Music Trade Review
Issue: 1916 Vol. 62 N. 12 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
42
REVIEW
Dynachord needs no such explanation; to secure
the piano performance of a virtuoso requires no
Campaign of Publicity to Aid in Distribution of This Player—Some Interesting Facts Concern- human assistance, for every nuance of a compo-
ing Its Creation, Development and Its Many Exclusive Features.
sition appears as by magic, from the first octave
In no other line of industry, perhaps, has such of to-day—the same identical instrument that has to the final chord, measure by measure. The
concentrative effort been applied in an inventive resulted in its being purchased by thirty-one differ- music roll, played by the marvelous Dynachord
way in recent years, as to the development of the ent piano manufacturers—the same instrument mechanism, with electric operation control, is the
pneumatic action for the pianoforte. This ad- that is causing a furore wherever being displayed. open sesame. As a prominent musician said the
other day: "The limits of this wonderful achieve-
vance has been due to a stoical application by
What is the Dynachord?
those anxious to bring forth a product of admitted
The Dynachord is a pneumatic player operated ment are bounded by no lines of restriction," and
value, to say nothing of the desire to gain the by electric motor or by foot pedals in six different the plans of the thirty-one companies as well as
the Amphion Piano Player Co., are such that the
prestige that naturally goes to those who pioneer. ways or combinations, as follows:
1. Automatically, with the special artist played value of the Dynachord will be known to all.
So the appearance of the Dynachord Art Ex-
A man may make an article and know how to
pression player, created and produced by the roll controlling all the functions of the player and
use it. Someone else may instantly put it out
Amphion Piano Player Co., Syracuse, N.- Y., piano, electric operation.
whose announcement appears elsewhere in The 2. Personal control by keyslip devices, electric of order because of his lack of knowledge of its
working parts. "Fool proof" is the term used to
Review, is another of the wonders that marks an operation.
describe an instrument that cannot be harmed by
epoch in the accomplishment of human endeavor
3. As a player-piano, pedal operated.
—a triumph of inventive genius in that a piano may
4. Pedal operated with keyslip devices control- lack of knowledge. Investigations in psychology
resulted in finding a list of twenty-seven things a
be played in six ways.
ling expression.
5. Automatic playing of special roll by foot purchaser is liable to do with the player-piano;
One remarkable fact in connection with this
things done unintentionally in the effort to find out
announcement is that four years ago the officers pedals.
"what this is for." All these chances of mishap
of the concern pronounced the Dynachord as be- 6. As a piano, hand played.
are eliminated in the Dynachord, so that the new
ing perfected, but with their wide experience of
As stated above, thirty-one manufacturers of
owner may experiment if he desires, but he is
manufacturing and marketing, and its problems, high grade instruments, after seeing, hearing and
they knew that the tests of others give the prac- inspecting the Dynachord, have expressed their powerless to put things out of order. This means
tical O. K. Four years seem a long time to delight at the invention, and are working hand in much to the customer, to the repair emergency
"season" a product, but the proof, without the hand with the Amphion Co., so that the dealers service of the dealer, and to the maker's reputation.
The distribution of the Dynachord will be ac-
slightest detrimental percentage of doubt, more and the public may secure the Dynachord quickly.
than offsets the wait. The use of the Dynachord
In nearly all books about players is a lot of complished by the thirty-one manufacturers, in
throughout this period did not reveal a single "information" on how to secure music with the conjunction with the special salesmen associated
weakness; 146 men who have examined and ana- player; on the importance of the personal ele- with the Dynachord department of the Amphion
lyzed it, had no suggestions of value for any ment; on the value of knowing music, and sundry Co., working under the special direction of Frank
improvement. So the perfected Dynachord, as other suggestions applying to the utility of the E. Wade, president, and E. L. Atherton, sales
privately shown four years ago, is the Dynachord
player from the human useful point. Now the manager. There not only will be a general ad-
vertising campaign, supplemented with literature
of sales strength, but the personal element will have
instruction at the hands of the special Dynachord
representatives, who will assist in the general ex-
ploitation of the instruments and education of
the trade members. In other words, those han-
dling the Dynachord will know its value as a
musical instrument, its utility as such, as well
as its commercial possibilities.
DYNACHORD TO BE HANDLED BY 31 MANUFACTURERS.
Chase & Baker
Go.
Manufacturers el
PIANOS AND PLAYER-PIANOS
They are UNEQUALED fox musical efiectivene**, reliability and durability and are the TRADE STANDARD
Factory and Office, Jewett Avenue and Belt Line, BUFFALO, N. Y.
ANGELUS
PIANO-PLAYER
i
PIANO
Introduced in 1895 and constantly im-
proved and developed to its present point
of superiority.
An excellent upright piano witk
Anfcelut incorporated in it, making
complete and compact instrument.
APOLLO
Melrille
Clark
THE MELODANT and THE PHRASING
are patented expression devices found only on the Angelus. The Angelas
instruments are the results of years of experience and success.
THE WILCOX
& WHITE COMPANY,
MERIDEN, CONN.
Established 1876
Piano
Established Retail Price
Consistent with Quality
MELVILLE CLARK PIANO COMPANY
FINE ARTS BUILDING. CHICAGO
Greata/t Annual Output
tandard Player Action
STANQAJiO
P N E U I * 1 A T T C ACTION C O .
JALECATO
PRESIDENT
6 3 8 - 6 0 2 WEST 6 2 N D STREET NEW YORK CITY.
THE MUSIC TRADE
42
REVIEW
Dynachord needs no such explanation; to secure
the piano performance of a virtuoso requires no
Campaign of Publicity to Aid in Distribution of This Player—Some Interesting Facts Concern- human assistance, for every nuance of a compo-
ing Its Creation, Development and Its Many Exclusive Features.
sition appears as by magic, from the first octave
In no other line of industry, perhaps, has such of to-day—the same identical instrument that has to the final chord, measure by measure. The
concentrative effort been applied in an inventive resulted in its being purchased by thirty-one differ- music roll, played by the marvelous Dynachord
way in recent years, as to the development of the ent piano manufacturers—the same instrument mechanism, with electric operation control, is the
pneumatic action for the pianoforte. This ad- that is causing a furore wherever being displayed. open sesame. As a prominent musician said the
other day: "The limits of this wonderful achieve-
vance has been due to a stoical application by
What is the Dynachord?
those anxious to bring forth a product of admitted
The Dynachord is a pneumatic player operated ment are bounded by no lines of restriction," and
value, to say nothing of the desire to gain the by electric motor or by foot pedals in six different the plans of the thirty-one companies as well as
the Amphion Piano Player Co., are such that the
prestige that naturally goes to those who pioneer. ways or combinations, as follows:
1. Automatically, with the special artist played value of the Dynachord will be known to all.
So the appearance of the Dynachord Art Ex-
A man may make an article and know how to
pression player, created and produced by the roll controlling all the functions of the player and
use it. Someone else may instantly put it out
Amphion Piano Player Co., Syracuse, N.- Y., piano, electric operation.
whose announcement appears elsewhere in The 2. Personal control by keyslip devices, electric of order because of his lack of knowledge of its
working parts. "Fool proof" is the term used to
Review, is another of the wonders that marks an operation.
describe an instrument that cannot be harmed by
epoch in the accomplishment of human endeavor
3. As a player-piano, pedal operated.
—a triumph of inventive genius in that a piano may
4. Pedal operated with keyslip devices control- lack of knowledge. Investigations in psychology
resulted in finding a list of twenty-seven things a
be played in six ways.
ling expression.
5. Automatic playing of special roll by foot purchaser is liable to do with the player-piano;
One remarkable fact in connection with this
things done unintentionally in the effort to find out
announcement is that four years ago the officers pedals.
"what this is for." All these chances of mishap
of the concern pronounced the Dynachord as be- 6. As a piano, hand played.
are eliminated in the Dynachord, so that the new
ing perfected, but with their wide experience of
As stated above, thirty-one manufacturers of
owner may experiment if he desires, but he is
manufacturing and marketing, and its problems, high grade instruments, after seeing, hearing and
they knew that the tests of others give the prac- inspecting the Dynachord, have expressed their powerless to put things out of order. This means
tical O. K. Four years seem a long time to delight at the invention, and are working hand in much to the customer, to the repair emergency
"season" a product, but the proof, without the hand with the Amphion Co., so that the dealers service of the dealer, and to the maker's reputation.
The distribution of the Dynachord will be ac-
slightest detrimental percentage of doubt, more and the public may secure the Dynachord quickly.
than offsets the wait. The use of the Dynachord
In nearly all books about players is a lot of complished by the thirty-one manufacturers, in
throughout this period did not reveal a single "information" on how to secure music with the conjunction with the special salesmen associated
weakness; 146 men who have examined and ana- player; on the importance of the personal ele- with the Dynachord department of the Amphion
lyzed it, had no suggestions of value for any ment; on the value of knowing music, and sundry Co., working under the special direction of Frank
improvement. So the perfected Dynachord, as other suggestions applying to the utility of the E. Wade, president, and E. L. Atherton, sales
privately shown four years ago, is the Dynachord
player from the human useful point. Now the manager. There not only will be a general ad-
vertising campaign, supplemented with literature
of sales strength, but the personal element will have
instruction at the hands of the special Dynachord
representatives, who will assist in the general ex-
ploitation of the instruments and education of
the trade members. In other words, those han-
dling the Dynachord will know its value as a
musical instrument, its utility as such, as well
as its commercial possibilities.
DYNACHORD TO BE HANDLED BY 31 MANUFACTURERS.
Chase & Baker
Go.
Manufacturers el
PIANOS AND PLAYER-PIANOS
They are UNEQUALED fox musical efiectivene**, reliability and durability and are the TRADE STANDARD
Factory and Office, Jewett Avenue and Belt Line, BUFFALO, N. Y.
ANGELUS
PIANO-PLAYER
i
PIANO
Introduced in 1895 and constantly im-
proved and developed to its present point
of superiority.
An excellent upright piano witk
Anfcelut incorporated in it, making
complete and compact instrument.
APOLLO
Melrille
Clark
THE MELODANT and THE PHRASING
are patented expression devices found only on the Angelus. The Angelas
instruments are the results of years of experience and success.
THE WILCOX
& WHITE COMPANY,
MERIDEN, CONN.
Established 1876
Piano
Established Retail Price
Consistent with Quality
MELVILLE CLARK PIANO COMPANY
FINE ARTS BUILDING. CHICAGO
Greata/t Annual Output
tandard Player Action
STANQAJiO
P N E U I * 1 A T T C ACTION C O .
JALECATO
PRESIDENT
6 3 8 - 6 0 2 WEST 6 2 N D STREET NEW YORK CITY.
Future scanning projects are planned by the International Arcade Museum Library (IAML).