Music Trade Review
Issue: 1916 Vol. 62 N. 26 - Page 161
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
Century Edition!
BEST MUSIC PROCURABLE.
NATIONALLY ADVERTISED.
MOST IN DEMAND.
A MIGHTY INTERESTING
PROPOSITION TO YOU.
MUSIC TRADE
REVIEW
time or another. With the growth of "The
Most Popular" series to a point where it in-
cludes over sixty books, however, the old rack
proved entirely inadequate, and therefore the
new one was issued.
The new rack is a revolving model, two
feet in diameter and a little over six feet high.
The pockets are so made that customers may re-
move books for inspection and return them
without damage. Books properly displayed
mean a doubling or trebling of sales, but fifty
or one hundred books occupy a great deal of
valuable space on the counter. The new rack
solves the problem so far as "The Most Popu-
lar" books are concerned.
In discussing the manner in which proper
displays sell music books, J. T. Roach, manager
149
You
Cant Go
Wrong
With
eist So
"Erstwhile Susan"
A New Waltz
by Louis Maurice
As featured in Mrs. Fiske's American Com-
edy Success, of the same name, at the
Gaiety Theatre, New York City
DROP US A POSTAL!
Printed in the new style. You can play this
composition from beginning to end and
over and over again without turning
a page.
CEHIURYMNSICPUBC 0
^7g%
# C
231-235 VestMWHwYorMity
a
copy if you attach this
Advt. to your order
LEO. FEIST, Inc., FEIST Bid*., New York
ANNOUNCE NEW SILENT SALESMAN
Hinds, Hayden & Eldredge Offer Dealers Re-
volving Rack Capable of Holding All Books
in "Most Popular" Series of Publications
A recent important announcement from the
house of Hinds, Hayden & Eldredge, publishers
of "The Most Popular" books, is to the effect
that they have prepared for the use of the dealer
a new silent salesman or revolving rack, de-
signed to hold sixty-seven different books, or
practically the entire "Most Popular" series,
with the title pages of all plainly in evidence.
The accompanying illustration gives an excel-
lent idea of the capacity of the rack.
The above house was one of the first, if not
the first, in the music trade to bring out a dis-
play cabinet for racks for their books, the first
model holding only sixteen books. The great
majority of music dealers in this country has
had one of these racks in their store at one
The "Best" Is Always the "Cheap-
est"—Still 200 Per Cent Profit!
Do you belong to the big army of
Satisfied Dealers that handles so
profitably the
Famous
McKinley
10 Cent
Music
All of the Best Reprints and more
Big Selling Copyrights than any
other 10 Cent Edition.
Better Music, Better Paper, Better
Titles
Free catalogues with stock orders. We pay
for your advertising. Our music is as staple
as wheat.
Write for samples.
Chicago McKINLEY MUSIC CO. New York
Revolving Music Display Rack
of the music department of Hinds, Hayden &
Eldredge said:
"At various times since the success of 'The
Most Popular Series of Music Books' has been
established, I have asked the opinions of keen
judges in the music business as to the strong-
est selling feature of 'The Most Popular Series.'
The preponderance of opinion seems to be that
the title pages more than any other single fea-
ture create sales for 'The Most Popular Books.'
The name, 'The Most Popular,' in strong red
letters on a black background, makes an im-
pression upon the mind of the observer that is
lasting. And this is perfectly true and reason-
able, especially when one realizes the general
dull, drab, lifeless character of the average
music book cover.
"I have been surprised, however, at the point
so generally overlooked when people emphasize
the salability of 'The Most Popular Books' be-
cause of their attractive covers, and that is with-
out the co-operation of the dealer in display-
ing these attractive covers, sales would not be
possible. For this reason I have always at-
tributed the great sales of 'The Most Popular
Books' to the dealer's co-operation in display-
ing them on his counters and in his windows.
This co-operation on the part of the music
dealer has been sincerely appreciated by our
house and our most earnest efforts have been
devoted to the development of ways and means
to enable the dealer to realize greater sales and
more profits on this co-operation."
The cabinet is strongly constructed of metal
throughout, handsomely finished, and will cost
the dealer ordinarily from $20 to $30. For the
convenience of the dealer, however, the rack
can be shipped with an order of one copy each
of "The Most Popular" books at a total price
of $20. The wholesale price of the books alone
is $20.40, and the retail value $43.10, thus the
books and the rack cost less to the dealer than
the books alone. Other combinations are also
offered up to five copies each of the books or two
copies each and 180 copies sorted additional,
$75.
All prices are less than the ordinary
wholesale price and in each instance the rack
is given free. The agreement of the dealer,
however, provides that if he retires from busi-
ness or losses his stock to a point where it can-
not be filled with "The Most Popular" books,
it will be returned to the publisher. Consider-
ing the generosity of the offer, the conditions
are most reasonable. A list of "The Most
Popular" books, over sixty in number, that are
included in the cabinet offer, may be obtained
by those interested, from Hinds, Hayden &
Eldredge.
MR. MUSIC DEALER
ORDER NOW THESE
3 Record Breaking
S-E-L-L-E-R-S
"Those Nutty Bines"
"Lillian Walker Waltz"
"Wish I Knew Jnst What You Think of Me"
7c Per Copy
Order Now
ENTERPRISE MUSIC SUPPLY COMPANY
145 West 45th Street. New York. N. Y.
THE
Century Edition!
BEST MUSIC PROCURABLE.
NATIONALLY ADVERTISED.
MOST IN DEMAND.
A MIGHTY INTERESTING
PROPOSITION TO YOU.
MUSIC TRADE
REVIEW
time or another. With the growth of "The
Most Popular" series to a point where it in-
cludes over sixty books, however, the old rack
proved entirely inadequate, and therefore the
new one was issued.
The new rack is a revolving model, two
feet in diameter and a little over six feet high.
The pockets are so made that customers may re-
move books for inspection and return them
without damage. Books properly displayed
mean a doubling or trebling of sales, but fifty
or one hundred books occupy a great deal of
valuable space on the counter. The new rack
solves the problem so far as "The Most Popu-
lar" books are concerned.
In discussing the manner in which proper
displays sell music books, J. T. Roach, manager
149
You
Cant Go
Wrong
With
eist So
"Erstwhile Susan"
A New Waltz
by Louis Maurice
As featured in Mrs. Fiske's American Com-
edy Success, of the same name, at the
Gaiety Theatre, New York City
DROP US A POSTAL!
Printed in the new style. You can play this
composition from beginning to end and
over and over again without turning
a page.
CEHIURYMNSICPUBC 0
^7g%
# C
231-235 VestMWHwYorMity
a
copy if you attach this
Advt. to your order
LEO. FEIST, Inc., FEIST Bid*., New York
ANNOUNCE NEW SILENT SALESMAN
Hinds, Hayden & Eldredge Offer Dealers Re-
volving Rack Capable of Holding All Books
in "Most Popular" Series of Publications
A recent important announcement from the
house of Hinds, Hayden & Eldredge, publishers
of "The Most Popular" books, is to the effect
that they have prepared for the use of the dealer
a new silent salesman or revolving rack, de-
signed to hold sixty-seven different books, or
practically the entire "Most Popular" series,
with the title pages of all plainly in evidence.
The accompanying illustration gives an excel-
lent idea of the capacity of the rack.
The above house was one of the first, if not
the first, in the music trade to bring out a dis-
play cabinet for racks for their books, the first
model holding only sixteen books. The great
majority of music dealers in this country has
had one of these racks in their store at one
The "Best" Is Always the "Cheap-
est"—Still 200 Per Cent Profit!
Do you belong to the big army of
Satisfied Dealers that handles so
profitably the
Famous
McKinley
10 Cent
Music
All of the Best Reprints and more
Big Selling Copyrights than any
other 10 Cent Edition.
Better Music, Better Paper, Better
Titles
Free catalogues with stock orders. We pay
for your advertising. Our music is as staple
as wheat.
Write for samples.
Chicago McKINLEY MUSIC CO. New York
Revolving Music Display Rack
of the music department of Hinds, Hayden &
Eldredge said:
"At various times since the success of 'The
Most Popular Series of Music Books' has been
established, I have asked the opinions of keen
judges in the music business as to the strong-
est selling feature of 'The Most Popular Series.'
The preponderance of opinion seems to be that
the title pages more than any other single fea-
ture create sales for 'The Most Popular Books.'
The name, 'The Most Popular,' in strong red
letters on a black background, makes an im-
pression upon the mind of the observer that is
lasting. And this is perfectly true and reason-
able, especially when one realizes the general
dull, drab, lifeless character of the average
music book cover.
"I have been surprised, however, at the point
so generally overlooked when people emphasize
the salability of 'The Most Popular Books' be-
cause of their attractive covers, and that is with-
out the co-operation of the dealer in display-
ing these attractive covers, sales would not be
possible. For this reason I have always at-
tributed the great sales of 'The Most Popular
Books' to the dealer's co-operation in display-
ing them on his counters and in his windows.
This co-operation on the part of the music
dealer has been sincerely appreciated by our
house and our most earnest efforts have been
devoted to the development of ways and means
to enable the dealer to realize greater sales and
more profits on this co-operation."
The cabinet is strongly constructed of metal
throughout, handsomely finished, and will cost
the dealer ordinarily from $20 to $30. For the
convenience of the dealer, however, the rack
can be shipped with an order of one copy each
of "The Most Popular" books at a total price
of $20. The wholesale price of the books alone
is $20.40, and the retail value $43.10, thus the
books and the rack cost less to the dealer than
the books alone. Other combinations are also
offered up to five copies each of the books or two
copies each and 180 copies sorted additional,
$75.
All prices are less than the ordinary
wholesale price and in each instance the rack
is given free. The agreement of the dealer,
however, provides that if he retires from busi-
ness or losses his stock to a point where it can-
not be filled with "The Most Popular" books,
it will be returned to the publisher. Consider-
ing the generosity of the offer, the conditions
are most reasonable. A list of "The Most
Popular" books, over sixty in number, that are
included in the cabinet offer, may be obtained
by those interested, from Hinds, Hayden &
Eldredge.
MR. MUSIC DEALER
ORDER NOW THESE
3 Record Breaking
S-E-L-L-E-R-S
"Those Nutty Bines"
"Lillian Walker Waltz"
"Wish I Knew Jnst What You Think of Me"
7c Per Copy
Order Now
ENTERPRISE MUSIC SUPPLY COMPANY
145 West 45th Street. New York. N. Y.
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