Music Trade Review

Issue: 1917 Vol. 64 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com
/? c -- -, digitized with support from namm.org
(The Salesmanship
SPECIAL i
Section
CDrriAI
VOL. LXIV.
NEW YORK, JAN. 13, 1917
No. 2
AN OPEN LETTER TO THE TRADE
T
HE perfection of the Ampico Reproducing Piano was proved and
announced a few weeks ago. Dealers have responded quickly
and we have already closed for representation in most of the large
cities. Representations will necessarily be restricted. We urge all
dealers who have not as yet received information regarding terms and
conditions, to write us at once. There is productive territory still
available.
The Ampico is a new instrument, the only genuine reproducing piano
on the market today. No dealer's stock is complete without it. The
Ampico is without legitimate competition. Though others are making
similar claims, we unqualifiedly challenge a comparison between the
Ampico and any other player mechanism on the market today.
While the Ampico is primarily a reproducing piano, repro-
ducing with unerring exactness the interpretation of the
artist who plays the master roll, it is more: The Ampico
will play any 88-note roll, to which the operator may impart
his own interpretation; and, lastly, the piano itself remains
unchanged for hand playing.
Our library of music rolls embraces the entire range of
musical composition^ aiU. vplayed by artists of world-wide
fame.
Godpwsky, Orastein, Volavy, Wittgenstein and Adler have
already appeared in joint recital with the Ampico. Godow-
sky's recital on October 8 at the Biltmore in New York
marked an epoch in musical history. The audience sat
spellbound as the Ampico reproduced, without the slightest
variation, the interpretation heard but a moment before
from the hands of the great pianist. Again Godowsky
played and again the Ampico responded so true in every
detail to the original performance that the great audience
of critics and musicians broke forth in a tremendous ova-
tion. These public comparison recitals will be continued
throughout the country. Skeptics are immediately converted
by these public demonstrations.
Can you offer your prospects any instrument which will bear
this "acid test/' or have you in stock any player mechanism
with which such artists as are listed above are willing to
appear in joint recital?
Our advertising campaign was launched on December 30th,
with a full-page in the Saturday Evening Post. Backed up
by an advertising campaign wide in scope and duration, the
Ampico offers an unprecedented opportunity for dealers.
We confidently expect our entire representation to be closed
definitely within a short time. If you have not already
written for complete information, do so at once.
THE AMERICAN PIANO COMPANY
437 FIFTH AVENUE
NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE REVIEW
T H E QUALITIES of leadership
were never better emphasized
than in the SOHMER PIANO of
to-day.
The World Renowned
SOHMER
Sotimer & Co., 315 Fifth Ave., N. Y.
BAUER
PIANOS
MANUFACTURERS' HEADQUARTERS
The Peerless Leader
3O5 South Wabash Avenue
CHICAGO
anna
The Quality Goes in Before the Name Goes On
GEO. P. BENT COMPANY, Chicago
JAMES (8L HOLMSTROM
SMALL GRANDS PLAYER PIANOS
SING THEIR
OWN PRAISE
Straube Piano Co.
Factory and Offices: HAMMOND, IND.
Display Rooms: 209 S. State St., CHICAGO
Eminent as an art product for over SO years.
Prices »nd tarmi will interest you. Write us.
Office: 23 E. 14th St., N. T. Factory: 305 to 323 £. 132d St., N. Y.
QUALITY SALES
developed through active and con-
sistent promotion of
The Kimball Triumphant VOSE PIANOS
Panama-Pacific Exposition
BOSTON
They have a reputation of over
19
FIFTY YEARS
(or superiority in those qualities which
are most essential in a First-class Piano
VOSE & SONS PIANO CO
BOSTON, MASS.
Pianos and Cecilians
insure that lasting friendship between
dealer and customer which results in
a constantly increasing prestige for
Bush & Lane representatives.
BUSH & LANE PIANO COMPANY
19
Highest Honors,
BUSH & LANE
HOLLAND, MICH.
Kimball Pianos, Player
Pianos, Pipe Organs, Reed
Organs, Music Rolls
Etery minute portion o f Kimball instruments is a product
of the Kimball Plant. Hence, a guaranty that is reliable
W. W. Kimball Co., * * J £ f f £ / ~ Chicago
ESTABLISHED 1857
[ HARDMAN, PECK
Manufacturers of the
HARDMAN PIANO
The Official Piano of the Metropolitan Opera Co.
Owning and Operating the Autotone Co.. makers of the
Owning and Operating E. G. Harrington & Co., Est. 1871, makers of the
AUTOTONE (HsJJ&S)
HARRINGTON PIANO
The Hardman Autotone
The Autotone The Playotune
The Harrington
Autotone
g
The Standard Player-Piano
p
_
(Supreme
Among Moderately Priced Instruments)
The Hensel Piano
the Standard Piano
1VIEHLIN
"A LEADER
AMONG
LEADERS"
PAUL Q. MEHLIN & SONS
FaotorUs:
Main Otllce and Wareroom:
4 East 43rd Street, NEW YORK
Broadway from 20th to 21st Streets
WEST NEW YORK. N. J.
HADDORFF
CLARENDON PIANOS
Novel and artistic case
designs.
Splendid tonal qualities.
Possess surprising value
apparent to all.
Manufactured by the
HADDORFF PIANOCO.
Rockford, - Illinois
Known the World Over
R. S. HOWARD CO.
PIANOS and
PLAYERS
Wonderful Tone Quality—Best
Materials and Workmanship
Main Offices
Scribner Building, 597 Fifth Ave., N. Y. City
Write u« for Catalogues
CABLE & SONS
Pianos and Player-Pianos
SUPERIOR IN EVERY WAY
Old Established House. Production Limited to
Quality. Our Players Are Perfected to
the Limit of Invention.
CABLE & SONS, 550 W. 38th St., N

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