Music Trade Review
Issue: 1916 Vol. 62 N. 12 - Page 47
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC
The Dynachord cannot help but have a wonder-
ful effect upon the business, prestige and profits of
the dealers who sell it. They have something
new to feature; every detail is of vital importance
to their list of "special prospects." They can
begin all over again in their sales appeal, and
with the laws of successful salesmanship working
for them, the Dynachord profits will grow with
the energy of their own efforts. Nothing yet has
been created by mankind which sells itself, but
certain selected articles of every industrial group
sell more easily than others. The Dynachord
demonstration sells for the salesman.
There should be no hesitation on the part of
any dealer to find out for himself just what the
Dynachord is. The foregoing tells much of the
concentrated facts; the announcement gives fur-
ther details, and the Dynachord music itself is
the supreme proof. No man, however, has any
excuse for not keeping abreast of the times, and
the Amphion Co. is most anxious to have dealers
know about the Dynachord, relying upon its value
to create and maintain all form sof enthusiasm.
Some idea of the magnitude of the Amphion
Co.'s plant, where the Dynachord is created in its
entirety, may be gleaned from the fact that the
present factory occupies four huge buildings, these
being located on a tract of land comprising five
and a half acres. The concern has had seventeen
years' experience in the production of pneu-
matic actions and the Dynachord is the culmina-
tion and triumph of intensive planning; a para-
mount ambition, backed by hundreds of thousands
of dollars for experimental work. Many men re-
tire with 10 per cent, of the amount of money
required to bring the Dynachord into existence.
Over 300 employes are constantly at work in the
Amphion factory, for all metal, wood and other
parts are produced by the company. It is need-
less to say that the quality of materials used is
of the highest, nor is it necessary to add that
workmen in the Amphion factory are specialists.
The products prove this statement.
THE ELECTROVA
COIN OPERATED PLAYER
A MONEY MAKER FOR PIANO MERCHANTS
MADE BY THE ELECTROVA CO.
117-125 Cypress Avenue
New York
12 West 31st Street,
43
REVIEW
Frank E. Wade, president, Amphion Piano Player
Smith, secretary; E. L. Atherton, sales manager;
Co., Syracuse, N. Y., speaking about the Dyna-
W. L. Smith, director; J. B. Losey, superintend-
chord, remarked:
ent, and L. B. Doman, directing inventor.
"It seems to be an established fact that inven-
NEW UNICO ADVERTISING FOLDER.
tions of consequence inevitably pass through a
first stage of crude simplicity, a second stage of Soundproof Booths Made by the Unit Con-
over-elaboration (possibly to overcome the crude-
struction Co. Are Described in New Booklet.
ness) and then a final stage of efficient simplicity.
(Special to The Review.)
I recall that even Mr. Edison with all his wonder-
PHILADELPHIA, PA., March 13.—The Unit Con-
ful inventive genius has not been able to spare
any of his great inventions this painful experi- struction Co., Thirty-first and Chestnut streets,
this city, the first house to come to the assistance
ence.
"Every important invention must reach the of piano merchants with a li e of soundproof
maximum of its development through the com- booths for player demonstrations, has issued an
bined thought and effort of all who come in close elaborate two-color eight-page folder showing
twenty-one views of booths which it has erected in
contact with it.
"As to the development and perfecting of the various parts of the country, as well as showing
pneumatic and mechanical parts of the Dyna- the various designs which are kept in stock for
chord we have three major purposes. The first immediate shipment. This folder gives diagrams,
was the complete simplification after we had di- price combinations of specifications, and is a hand-
vided the instrument into a number of units, each book of booth knowledge. Copy of this folder
having one distinct function to perform, and only will be sent to any dealer on request.
Owing to the tremendous amount of stock
one. Then each of these had to be exemplified
and perfected; second, the materials employed maintained at all times by the Unit Construction
in the Dynachord had to be tested by actual en- Co., of which Ray burn Clark Smith is president,
durance and by Father Time. Naturally our it is possible for a dealer to take this folder and
restricted selling campaign gave us a wide experi- pick out the style of booth he wants for his store,
order it on Monday and have it installed and
ence with the public's use of the instrument; of
the value of materials we selected, and how well ready for work on Saturday, provided he is
they would stand the test of time, we discovered located within a reasonable distance.
In speaking about the value of Unit booths,
by waiting.
''The third objective was to arrange the units President Smith said: "The advantages of Unit
so that they would be convenient for regulation construction should be readily apparent to every
and so placed that the mechanical forces of the dealer who has experienced the necessity of re-
arranging or moving a department. With the old
dealer would easily comprehend their purposes.
"The Dynachord is intended for the cultured style built-in equipment any desired change is a
matter of delay, expense and confusion. With
home. It was designed to give many years of
musical pleasure to the purchaser, and we have the Unico system not only the original installation
kept as our musical ideal the creation of an in- is made without any interruption to your business,
strument which would please as well as to astonish. but any number of changes can be made over night
"A tremendous advantage of the Dynachord is if necessary.
"Unico rooms being sanitary, artistically cor-
that it may be obtained in the dealer's leading
advertised piano. He need not add to his line. rect in design, refined in detail and finish, immedi-
It becomes a part of what he has established in ately create a favorable impression en your pros-
his community and in that way free from com- pective purchaser. Free from interruption, noises
and other distractions, your customer, in comfort,
petitive interference."
Officers and executives of the Amphion Piano naturally concentrates upon the merchandise of-
once said, 'Goods
Player Co., comprising the personal endeavor back fered. A prominent merchant
1
well
displayed
are
half
sold.
"
of the Dynachord achievement are: Frank E.
Wade, president; F. B. Scott, treasurer; H. W.
BOHON IS MADEJ>LAYER MANAGER.
TEL-ELECTRIC PIANO PLAYER
Attachable to any piano
TRADE
V Ju
NEW YORK
No pumping
EATI1EI
METAL MUSIC ROLLS
PLAYER
ORGAN
PIANO
LEATHER
A Speciality af PaanmatU
Laatkar
Worcester Wind Motor Co.
CHAMOIS
WORCESTER, MASS.
Makara of Absolutely Satisfactory
Wind Motors for Player-Pianos
PNEUMATICS IN ALL SIZES
T.L.LUTKINS
4 0 SPRUCE ST.. NEW YORK.N.Y.
The Knight-Campbell Music Co., of Denver, Col.,
recently appointed Charles O. Bohon, manager of
its player roll department. Mr. Bohon has been in
the employ of the Knight-Campbell Co. for the past
two years as manager of its sheet music depart-
ment, and under his management this department
has grown steadily. He was formerly with the
Wulschner-Stuart Music Co., of Indianapolis, for
eleven years, and was for four years with the pub-
lishing house of Jerome H. Remick & Co.
PETERSON FORMSJPLAYER=ACTION CO.
C. E. Peterson was elected president of the
newly-formed Peterson Co., of Worcester, Mass.,
which will manufacture the Peterson perfected
player action. The action will be all metal, and is
already meeting with favor in the trade.
There is but ONE PIANOLA. It is made exclusively by
the Aeolian Company and is obtainable in the following modeli
only:
The Steinway, the Steck. the
Wheelock. the Stuyvesant, the
S t r o u d and the magnificent
Weber Pianolas
The Aeolian Company
AEOLIAN
29-31-33
West
42d
HALL
Street.
New
York
OUR PLATFORM
Highest Quality-
Best Arrangements
Fair Retail Prices
uic k S
ervice
Imperial
'Player JlgU^o.
~fitut>aoo
THE MUSIC
The Dynachord cannot help but have a wonder-
ful effect upon the business, prestige and profits of
the dealers who sell it. They have something
new to feature; every detail is of vital importance
to their list of "special prospects." They can
begin all over again in their sales appeal, and
with the laws of successful salesmanship working
for them, the Dynachord profits will grow with
the energy of their own efforts. Nothing yet has
been created by mankind which sells itself, but
certain selected articles of every industrial group
sell more easily than others. The Dynachord
demonstration sells for the salesman.
There should be no hesitation on the part of
any dealer to find out for himself just what the
Dynachord is. The foregoing tells much of the
concentrated facts; the announcement gives fur-
ther details, and the Dynachord music itself is
the supreme proof. No man, however, has any
excuse for not keeping abreast of the times, and
the Amphion Co. is most anxious to have dealers
know about the Dynachord, relying upon its value
to create and maintain all form sof enthusiasm.
Some idea of the magnitude of the Amphion
Co.'s plant, where the Dynachord is created in its
entirety, may be gleaned from the fact that the
present factory occupies four huge buildings, these
being located on a tract of land comprising five
and a half acres. The concern has had seventeen
years' experience in the production of pneu-
matic actions and the Dynachord is the culmina-
tion and triumph of intensive planning; a para-
mount ambition, backed by hundreds of thousands
of dollars for experimental work. Many men re-
tire with 10 per cent, of the amount of money
required to bring the Dynachord into existence.
Over 300 employes are constantly at work in the
Amphion factory, for all metal, wood and other
parts are produced by the company. It is need-
less to say that the quality of materials used is
of the highest, nor is it necessary to add that
workmen in the Amphion factory are specialists.
The products prove this statement.
THE ELECTROVA
COIN OPERATED PLAYER
A MONEY MAKER FOR PIANO MERCHANTS
MADE BY THE ELECTROVA CO.
117-125 Cypress Avenue
New York
12 West 31st Street,
43
REVIEW
Frank E. Wade, president, Amphion Piano Player
Smith, secretary; E. L. Atherton, sales manager;
Co., Syracuse, N. Y., speaking about the Dyna-
W. L. Smith, director; J. B. Losey, superintend-
chord, remarked:
ent, and L. B. Doman, directing inventor.
"It seems to be an established fact that inven-
NEW UNICO ADVERTISING FOLDER.
tions of consequence inevitably pass through a
first stage of crude simplicity, a second stage of Soundproof Booths Made by the Unit Con-
over-elaboration (possibly to overcome the crude-
struction Co. Are Described in New Booklet.
ness) and then a final stage of efficient simplicity.
(Special to The Review.)
I recall that even Mr. Edison with all his wonder-
PHILADELPHIA, PA., March 13.—The Unit Con-
ful inventive genius has not been able to spare
any of his great inventions this painful experi- struction Co., Thirty-first and Chestnut streets,
this city, the first house to come to the assistance
ence.
"Every important invention must reach the of piano merchants with a li e of soundproof
maximum of its development through the com- booths for player demonstrations, has issued an
bined thought and effort of all who come in close elaborate two-color eight-page folder showing
twenty-one views of booths which it has erected in
contact with it.
"As to the development and perfecting of the various parts of the country, as well as showing
pneumatic and mechanical parts of the Dyna- the various designs which are kept in stock for
chord we have three major purposes. The first immediate shipment. This folder gives diagrams,
was the complete simplification after we had di- price combinations of specifications, and is a hand-
vided the instrument into a number of units, each book of booth knowledge. Copy of this folder
having one distinct function to perform, and only will be sent to any dealer on request.
Owing to the tremendous amount of stock
one. Then each of these had to be exemplified
and perfected; second, the materials employed maintained at all times by the Unit Construction
in the Dynachord had to be tested by actual en- Co., of which Ray burn Clark Smith is president,
durance and by Father Time. Naturally our it is possible for a dealer to take this folder and
restricted selling campaign gave us a wide experi- pick out the style of booth he wants for his store,
order it on Monday and have it installed and
ence with the public's use of the instrument; of
the value of materials we selected, and how well ready for work on Saturday, provided he is
they would stand the test of time, we discovered located within a reasonable distance.
In speaking about the value of Unit booths,
by waiting.
''The third objective was to arrange the units President Smith said: "The advantages of Unit
so that they would be convenient for regulation construction should be readily apparent to every
and so placed that the mechanical forces of the dealer who has experienced the necessity of re-
arranging or moving a department. With the old
dealer would easily comprehend their purposes.
"The Dynachord is intended for the cultured style built-in equipment any desired change is a
matter of delay, expense and confusion. With
home. It was designed to give many years of
musical pleasure to the purchaser, and we have the Unico system not only the original installation
kept as our musical ideal the creation of an in- is made without any interruption to your business,
strument which would please as well as to astonish. but any number of changes can be made over night
"A tremendous advantage of the Dynachord is if necessary.
"Unico rooms being sanitary, artistically cor-
that it may be obtained in the dealer's leading
advertised piano. He need not add to his line. rect in design, refined in detail and finish, immedi-
It becomes a part of what he has established in ately create a favorable impression en your pros-
his community and in that way free from com- pective purchaser. Free from interruption, noises
and other distractions, your customer, in comfort,
petitive interference."
Officers and executives of the Amphion Piano naturally concentrates upon the merchandise of-
once said, 'Goods
Player Co., comprising the personal endeavor back fered. A prominent merchant
1
well
displayed
are
half
sold.
"
of the Dynachord achievement are: Frank E.
Wade, president; F. B. Scott, treasurer; H. W.
BOHON IS MADEJ>LAYER MANAGER.
TEL-ELECTRIC PIANO PLAYER
Attachable to any piano
TRADE
V Ju
NEW YORK
No pumping
EATI1EI
METAL MUSIC ROLLS
PLAYER
ORGAN
PIANO
LEATHER
A Speciality af PaanmatU
Laatkar
Worcester Wind Motor Co.
CHAMOIS
WORCESTER, MASS.
Makara of Absolutely Satisfactory
Wind Motors for Player-Pianos
PNEUMATICS IN ALL SIZES
T.L.LUTKINS
4 0 SPRUCE ST.. NEW YORK.N.Y.
The Knight-Campbell Music Co., of Denver, Col.,
recently appointed Charles O. Bohon, manager of
its player roll department. Mr. Bohon has been in
the employ of the Knight-Campbell Co. for the past
two years as manager of its sheet music depart-
ment, and under his management this department
has grown steadily. He was formerly with the
Wulschner-Stuart Music Co., of Indianapolis, for
eleven years, and was for four years with the pub-
lishing house of Jerome H. Remick & Co.
PETERSON FORMSJPLAYER=ACTION CO.
C. E. Peterson was elected president of the
newly-formed Peterson Co., of Worcester, Mass.,
which will manufacture the Peterson perfected
player action. The action will be all metal, and is
already meeting with favor in the trade.
There is but ONE PIANOLA. It is made exclusively by
the Aeolian Company and is obtainable in the following modeli
only:
The Steinway, the Steck. the
Wheelock. the Stuyvesant, the
S t r o u d and the magnificent
Weber Pianolas
The Aeolian Company
AEOLIAN
29-31-33
West
42d
HALL
Street.
New
York
OUR PLATFORM
Highest Quality-
Best Arrangements
Fair Retail Prices
uic k S
ervice
Imperial
'Player JlgU^o.
~fitut>aoo
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