or quantity of production, and it is a risk that the
postoffice in the past in endeavoring to discourage prize contest
average piano manufacturer does not, or should not care to take.
advertising, and that assistance should be given even more freely
The bonus system or free insurance and other plans of a similar
in the future for the protection of the trade as a whole.
nature, keep the employe in a satisfied state of mind, and gives
him something to look forward to—something for the future.
UCH interest is being manifested by business men in the
With his mind at rest he naturally can devote that much greater
Tariff Commission and its possible recommendations anent
effort to his work.
tariffs in certain industries after the war in Europe comes to an
In discussing group insurance, one authority claims that the
end. There are a great many domestic manufacturers who feel
cutting down of a percentage of changes among employes dur-
that a high rate of duties is absolutely essential as a defense
ing a specified time has alone served to pay in actual dollars
against the increased competition which is bound to ensue fol-
and cents for the greater part of the insurance secured by the
lowing the larger importations of manufactured goods which will
manufacturer for his employes. The plan, too, interests the
result when the warring peoples of Europe throw down their
folks at home; makes the wife feel that she will not suffer im-
arms and again engage in industrial pursuits.
mediate poverty if the bread winner dies, and this home influ-
The Tariff Commission has a most responsible task, and
ence is a powerful factor in preventing industrial strife. There
though the function of that body is confined to the reporting
has been more than one strike that has petered out because the
of facts for the guidance of Congress, if the Commission will
women insisted upon their husbands going back to work. This
work along the broad lines of aiding American industry rather
co-operative movement means the upbuilding of a loyal spirit,
than assuming any partisan political attitude, much can be done
for loyalty is not developed out of nothing—it must have some-
that will be of benefit to this country.
thing substantial back of it.
In the past, however, the tariff has been entirely too much
of a party question with the result that it has never been con-
CCORDING to the report of The Review's correspondent
sidered in the light of accomplishing the greatest good for the
in Washington, 1917 is going to be a bad year for the
greatest number.
piano man who uses the mails in the distribution of misleading-
M
A
GETTING DOWN TO PLAIN PLAYER FACTS
The education of the public along player lines is a necessity for the expansion of the player business.
There is no doubt of that; and education of the piano merchants and salesmen is also a vital necessity,
because through them will come a powerful force in the education of the public; and right here we wish to
remark that we have produced a line of books upon the player-piano which comprehensively covers the
entire player situation.
In this respect this trade newspaper stands alone, for it has been the principal source from which player
information has been available for piano merchants and salesmen for a period of years. Our latest book,
"The Player-Piano Up to Date"
is the best of the series. It contains upwards of 220 pages of matter bearing directly upon the player.
Every piano merchant and piano salesman should have a copy of this book within easy reach. It
gives to readers a fund of information not obtainable elsewhere.
It contains a series of original drawings and a vast amount of instructive and educational matter, as
well as a detailed description of some of the principal player mechanisms.
It costs $1.50 to have this book delivered to any address in the United States, and your money will be
refunded if you are not satisfied with the book after examination. No one yet has availed himself of this
opportunity. Foreign countries, 15c. to cover extra postage, should be added.
Estate of EDWARD LYMAN BILL, Publisher
373 Fourth Ave., New York
Future scanning projects are planned by the International Arcade Museum Library (IAML).