Music Trade Review
Issue: 1916 Vol. 62 N. 26 - Page 160
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
148
THE MUSIC TRADE REVIEW
tor the company are our associates—we try formerly they paid 10 cents. "Music teachers
always to find the right man or woman for are busy, which helps sales," said Mr. Niemann.
Success of the Century Edition Due to a Thor- the right place. Our printers are just as anxi- "We have been experiencing a heavy run on
ough Understanding of Music Publishing and ous that every copy of 'Century Edition' Hawaiian music. The Kaun Co. has recently
Merchandising, Says L. G. Batten
shall be perfect as we are. Our customers ap- brought out several songs of the better class."
preciate
that fact, as is evidenced by the com-
Henry Koch, head of the Milwaukee Consoli-
For the past fifteen years the Century Edi-
tion has been a feature of the sheet music trade plimentary and approving letters we constantly dated Music Co., 126 Oneida street, said: "The
and has been growing steadily in strength and receive. Every effort of every one connected prosperous condition of business in general has
importance until the point has been reached with our business is toward the direction of helped our business. When money is tight, we
where the annual sales exceed 3,000,000 copies. perfection. We know we will^ never reach it, notice a decrease in sales; when it loosens up,
Considering the low wholesale price, the liberal because each day brings new ideas, new ideals, people buy. The freer currency also revives
advertising policy and the increasing cost of new thoughts and new necessities, and we all the business of music teachers, which naturally
music production, there has been some ques- get a fair return for the character of the ef- gives us sales."
Mr. Koch said his experience proves that the
tion in the trade as to just how the Century forts and energies given.
"So you see there is absolutely no mystery American people have not yet the ear for music
Music Publishing Co. manages to do it and still
about the wonderful growth of our business; which Europe has—or had before the war.
keep going and make money.
In discussing the system that has won suc- no secret as to why dealers generally all over
cess for the Century Edition, L. G. Batten, sales the land consider 'Century Edition' 10-cent
manager of the company, said recently: "There sheet music in great favor.
"Fifteen years ago, there was sold through-
is no mystery about it, no sleight of hand. We
work with our windows open, shades drawn out the land less than 500^000 copies of 'Cen-
only when it is time to close and flat top desks tury Edition' Last yeat we sold over 3,000,000
for any one to see what we are doing. It is copies and so far this year we have, every
simply a matter of training. We were trained month, broken the record,of the same month
years before we embarked in the music busi- of the preceding year. We are growing and
ness to take everything that we undertook going, so you see there is no mystery about it
'There's [a Rose in ;oid Erin
seriously. We studied up the proposition before at all. We have faith in our product. Confi-
Thai's Blooming lor Me"
dent
that
we
are
doing
the
best
we
know
how,
we ever entered the business. We knew it from
and
trying
always
to
do
better-
And
best
of
all
'I Ain't Got Nobody and Nobody
A to Z, from melodic strains that appear on
Cares for Me"
the paper, the paper itself, the typographic, is that we have that feeling which tells us that
the lithographic art for title pages, wrap- our customers know- and appreciate all that
"
Only
You," Waltz Song
pers, catalogs, our own advertising to the pub- we have done,-are doing and will do to keep
in
the
first
rank."
lic, always for the direct benefit of the dealer;
" O Those Blues "
dealers' aids and dealers' advertising to the
"I Love the Name of Dixie"
public, etc. We don't know any other business
WITH THE TRADEJN MILWAUKEE
1
but 'Century Edition,' but we do know that
You Are the Image of Mother,
Music Dealers Report Steadily Growing De-
well—we ought to.
That's Why I Love You "
mand for Better Class of Music
"It is a rare occasion, indeed, when we are
"One Wonderful Night"
MILWAUKEE, WIS., June 19.—The sheet music
compelled to write an excuse to our customers,
'In
the Land of Love with the
its a rarity, indeed, when the dealer finds it business in Milwaukee at this time is the best
Songbirds "
necessary to write complainingly to us. We it has been in several years, in spring and early
feel that we know our customers and likewise summer. The outstanding feature of the situa-
•• O, How I Want You "
that they know us. We are constantly inter- tion is that the better class of music is again
" Sing Me the Rosary "
ested in finding new ways to make our rela- coming into its own, and the so-called "trashy"
"
La Danza Appassionata "
tionship not only profitable but agreeable and music is taking the background.
(Passion Dance), Fox Tango
friendly. Our customers are, as a rule, as in- R. W. Niemann, of the Wm. A. Kaun Music
terested in our product as we are ourselves, Co., 90 Wisconsin street, which caters to the
"La Seduccion," Fox Tango
which is probably the reason why we receive better class, says the change in the public taste
" Tambourines and Oranges "
every now and then a letter suggesting an im- for music has resulted in much better business
Fox Trot
provement, a new thought that will improve for music shops handling only the best prints
or make superior some one or another depart- and editions. The cut-rate stores can no longer
ment of our business.
compete with the legitimate sellers, for the
"Then again our associates—for all who work public is paying 25 and 35 cents for music, when
NO MYSTERY IN_CENTURY SYSTEM
The Logical Companion Song
N?IINE"
N?2INF
N941NB"
THE
TO
SUNG BY
Copies at Special Price 2 1 C
MOST POPULAR
MR. JOHN MCCORMACK
/ Hear You Calling Me
THE MELODY SONG
DESTINED TO BECOME
SONG OF T H E YEAR
Introductory
Introductory
THE DREAM-LOVERS ARGOSY
Copies at Special Price 2 1 C
Pri
rice
Price
THg WORDS BY
SUNG
BY
C
M"JOHNM CORMACK.
20c
EDWARD TESCHEMACHER
20c
N'IINF
N°2ING
N?3INA»
N?4INB»
The Music by
AYI
Copies
GERALD GRAYLING.
Copies
* bone *
PRICE 75 CENTS
.Ab
THE WORDS BY
LA.LEFEYRE
THE WORDS » Y
BOOSEY 8c (§.
NEW YORK
T
9 EAST I 7 J ST.
The CQusic by
When my Ships come sailing Home
- TORONTO
-
BYRIE BLDG..YONGC ST.
REGINALD STEWART
LONDON.(ENO.)
1 9 5 REGENT ST..W.
The Music by
FRANCIS DOREL.
HAROLD CRAXTON.
PRICE 60 CENTS
PRICE 6 0 CENTS
BOOSEY &. (§.
NEW
YORK
- TORONTO
-
The John McCormack Favorites
LONDON.(ENG.>
The Imprint of BOOSEY & CO. Stands for the Best in Vocal Music
BOOSEY 8c (§.
NEW
YORK - TORONTO
- LONDON.(
148
THE MUSIC TRADE REVIEW
tor the company are our associates—we try formerly they paid 10 cents. "Music teachers
always to find the right man or woman for are busy, which helps sales," said Mr. Niemann.
Success of the Century Edition Due to a Thor- the right place. Our printers are just as anxi- "We have been experiencing a heavy run on
ough Understanding of Music Publishing and ous that every copy of 'Century Edition' Hawaiian music. The Kaun Co. has recently
Merchandising, Says L. G. Batten
shall be perfect as we are. Our customers ap- brought out several songs of the better class."
preciate
that fact, as is evidenced by the com-
Henry Koch, head of the Milwaukee Consoli-
For the past fifteen years the Century Edi-
tion has been a feature of the sheet music trade plimentary and approving letters we constantly dated Music Co., 126 Oneida street, said: "The
and has been growing steadily in strength and receive. Every effort of every one connected prosperous condition of business in general has
importance until the point has been reached with our business is toward the direction of helped our business. When money is tight, we
where the annual sales exceed 3,000,000 copies. perfection. We know we will^ never reach it, notice a decrease in sales; when it loosens up,
Considering the low wholesale price, the liberal because each day brings new ideas, new ideals, people buy. The freer currency also revives
advertising policy and the increasing cost of new thoughts and new necessities, and we all the business of music teachers, which naturally
music production, there has been some ques- get a fair return for the character of the ef- gives us sales."
Mr. Koch said his experience proves that the
tion in the trade as to just how the Century forts and energies given.
"So you see there is absolutely no mystery American people have not yet the ear for music
Music Publishing Co. manages to do it and still
about the wonderful growth of our business; which Europe has—or had before the war.
keep going and make money.
In discussing the system that has won suc- no secret as to why dealers generally all over
cess for the Century Edition, L. G. Batten, sales the land consider 'Century Edition' 10-cent
manager of the company, said recently: "There sheet music in great favor.
"Fifteen years ago, there was sold through-
is no mystery about it, no sleight of hand. We
work with our windows open, shades drawn out the land less than 500^000 copies of 'Cen-
only when it is time to close and flat top desks tury Edition' Last yeat we sold over 3,000,000
for any one to see what we are doing. It is copies and so far this year we have, every
simply a matter of training. We were trained month, broken the record,of the same month
years before we embarked in the music busi- of the preceding year. We are growing and
ness to take everything that we undertook going, so you see there is no mystery about it
'There's [a Rose in ;oid Erin
seriously. We studied up the proposition before at all. We have faith in our product. Confi-
Thai's Blooming lor Me"
dent
that
we
are
doing
the
best
we
know
how,
we ever entered the business. We knew it from
and
trying
always
to
do
better-
And
best
of
all
'I Ain't Got Nobody and Nobody
A to Z, from melodic strains that appear on
Cares for Me"
the paper, the paper itself, the typographic, is that we have that feeling which tells us that
the lithographic art for title pages, wrap- our customers know- and appreciate all that
"
Only
You," Waltz Song
pers, catalogs, our own advertising to the pub- we have done,-are doing and will do to keep
in
the
first
rank."
lic, always for the direct benefit of the dealer;
" O Those Blues "
dealers' aids and dealers' advertising to the
"I Love the Name of Dixie"
public, etc. We don't know any other business
WITH THE TRADEJN MILWAUKEE
1
but 'Century Edition,' but we do know that
You Are the Image of Mother,
Music Dealers Report Steadily Growing De-
well—we ought to.
That's Why I Love You "
mand for Better Class of Music
"It is a rare occasion, indeed, when we are
"One Wonderful Night"
MILWAUKEE, WIS., June 19.—The sheet music
compelled to write an excuse to our customers,
'In
the Land of Love with the
its a rarity, indeed, when the dealer finds it business in Milwaukee at this time is the best
Songbirds "
necessary to write complainingly to us. We it has been in several years, in spring and early
feel that we know our customers and likewise summer. The outstanding feature of the situa-
•• O, How I Want You "
that they know us. We are constantly inter- tion is that the better class of music is again
" Sing Me the Rosary "
ested in finding new ways to make our rela- coming into its own, and the so-called "trashy"
"
La Danza Appassionata "
tionship not only profitable but agreeable and music is taking the background.
(Passion Dance), Fox Tango
friendly. Our customers are, as a rule, as in- R. W. Niemann, of the Wm. A. Kaun Music
terested in our product as we are ourselves, Co., 90 Wisconsin street, which caters to the
"La Seduccion," Fox Tango
which is probably the reason why we receive better class, says the change in the public taste
" Tambourines and Oranges "
every now and then a letter suggesting an im- for music has resulted in much better business
Fox Trot
provement, a new thought that will improve for music shops handling only the best prints
or make superior some one or another depart- and editions. The cut-rate stores can no longer
ment of our business.
compete with the legitimate sellers, for the
"Then again our associates—for all who work public is paying 25 and 35 cents for music, when
NO MYSTERY IN_CENTURY SYSTEM
The Logical Companion Song
N?IINE"
N?2INF
N941NB"
THE
TO
SUNG BY
Copies at Special Price 2 1 C
MOST POPULAR
MR. JOHN MCCORMACK
/ Hear You Calling Me
THE MELODY SONG
DESTINED TO BECOME
SONG OF T H E YEAR
Introductory
Introductory
THE DREAM-LOVERS ARGOSY
Copies at Special Price 2 1 C
Pri
rice
Price
THg WORDS BY
SUNG
BY
C
M"JOHNM CORMACK.
20c
EDWARD TESCHEMACHER
20c
N'IINF
N°2ING
N?3INA»
N?4INB»
The Music by
AYI
Copies
GERALD GRAYLING.
Copies
* bone *
PRICE 75 CENTS
.Ab
THE WORDS BY
LA.LEFEYRE
THE WORDS » Y
BOOSEY 8c (§.
NEW YORK
T
9 EAST I 7 J ST.
The CQusic by
When my Ships come sailing Home
- TORONTO
-
BYRIE BLDG..YONGC ST.
REGINALD STEWART
LONDON.(ENO.)
1 9 5 REGENT ST..W.
The Music by
FRANCIS DOREL.
HAROLD CRAXTON.
PRICE 60 CENTS
PRICE 6 0 CENTS
BOOSEY &. (§.
NEW
YORK
- TORONTO
-
The John McCormack Favorites
LONDON.(ENG.>
The Imprint of BOOSEY & CO. Stands for the Best in Vocal Music
BOOSEY 8c (§.
NEW
YORK - TORONTO
- LONDON.(
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