Music Trade Review

Issue: 1916 Vol. 62 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
Century Edition!
BEST MUSIC PROCURABLE.
NATIONALLY ADVERTISED.
MOST IN DEMAND.
A MIGHTY INTERESTING
PROPOSITION TO YOU.
MUSIC TRADE
REVIEW
time or another. With the growth of "The
Most Popular" series to a point where it in-
cludes over sixty books, however, the old rack
proved entirely inadequate, and therefore the
new one was issued.
The new rack is a revolving model, two
feet in diameter and a little over six feet high.
The pockets are so made that customers may re-
move books for inspection and return them
without damage. Books properly displayed
mean a doubling or trebling of sales, but fifty
or one hundred books occupy a great deal of
valuable space on the counter. The new rack
solves the problem so far as "The Most Popu-
lar" books are concerned.
In discussing the manner in which proper
displays sell music books, J. T. Roach, manager
149
You
Cant Go
Wrong
With
eist So
"Erstwhile Susan"
A New Waltz
by Louis Maurice
As featured in Mrs. Fiske's American Com-
edy Success, of the same name, at the
Gaiety Theatre, New York City
DROP US A POSTAL!
Printed in the new style. You can play this
composition from beginning to end and
over and over again without turning
a page.
CEHIURYMNSICPUBC 0
^7g%
# C
231-235 VestMWHwYorMity
a
copy if you attach this
Advt. to your order
LEO. FEIST, Inc., FEIST Bid*., New York
ANNOUNCE NEW SILENT SALESMAN
Hinds, Hayden & Eldredge Offer Dealers Re-
volving Rack Capable of Holding All Books
in "Most Popular" Series of Publications
A recent important announcement from the
house of Hinds, Hayden & Eldredge, publishers
of "The Most Popular" books, is to the effect
that they have prepared for the use of the dealer
a new silent salesman or revolving rack, de-
signed to hold sixty-seven different books, or
practically the entire "Most Popular" series,
with the title pages of all plainly in evidence.
The accompanying illustration gives an excel-
lent idea of the capacity of the rack.
The above house was one of the first, if not
the first, in the music trade to bring out a dis-
play cabinet for racks for their books, the first
model holding only sixteen books. The great
majority of music dealers in this country has
had one of these racks in their store at one
The "Best" Is Always the "Cheap-
est"—Still 200 Per Cent Profit!
Do you belong to the big army of
Satisfied Dealers that handles so
profitably the
Famous
McKinley
10 Cent
Music
All of the Best Reprints and more
Big Selling Copyrights than any
other 10 Cent Edition.
Better Music, Better Paper, Better
Titles
Free catalogues with stock orders. We pay
for your advertising. Our music is as staple
as wheat.
Write for samples.
Chicago McKINLEY MUSIC CO. New York
Revolving Music Display Rack
of the music department of Hinds, Hayden &
Eldredge said:
"At various times since the success of 'The
Most Popular Series of Music Books' has been
established, I have asked the opinions of keen
judges in the music business as to the strong-
est selling feature of 'The Most Popular Series.'
The preponderance of opinion seems to be that
the title pages more than any other single fea-
ture create sales for 'The Most Popular Books.'
The name, 'The Most Popular,' in strong red
letters on a black background, makes an im-
pression upon the mind of the observer that is
lasting. And this is perfectly true and reason-
able, especially when one realizes the general
dull, drab, lifeless character of the average
music book cover.
"I have been surprised, however, at the point
so generally overlooked when people emphasize
the salability of 'The Most Popular Books' be-
cause of their attractive covers, and that is with-
out the co-operation of the dealer in display-
ing these attractive covers, sales would not be
possible. For this reason I have always at-
tributed the great sales of 'The Most Popular
Books' to the dealer's co-operation in display-
ing them on his counters and in his windows.
This co-operation on the part of the music
dealer has been sincerely appreciated by our
house and our most earnest efforts have been
devoted to the development of ways and means
to enable the dealer to realize greater sales and
more profits on this co-operation."
The cabinet is strongly constructed of metal
throughout, handsomely finished, and will cost
the dealer ordinarily from $20 to $30. For the
convenience of the dealer, however, the rack
can be shipped with an order of one copy each
of "The Most Popular" books at a total price
of $20. The wholesale price of the books alone
is $20.40, and the retail value $43.10, thus the
books and the rack cost less to the dealer than
the books alone. Other combinations are also
offered up to five copies each of the books or two
copies each and 180 copies sorted additional,
$75.
All prices are less than the ordinary
wholesale price and in each instance the rack
is given free. The agreement of the dealer,
however, provides that if he retires from busi-
ness or losses his stock to a point where it can-
not be filled with "The Most Popular" books,
it will be returned to the publisher. Consider-
ing the generosity of the offer, the conditions
are most reasonable. A list of "The Most
Popular" books, over sixty in number, that are
included in the cabinet offer, may be obtained
by those interested, from Hinds, Hayden &
Eldredge.
MR. MUSIC DEALER
ORDER NOW THESE
3 Record Breaking
S-E-L-L-E-R-S
"Those Nutty Bines"
"Lillian Walker Waltz"
"Wish I Knew Jnst What You Think of Me"
7c Per Copy
Order Now
ENTERPRISE MUSIC SUPPLY COMPANY
145 West 45th Street. New York. N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
150
THE
A BIG ARRANGING DEPARTMENT
One of the Important and Interesting Features
of the Establishment of J. H. Remick & Co.—
An Interesting Place to Visit
MUSIC
TRADE
REVIEW
shown on the screen. Much of the music which
is written and compiled for moving pictures is
worthless for that particular situation which was
in mind at the time of its origin, and when used
elsewhere does not fit the pictures at all. But
by the Remick plan both film and music move
together, and the eye and ear of the auditor are
fully satisfied.
In few if any like establishments, either here
or abroad, is such careful attention paid to even
the smallest detail of business or of production.
The result of this is apparent when the fact is
considered that Jerome H. Remick & Co. has
to-day a business and a professional standing
which everywhere commands attention and re-
spect from competitors and the public alike.
close second and "I Love You, Sweetheart"
running neck and neck with these two numbers.
Looks like "I I_ove You, Sweetheart" will be
selling on a par with "Irish Fairy" before long.
"Myself and Me" has already made a wonderful
record; many shows are using this number.
"Queen of My Heart," a beautiful, high-class
ballad, sells tremendously, this number will live
forever.
"The Land of Which I Dream,"
"Dailey's big song hit, is a beautiful Irish ballad
above the ordinary. Other numbers by the Tidd
firm that are big sellers are "Jan., Feb.
(March)" and "The Dainty Foot Glide," both
instrumental.
One of the important features of the big
establishment of Jerome H. Remick & Co. in
New York, with which the public and the gen-
eral run of trade is little acquainted, is the com-
plete arranging department under the direction
of J. Bodewalt Lampe, which, in addition to
arranging all the Remick publications, does
much work for outside concerns and individual
composers.
"Who composed the music for this piece?"
The activities of the Remick arranging de-
?sked the man in the aisle seat.
partment is indicated by the fact that many of
"I don't know that anybody did," replied his
the orchestrations used in the important musi-
BOSTON PUBLISHERS ON PRICES
neighbor. "It sounds to me as if somebody
cal productions such as Cohan's Revue, Zeig-
feld's Follies, Dillingham's "Stop, Look and Hold Several Meetings with View to Increasing lad decomposed it."
Music Prices—Annual Meeting and Election
Listen" and Shubert's Winter Garden produc-
of
Get-Together Club—Other Trade News
tions, are made by the Remick arranging depart-
ment. The beautiful song, "Chin, Chin, Open
BOSTON, MASS., June 19.—The question of in-
Your Heart and Let Me In" in "Hip, Hip, creased cost of music production is hitting the
Hooray" at the New York Hippodrome is a Boston publishers, as well as publishers in other
product of this department, which is also re- sections of the country, and although the local
sponsible for the orchestrations of the Friar's men have held several meetings relative to in-
Frolic, which was recently given in this city creasing the price of music, little progress has
and elsewhere.
been made towards reaching a definite agree-
Another very important feature of the ar- ment. At the recent annual meeting of the
ranging department is synchronized moving Get-Together Club of the Oliver Ditson Co.,
picture music—that is to say, music which is so Clarence A. Woodman was again elected presi-
written that it adapts itself to every change dent, Henry MacLaren, vice-president, Geo. H.
Shirley, secretary, and W. J. Riley, treasurer.
Preparations are now under way for the mid-
The Song of the Moment
by
summer outing of the club.
J A C K YELLON and
The White-Smith Co. is about to put out a
new piece entitled "A Norwegian Romance," by
GEORGE L.COBB.
Florence Atherton Spalding, a new composer
of Boston. Mrs. Ross, the well-known coin-
poser of California, is now in the East for the
purpose of studying orchestration under Wal-
('Till the Boys Come Home)
ter Damrosch.
The publications of Walter Jacobs, including
several magazines, are doing well, and Mr.
CHAPPELL & CO., Ltd.
M.WITMARK £* SONS
©,
Jacobs expects business to continue active right
41 East 34th St.
NEW YORK
through the season.
WITMARK BUILDING, NEW YORK
Business has been quite good lately with the
B. F. Wood Music Co., although not many new
publications have been* recently put out.
Two Sensational English Ballad
THE HANDWRITING ON THE WALL
"KEEP THE HOME-
FIRES BURNING"
WILL5MASHALL
SELLING RECpRDS "•
ORDER
Red, White, Blues
Mister Buzz Saw
Alpine Sunset, Valse Romantlque
Valse Egyptian
The Jubllator March
Visions of Madrid, Spanish Serenade
The Isle off Palms
A Night in June, Serenade
FROM ANY JOBBER OR
C. L B ARN HO USE,
PUBLICATIONS_SELLING WELL
G. M. Tidd, music publisher, of Lancaster, O..
reports that various numbers in his catalog are
selling fast and steadily, and that business is
increasing each week. "I Love You, Mary, My
Irish Fairy," is at present leading in number
of sales, "My Rose in Tennessee" following a
An INSTRUMENTAL number with some CLASS !
March "ON THE SQUARE "£&..„
Successes
"Somewhere a Voice is Calling"
"The Sunshine of Your Smile"
T. B. Harms & Francis, Day A Hunter
62 Wett 45th Street
NEW YOKK
By Frank Panella
We Publish an Excellent Line of Teaching Music
(Eltf
5axsnn att& Cumpaug
1367-U69 BROADWAY, NEW YORK
ROBERT TELLER SONS & DORNER
Mule Engravers and Printers
SEND MANUSCRIPT AND IDEA OF TITLE
FOR ESTIMATE
311 W«it 434 Str««t, N«« Ttrk City
OLL A
POPULAR
PIANO
PIECES
W. C. POLLA & CO.
1=;47
Broadway
N e w York
And the real sensation that "Makes "Em All Smile"
'THE OLD GREY MARE" (The Whiffle-tree)
Special 30 day offer 6 Cents
PANELLA MUSIC CO., 561S Harvard Street, Pittsburgh Pa.
MR. DEALER, W E GUARANTEE THESE
NUMBERS TO SELL
SONG HITS—"Queen of My Heart," "Myself and
Me," "I L.ove You, Mary, My Irish Fairy," "My
Rose in Tenn.," "The Land of Which I Dream,"
"I Love Vou, Sweetheart." Instrumental Hits—
"The Dainty Foot Glide" and "Jan., Feb.
(March)." 7c to Dealers.
G. M. TIDD, Music Publisher, Lancaster, O.
BUY YOUR
MUSIC
BOSTON
FROM
Pub|ishers
WALTER JACOBS
VALSE SUBLIME
Great Waltz Hit
FLOWERLAND WALTZES
W. C. Powell's 1915 Hit
SPRING TIME REVERIE
BEAUTIFUL ISLE OF ERIN
Big: Song Hit
8 Boswort* St.,
Publisher
BOSTON, MASS.
'Merry Madness'
OLIVER
DITSON
COMPANY
BOSTON
NEW YOJt*.
\nticipstc amd lupply trery Requirement of Mjcsic Dealer»
WHITE-SMITH MUSIC PUB. CO.
PUBLISHERS PRINTERS & ENGRAVERS OF MUSIC
Main Offices: 68-64 Stanhope St., Boston.
Branch Houses: New York and Chicago.
JEROME H.REI4KM
Servsational Sorvg Hits
"THEY DIDN'T BELIEVE ME"
"You'll Always Be the Same Sweet Baby to Me"
"MOLLY DEAR, IT'S YOU I'M AFTER"
"UNDERNEATH THE STARS"
"MEMORIES"
"LOADING UP THE MANDY LEE"
"You'll find a Little Bit of Irish Everywhere"
"AT THAT MIDNIGHT FROLIC OE MINE"
"COME BACK TO ARIZONA"
" M Y DREAMY CHINA LADY"
AND THEY CALLED IT DIXIE LAND"
INSTRUMENTAL
FOX TROTS
"UNDERNEATH THE STARS"
"THEY DIDN'T BELIEVE M E '
"KANGAROOvHOP"
~
WALTZES
"GERALDINE"
"TINKLE BELL"
"ROSEMARY"

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