Music Trade Review

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V
THE MUSIC TRADE REVIEW
48
TALKING MACHINE EXPORTS.
AEOLIAN-VOCALION TERRITORY READY FOR DEALERS.
Aeolian Co. Makes Important Announcement Concerning the Vocalion Product—A Vast Pub-
licity Campaign Inaugurated—Some Interesting Facts Presented for Consideration.
I lie talking machine is what may be colloquially
termed a middle-of-the-road proposition, and it
naturally follows that dealers are interested in the
developments which occur in this marvelous in-
dustry. Therefore an announcement made by the
Aeolian Co., a corporation whose enterprise encir-
cles the globe, which relates directly to talking ma-
chines, is of moment to music dealers everywhere.
The statement which is made elsewhere in this
issue that the Aeolian Co. is now ready to assign
territory for Aeolian-Vocalion representation is
one full of business possibilities.
Dealers have been watching Vocalion develop-
ment with interest, because anything which this
corporation does is invariably conducted along
progressive lines. A publicity campaign of na-
tional scope is well under way, and anyone who is
familiar with the Aeolian methods will realize that
this is an announcement which means that the at-
tention of millions of Americans will be drawn to
the entertaining powers of the Vocalion.
The Aeolian Co. has gone into phonographic de-
velopment slowly and studied every step carefully
until the Aeolian-Vocalion was introduced to the
musical public of New York, extended reference to
which has already been made in these columns.
The special features are the sound box, the
Graduola and the Symphonetic Horn, and these
notable features will be a part of the Aeolian pub-
licity campaign.
Readers will be told of these Vocalion attributes
in a most interesting manner.
The Vocalion case work is worthy of special
praise, for in the designing and building of these
an Aeolian corps of experts has set an exceed-
ingly high standard.
The Vocalion comprises a range of prices from
$35 upward to the art models, which are created
to match period furniture—in fact, special design-
ing will be a feature of the Vocalion business.
The supplement shown in this issue of The Re-
view will convey to readers an idea of Aeolian
trade publicity, and a study of the illustrations will
prove instructive. The designs shown portray
Style "F" at $75 and Style "K" at $300. These
are standard models.
It is hardly necessary to add that in the extensive
campaign of advertising to the trade the artistic
policy will be strictly adhered to which has digni-
fied Aeolian publicity for years. That is fully
understood by music trade readers everywhere.
The Vocalion advertising, however, will be of
a practical nature and will be well calculated to
appeal to the thinking piano dealers; and, quite
naturally, this line of publicity, appealing as it will
to millions of readers, will create a tremendous
interest in this new product as a musical creation.
Already the Aeolian policy has brought in a
vast number of inquiries from people who have
been interested in the attractive Vocalion pub-
licity, and the fact that the Aeolian Co. is now
ready for territorial assignments is a subject which
contains great interest for music dealers every-
where.
COLUMBIA GLEANINGS.
machine in the Columbia catalog is shown in this
advertisement, the design and arrangement of
which is unusually effective. The Columbia Co.'s
publicity for the holiday season will be directed
particularly to stimulating machine trade for Co-
lumbia representatives, and the copy to be used in
the national advertising mediums will embody a
number of forceful sales talks on the various merits
of Columbia product.
November Issue of Columbia Record Contains
Many Interesting Items—Dinner and Dance
of Columbia Employes—Saturday Evening
. Post Advertisement Attracts Much Notice.
The November issue of the Columbia Record,
the bright and newsy house organ issued monthly
by the Columbia Graphophone Co., contains a
wealth of timely and practical material which the
Columbia dealers can utilize to excellent advantage.
One of these articles, entitled "How Our Dealers
Develop Sales," outlines the actual experiences of
several Columbia dealers in stimulating their Co-
lumbia sales totals. Another well written item is
devoted to a detailed description of the new Co-
lumbia electric motor, accompanied by a clear-cut
illustration. "The Stevens Bill and You" outlines
briefly the protection which this bill will afford the
retail merchant, while another article gives valuable
hints to the Columbia dealers on the development
of record business with the new Columbia Decem-
ber record list.
H. A. Yerkes, New England district manager of
the Columbia Co., returned to his desk Wednesday
after a two weeks' trip through his territory. His
reports of conditions in the New England States
indicate an unprecedented era of prosperity in this
section, particularly with Columbia dealers.
A Columbia Grafonola De Luxe, the $200 model,
is being used on the stage at the Lyric Theatre,
New York, during the play "Abe and Mawruss."
One of the actors refers to the Grafonola by name,
and it is also featured on the program.
The dance and dinner to be given by the Colum-
bia Graphophone Co. to the employes of its ex-
ecutive offices takes place November 12 at the Hotel
Bossert, Brooklyn, N. Y., and plans have been com-
pleted to take care of an even larger crowd than
last year. Several of the officials of the company
and all of the heads of departments have promised
to attend the festivities.
This week's issue of the Saturday Evening Post
contains a striking two-page advertisement devoted
to Columbia Grafonolas. Practically pvery type of
EDISON BACK_FROM FAIR.
Plunges Into Work Immediately After Return
from Pacific Coast Trip.
. (Special to The Kevkw.)
WEST ORANGE, N. J., November 8.—Thomas A.
Edison returned to his laboratory in West Orange
to-day, following a vacation of three weeks, dur-
ing which he and Mrs. Edison visited the Panama-
Pacific Exposition.
The inventor seemed very much improved by his
outing and at once plunged into a mass of work
which had accumulated during his absence.
EDUCATIONAL_VALUE OF MUSIC
The
Figures for August Presented—Exports
Show Falling Off for the Month.
(Special to Tlu Review.)
WASHINGTON, D. C, November 8.—In the sum-
mary of the exports and imports of the commerce
of the United States for the month of August,
1915 {the latest period for which it has been com-
piled), which has just been issued by the Bureau of
Statistics of the Department of Commerce and La-
bor, the following figures relating to talking ma-
chines and supplies are set forth :
Talking machines to the number of 5,452, valued
at $77,820, were exported for August, 1915, as com-
pared with 7,814 talking machines, valued at $94,-
177, sent abroad in the same month of 1914. The
total exports of records and supplies for August
were valued at $74,022, as compared with $46,721
in August, 1914. Eor the eight months 20,079 talk-
ing machines were exported, valued at $510,144,
and records and supplies valued at $480,892.
VICTOR CHRISTMAS PUBLICITY.
Budget of Trade Helpers for the Dealer, Which
Are Gotten Out in the Highest Art Form.
Victor dealers received this week from the Vic-
tor Talking Machine Co. one of the finest sets of
special Christmas literature that has ever made its
appearance in the talking machine trade. This pub-
licity matter consisted of special Chhistmas rec-
ords hanger, a poster outlining a Christmas
suggestion; a long streamer (window trim), litho-
graphed in Christmas colors (red, green and
gold), with the wording, "Will there be a Vic-
trola in your home this Christmas?" large wreath
with wording, "There should be music in every
home on Christmas morning," and a small wreath
with trade-mark.
Every piece of this artistic literature is beauti-
fully colored and designed, the lay-out and text
following out the usual distinctive and high-grade
Victor advertising plans. As a whole, the material
sent out this week should afford Victor dealers
an exceptional opportunity to boom their Christmas
record trade.
Accompanying this special Christmas literature
was a handsomely lithographed poster announcing
a new edition of the Victor Book of the Opera,
one of the most popular publications ever intro-
duced to the trade. This new book contains 558
pages, 700 illustrations and stories of 110 operas.
OPENS NEW QUARTERS IN TOPEKA.
(Special to The Review )
TOPEKA, KAN., November 6.—The Emaheizer-
Spielman Co. recently held a formal opening of its
handsome new music rooms at 519 Kansas ave-
nue, where the company handles a complete line
of Columbia and Sonora phonographs and records.
Formed the Basis of an Address by Chas. D.
Robinson at the Meeting of the Mothers'
Club in Milwaukee.
(.Special to The Review.)
MILWAUKEE, W r is., November 9.—Charles D.
Robinson, formerly located in the east in con-
nection with the interests of the Columbia Phono-
graph Co., now with A. G. Kunde, 51G Grand
avenue, Columbia jobber and retailer, delivered
an interesting address on "The Educational Value
of Music" in connection with the use of the talk-
ing machine, before a meeting of the Mothers'
club of the Third Street school in Milwaukee on
November 1. Mr. Kunde and Mr. Robinson gave
an excellent demonstration of the Columbia before
the 7,000 teachers who attended the recent con-
vention of the Wisconsin Teachers' Association.
His address was a masterly one, showing research
and full of appealing facts bearing on the edu-
cational value of the talking machine.
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